The Data Institute Acquisition Manual

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Volume 19

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ACQUISITION MANUAL for THE TARGET COMPANY

6
Corporate Development
7
Product Management
8
Overseas Development
9
Product Distribution & Service
10
Advertising + P.R.
16
New Technology Primers
17
Physical Process & Orders
18
Competition Analysis
19
Product Perceptions
20
Customer Perceptions
Financial
Industry
Markets
Products
Data Grids
World MDB
Research MDB
Product MDB
Corporate MDB
Reference MDB

Volume
19

 

Product Perceptions

Critical perceptions of the Company's products are analyzed in this section, from all angles and all aspects.

Orientation of the Company products in relation with that of competitors is essential and comparative data is given here.

Numerous product factors combine to form an aggregate customer opinion of the Company and their products.

Subtle changes in the relative customer perceptions of the Company, their products and their competitors can significantly affect the sales and profitability of the Company.

Unless the Company is fully aware of these customer perceptions of their products they will be less than adequately equipped to handle the competitive position.

Mirrored in the consumer perceptions of the Company products are consumer criticisms and doubts which have to be recognized and countered by the Company's management.

Enthusiastic reaction by the Company to product perceptions will help the Company to maintain, and ultimately gain, market share and product penetration.

Realisation by the Company that they cannot disregard customer attitudes and perceptions towards their product will greatly help swift solutions and remedies.

Analysis of the most important national markets in terms of the product offerings.

The products and services offered by the Company are analyzed in this part of the Acquisition Manual. The section looks at the major products, product groups, and market sectors which the Company currently supplies.

  1. Product Analysis

  2. Product Decision Makers Profiles

  3. Product Surveys

  4. Product Flow Surveys


 

1

Product Analysis:

 

PRODUCT STANDING ANALYSIS

 

PRODUCT STANDING ANALYSIS

Description

RELATIVE REPUTATION

OVERALL AWARENESS BY CUSTOMERS

general customer awareness of the company and its products

OVERALL REPUTATION

overall reputation

REPUTATION OF PRODUCTS

status of products

REPUTATION OF PRODUCT QUALITY

ranking of product quality

REPUTATION OF SERVICE PROVIDED

standing of service provided

REPUTATION OF CUSTOMER HANDLING

position of customer handling and interface

RELATIVE PROMOTIONAL ACTIVITY

RATING OF OVERALL SALES PROMOTION ACTIVITY

rating of overall sales promotion activity

RATING OF ADVERTISING

comprehension of advertising posture and the advertising message

RATING OF SALES PERSONNEL

effectiveness of sales personnel, salesforce and ancillary staff

RATING OF SALES PRINT

lucidity of sales literature and print

RELATIVE PRODUCT AVAILABILITY

RATING OF PRODUCT AVAILABILITY

rating of product general availability

RATING OF PRODUCT SPECIFICATIONS

acceptability of product specifications

RATING OF ON-TIME DELIVERY

satisfaction with on-time delivery performance

RATING OF COMPLETE ORDER DELIVERY

assurance of complete order delivery performance

RATING OF ORDER HANDLING

competence of order handling and order taking

RATING OF ABILITY TO SUPPLY

ability to supply products as contracted

RELATIVE TECHNICAL COMPETENCE

RATING OF TECHNICAL COMPETENCE

rating of general technical competence

RATING OF TECHNICAL AWARENESS

technical expertise and efficacy amongst staff

RATING OF PRODUCT TECHNOLOGY

application of product technology

RATING OF PRODUCT DOCUMENTATION

conciseness of product documentation and instructions

RATING OF PRODUCT RETURNS

level of product reject or return rates

RATING OF AFTER-SALES SERVICES

status of general after-sales service competence and performance

RELATIVE MARKETING FACTORS

PERCEPTION OF PRODUCT PRICES

perception of product prices

TECHNICAL SUPERIORITY

ranking of technical superiority

SERVICE FACTORS

fulfillment of service undertakings and the quality of service provided

PROMPT DELIVERY

assurance of prompt delivery

WHOLE ORDER DELIVERY

record of whole order delivery

STOCK LEVELS

satisfaction with stock levels

ORDERING PROCEDURES

general ease of ordering and procedures used

DELIVERY CONVENIENCE

contentment with delivery convenience, scheduling and off-take

THE DELIVERY SYSTEM

perception of the distribution system and its efficiency

FLEXIBILITY OF CUSTOMER HANDLING

customer handling, flexibility and willingness to co-operate

PERCEPTIONS OF TERMS OF TRADING

equity of terms of trading and contractual considerations

RELATIVE STAFF PERFORMANCE

INITIAL CONTACT

