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Distribution Channel

Channels

• OEM & Trade Buyers
• Distributors
• Retailer – Dealer – Reseller

Channel decisions

• Channel strategy

• Gravity
• Push and Pull

• Product (or service)
• Cost
• Consumer & End User location
• End User demographics

Distribution Management

• Channel membership
• Channel motivation
• Monitoring & managing channels

Type of marketing channel

• Intensive distribution
• Selective distribution
• Exclusive distribution

Channel motivation

• Compensation
• Ad Hoc Incentives
• Channel Value

Monitoring and managing channels

• Recruiting
• Training
• Motivating
• Servicing
• Compensating
• Evaluating
• Replacing channel members

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The data on Distribution and Logistics covers not only industries producing goods, but also service industries and all entities which disseminate their products or distribute products to fulfil their operational objectives.

These logistic activities will include all the operational activities of the organisation.

 Distribution

Distribution Channels

Logistic Chains

Distributors

Dealers & Resellers

Wholesalers

Retailers

Branches

Buyers

1,000,000+  Company Logistic Analyses
56,000+  Market Segments

20,000+  Products & Services
2,400+  Distribution & Logistic Channels
500+  Supply Modes

330,000+ End User Areas
500,000+  Technical Papers

1,000,000+  Reference Works