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Target Retailer data


CONTENTS

Retailer Analysis - Introduction


Structure of this report

1. The Retailer Current Analysis

Products

Trading Area

Retail Competitors

Retailer

Operations

Buyers & Consumers


2. The Retailer Competitive Environment

Products

Trading Area

Retail Competitors

Retailer Operations

Buyers & Consumers


3. Market Research


4. Business Planning


SECTION 1


Retailer Current Analysis


Part A :   Base data on the Retailer


Part B :   Financial Data


Part B.1 :  Management figures


Part B.2 :  Balance Sheet and Management Accounts


Part C :   Product Offering

Main Product Lines

In-House Brands

Third Party Brands

Ancillary and Add-Value Products & Services


Part D :   Retail Locations

Demographics & Lifestyle Analysis

Neighbourhood Analysis

Site Analytics

Footfall

Conversion Rates


Part E :   Advertising, Marketing, & Events

Survey of Advertising Services used  

Consumer Evaluation of Advertisements

Focus Panels

Consumer Opinion of Advertising Effectiveness

Advertisement Evaluation Survey

General Customer Surveys - Advertising Perceptions

Consumer Marketing Test

Effectiveness of marketing initiatives

Corporate Marketing Evaluation


Part F :   Store Experience

Exterior Store Presentation

Interior Store Presentation

Ambience & Layout

POS & Displays

Lighting

Store Facilities

Store Image

Conversion Rates

Overall Store Evaluation

Store Personality Survey


Part G :   In-store Customer Purchasing Behaviours

In-store and Impulse-buying Decisions

Purchasing Behaviours

Consumer Store Behaviours

In-store Consumer Decision Making

Consumer Surveys

In-Store Purchase Process and Evaluation Survey

Shopper Involvement Study

Store Entry Surveys

Store Audit

Supplementary research


Part H :   Customer Handling

First Impressions Customer Survey

Queue & Waiting handling

Interface & Dialogue

Staff Response & Attitude to Customers

Information Provided to Customers

Proficiency

Staff Interaction with Customers

Customer Complaint Handling

Product Returns & Refund Policy


Part I :   Selling Strategies

Stores

Online Selling

Web Presence

Website Design

Website Information Quality

Website Customer Evaluation

Website Visitor Follow-up

Website Feedback

Web Demographics

Internet Shopper

Online Purchases

Multi-channel Retail Distribution

Stand-off Online Sites

Events & Promotions

Loyalty Schemes

Social Media


Part J :   Pricing & Price Points

Pricing Study

Pricing Strategies

Strategies

Price Discounting

Impact of Unsustainable Pricing

Stagnant Prices

Inflation

Profit Margins

Profitability

Customers Base

Differential Value

Future Strategies

Future Pricing Strategies

Preparation for Future Price Changes


Part K :   Retailer Performance Analysis

Store Managers Survey

Customer Satisfaction Survey

Inventory Control

Inventory Balancing Act

Operational Performance Analysis

Retail Performance Intelligence

Business Performance Comparisons

Shopper Numbers and Quality

Optimised Store Performance

Site Potential & Floor Mapping

Comparative Site Performances

Physical Operations at individual sites

Technology Usage

Technology Spending & Customer Service

e-Commerce and Cross-channel Sales

Development of Cross-channel Sales

Showrooming


Part L :   Strategies

Expertise and Specialisation

Data Mining

Retail Store Evolution

Bespoke Service

Collaboration

Uniqueness

Market Leadership


Part L.1 :   Corporate Retail Strategies

Operating Strategies

Cash and Working Capital

Retailing Operations

Controls

Stakeholder Management

Value Preservation

eCommerce & Multi-Channel Retail Strategy


Part L.2 :   Retail Marketing Strategy

Elements in Retail Strategy

Elements in the Market Analysis


Part L.3 :   Strategic Planning in Retailing

Overview of Strategic Retail Management

Situation Analysis

Organisational Mission

Ownership and Management Alternatives

Goods/Service Categories

Management Abilities

Financial Resources

Time Constraints

Objectives

Sales

Profit

Satisfaction of Stakeholders

Image Positioning

Selection of Objectives

Checklist

Identification of Consumer Characteristics

Overall Strategy

Controllable Variables

Store Location

Managing the Business

Merchandise Management and Pricing

Communicating with the Customer

Uncontrollable Variables

Consumers

Competition

Technology

Economic Conditions

Seasonality

Legal Restrictions

Integrating Overall Strategy

Legal Constraints on Retailers

Tactical Decisions

Controls

Feedback


Part L.4 :   Recession Strategy

Economic Conditions

Consumption Smoothing & Product Substitution

Managing Inventories & Costs

Rising Costs & Raising Prices

Staff Costs

Checklist


Part L.5 :   Strategic Planning in a Global Retail Context

Planning Process and Global Retailing

Opportunities and Threats in Global Retailing

Opportunities

Threats

Standardisation

Factors Affecting Global Retailing Strategy

Developed Markets

Developing Markets

Market Entry Decisions


Part M.1 :   Retailing Characteristics

Average Value of Sales Transaction

Unplanned or Impulse Purchases

Retail Store Experience

Application of Retail Strategies

Application of Retail Concepts

Total Retail Experience

Customer Service

Relationship Retailing


Part M.2 :   Relationships in Retailing

Value & the Value Chain

Value-Oriented Retailing Checklist


Part M.3 :   Customer Relationships

Customer Relationships

The Customer Base

Core Customers

Customer Service

Developing a customer service strategy

Planning individual customer services

Customer Satisfaction

Loyalty Programs

Channel Relationships

Relationship Building: Goods -v- Service Retailers

Ethics & Relationships in Retailing

Ethics

Social Responsibility

Consumerism


Part M.4 :   Planning Aspects of Service Retailing

Successful service retailing

Performance of service retailers


Part N.1 :   Supplemental Customer Survey Data

Survey Respondent Demographics

Brand Survey

Retail Store Brand Personality

Comparative Retail Store Evaluation

Retail Store Evaluation

Customer Surveys

Customer Satisfaction

Customer Voices

Product Satisfaction and Customer Retention

Customer Satisfaction: Product

Product Ownership

New Product Concept Evaluation and Pricing Study

Product Concept Test

Product Survey

Product Purchases

Customers’ Electrical / Electronic Product Purchases

Customers’ Fashion Demographic and Retail Clothing Shopping

Customers’ Fashion Attitudes

Shopping Life Style Battery

Supermarket & Food Shopping Attitudes

Supermarket & Food Store Selection Criteria

Where would you shop for...?

Service Concept Test

Customer service evaluation and feedback survey

Customer Service Evaluation

Customer Support Satisfaction Survey

Product or Technical Services Evaluation

Satisfaction: Product & Technical Documentation

Customer Services Evaluation

Website Evaluation

Online Retailer Evaluation

Purchasing on the Internet

Internet Habits and Uses


Part N.2 :   Supplemental Retail Trade Survey Data

Business Proficiency of the Company

Organisational Satisfaction – Internal

Sales Staff Training Evaluation

Store Manager’s View of Brand Perception by Customers

Retailer Survey on their e-Commerce

Company Web Building Activities




SECTION 2


Competitive Environment   


Monthly Consumer Spending

Market Opportunity

Analysis of the development of the retail trade and its life cycle

Added Value and Transaction Costs across the Supply Chain

Retailers per 10,000 inhabitants

Store Revenue per Square Meter per annum (US$)

Average Revenue per Store per annum (‘000)

Average Store Sales Area (Square Meters)

Existing Distribution Channels

New Distribution developments

Online Shopping – Purchases per month

Distribution Policies & Strategies

Retail Trade Life Cycle and Developments


  Future Prospects and Development of the Retail Trade  

   City and Town analysis  

Wholesaler, Trade Buyer, Retailer and Store Performance Surveys

Products

Operations

Buyers & Consumers

Trading Area

Competitors


   Distribution Channel Surveys  

   Decision Makers Surveys  

   Industry Performance  

   Value by Product Sectors  

   City / Town Market Value  

Consumer Attitudes

Products

Operations

Buyers & Consumers

Trading Area

Competitors


   Consumer Surveys  

   Industry Performance  


Competitive Factors

Retail Brands

Brands Price Differentials

Product Price Differentials

Product Value Positioning

Product Pricing

Product Quality

Product Specifications

Product Target Audiences

Product Volumes

Product Utility

Product Maintenance

Product Merchandising

Product Advertising

Brand Positioning Tactics & Strategy

Current Tactical Brand Model

Strategic Brand Objectives

Functional Positioning - Symbolic Positioning - Experiential Positioning

Customer Value Propositioning

Value Concept & Positioning

Brand Differentiation Propositions

Key Selling Messages

Communications Tactics

Advertising Tactics

Media & PR Tactics

Web & Online Tactics

Point of Sale Tactics

Merchandising

Product Display

Market Entry Management Factors

Distribution

Retail Level

Brand Competition

Value

Location

Supply Chain

Nature of Competition

Supplier Price Differentials

Retailer Reaction

Supplier Reaction

Conclusion

Distributors – Market Entry choices

Retail Presence – Market Entry choices

Distribution Channel: Advantages – Disadvantages

Market Entry options for Domestic Brands

Market Entry options for Established or Global Brands

Market Entry Features

Start-up Costs

Start-up Costs, Initial Investment and Product Launch Balance sheet

Inventory Costs

Brand Store Start-up Costs

Independent Store Start-up Costs

Brand In-Store Start-up Costs

Distributor / Exclusive Wholesaler Sign-up Costs

Start Times Weeks: Brand Store

Start Times Weeks: Independent Store

Start Times Weeks: Distributor / Exclusive Wholesaler

Economies of Scale with multiple Stores

Cash Flow, Profit & Loss, Balance Sheet, Project Financial Analysis

12 Months Cash Flow Analysis

First 12 months and First 3 years Profit & loss Account

1-7 Years Balance Sheet

10 Years Project Financial Analysis

SWOT Analysis

SWOT analysis by type of Market Entry

Entry via Company Owned Stores

Entry via Domestic Retail Joint Venture

Entry via National Franchise Licensee

Entry via Intensive Individual Franchising

Entry via Exclusive National Distributor

Entry via Intensive National Distribution / Wholesaling

Competitive Analysis

Retail Brands

Market Penetration Prospects

Advancing into the target markets

Brand Concept

Brand Equity

Customer Based Brand Equity

Brand Knowledge

Substantial Brand Knowledge & Awareness – All Brands

Brand Equity Model

Substantial Brand Loyalty – All Brands

Substantial Brand Quality –v Price Perceptions – All Brands

Brand Knowledge Components

Brand Resonance Components

Brand Resonance

Qualitative Brand Research

Qualitative Brand Identifiers

Marketing communication applied to branded products

The Brand Image in the marketing communication process

The Store Image in the marketing communication process

Consumer confidence and consumer markets

Consumer Confidence Index

Consumer Confidence

Consumer Attitudes and Perceptions which impact Brands

% Usage & Purpose of purchases

Celebrity endorsement

Relative Ranking Criteria and Consumer Habits for Product Purchases

Brand Selection

Price over Brand Loyalty amongst Buyers

Purchase Drivers for Buyers

Domestic Brands -v- Foreign Brands

What do consumers want in a branded product?

What can National brands do to counter the established Global brands?

How can National brands do better than the Global brands?

Novel marketing methods to distinguish oneself from the competition

Unique Brand Offerings

New and Untapped Market Demand

Niche Markets

Brand Superiority

Building Heritage Brands

Brand Resonance

Brand Persistence

Brand Development Opportunities

Industry Checklist

Product Design and Merchandising

Performance Indicators

Application of Design – Performance Factors

Industry Performance Indicators

Performance Indicators for brand selection, development, and distribution

Performance Indicators for merchandising strategies

Market Strategy Insight

Market Entry Possibilities and Criteria

Market Entry Difficulties

Market Potential

Financial Potential

Consumer Potential & Attitudes

Relative Return on Investment by Market Area : 1-14 years

Relative Return on Investment by Product Category

Relative Return on Investment by market for Product Groups

Opinions of the trade and retail experts on introducing new brands



SECTION 3


Market Research

 

National Market Data


MARKET RESEARCH COVERAGE


Markets & Products covered

Product Sectors

Survey Data

Consumer Surveys  

Distribution Channel Surveys  

Decision Makers Surveys  

Industry Performance  

Products

Operations

Buyers & Consumers

Trading Area

Retail Competitors

Geographic Coverage

Financial data  

Financial Data Scenarios

Financial Margins & Ratios Data Scenarios



Market Research Report Core Database     


Market Research Sections


   Preface

   Chapters

   Databases

   Financials

   Industry

   Markets

   Products

   Grids

   Reference

   Contents

   Legend

   Cities

   Countries


Chapters


Chapter  1     ADMINISTRATION  

Chapter  2     ADVERTISING  

Chapter  3     BUYERS – COMMERCIAL OPERATIONS  

Chapter  4     BUYERS – COMPETITORS  

Chapter  5     BUYERS – MAJOR CITY  

Chapter  6     BUYERS – PRODUCTS  

Chapter  7     BUYERS – TRADE CELL  

Chapter  8     COMPETITIVE INDUSTRY ANALYSIS  

Chapter  9     COMPETITOR ANALYSIS  

Chapter 10     COUNTRY FOCUS  

Chapter 11     DISTRIBUTION  

Chapter 12     FINANCIAL - BUSINESS DECISION SCENARIOS  

Chapter 13     FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS  

Chapter 14     FINANCIAL - CASHFLOW OPTION SCENARIOS  

Chapter 15     FINANCIAL - COST STRUCTURE SCENARIOS  

Chapter 16     FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET  

Chapter 17     FINANCIAL - HISTORIC MARKETING COSTS & MARGINS  

Chapter 18     FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS  

Chapter 19     FINANCIAL - MARKET CLIMATE SCENARIOS  

Chapter 20     FINANCIAL – MARKETING COSTS  

Chapter 21     FINANCIAL - MARKETING EXPENDITURE SCENARIOS  

Chapter 22     FINANCIAL – MARKETING MARGINS  

Chapter 23     FINANCIAL - STRATEGIC OPTIONS SCENARIOS  

Chapter 24     FINANCIAL - SURVIVAL SCENARIOS  

Chapter 25     FINANCIAL - TACTICAL OPTIONS SCENARIOS  

Chapter 26     GEOGRAPHIC DATA  

Chapter 27     INDUSTRY - NORMS  

Chapter 28     MAJOR CITY MARKET ANALYSIS  

Chapter 29     MARKET CAPITAL ACCESS SCENARIOS  

Chapter 30     MARKET CASHFLOW SCENARIOS  

Chapter 31     MARKET ECONOMIC CLIMATE SCENARIOS  

Chapter 32     MARKET INVESTMENT + COSTS SCENARIOS  

Chapter 33     MARKET MARKETING EXPENDITURE SCENARIOS  

Chapter 34     MARKET RISK SCENARIOS  

Chapter 35     MARKET STRATEGIC OPTION SCENARIOS  

Chapter 36     MARKET SURVIVAL OPTION SCENARIOS  

Chapter 37     MARKET TACTICAL OPTION SCENARIOS  

Chapter 38     MARKETING EXPENDITURE -v- MARKET SHARE  

Chapter 39     MARKETING STRATEGY DEVELOPMENT  

Chapter 40     MARKETS  

Chapter 41     OPERATIONAL ANALYSIS  

Chapter 42     OVERSEAS DEVELOPMENT  

Chapter 43     PERSONNEL MANAGEMENT  

Chapter 44     PHYSICAL DISTRIBUTION + CUSTOMER HANDLING  

Chapter 45     PRICING  

Chapter 46     PROCESS + ORDER HANDLING  

Chapter 47     PRODUCT ANALYSIS  

Chapter 48     PRODUCT DEVELOPMENT  

Chapter 49     PRODUCT MARKETING FACTORS  

Chapter 50     PRODUCT MIX  

Chapter 51     PRODUCT SUMMARY  

Chapter 52     PROFIT RISK SCENARIOS  

Chapter 53     PROMOTIONAL MIX  

Chapter 54     SALESFORCE DECISIONS  

Chapter 55     SALES PROMOTION  

Chapter 56     SURVEYS  

Chapter 57     TARGETS -  PRODUCT + MARKET  

Chapter 58     TECHNOLOGY  

Chapter 59     TRADE CELL ANALYSIS  

Chapter 60     URBAN COMPETITION  

Chapter 61     TOWNS - FINANCIAL  

Chapter 62     TOWNS - INDUSTRY  

Chapter 63     TOWNS - MARKET  



SECTION 4


Business Planning


BUSINESS PLANNING

Checklist

Checklist implementation  

Advancing your Project

Cashflow  

The Business Plan Programme  

Installing the Business Plan Programme



Retailer Analysis Report


Methodology

Presentation

After-Sales Service & Client Support

Real Time Support

Resource Webs -v- Dedicated sites

Product Level

Data Product levels

Getting Started with the Core Database

Using the data

Toolkits






 Indicates a dynamic link to the online data


 Indicates a dynamic link to an Excel spreadsheet


 Indicates a dynamic link to an Access database


 Indicates a dynamic link to a PDF document


 Indicates a standalone installable programme




Each of these Retailer Analysis reports consist of a main PDF file of about 450 pages, about 9500 web pages, about 14,500 spreadsheets, about 14,500 database tables, and a large number of supporting documents and files. In addition there is a Toolkit comprising of 4 DVDs.


Retailer Analysis Reports


Omniscience’s printed market research reports were originally introduced in 1977 and since then these reports have developed into full scale databases which support a very wide range of corporate and market planning applications. Because of the diverse needs of our clients we supply these reports and databases as both formatted documents as well as a complete database. This gives users absolute flexibility in how the information is used, formatted and manipulated.


There are over 10,000 Retailer Analysis reports available and these cover retailers in over 100 countries. The large international retail groups will have several separate reports which cover their operations in individual countries.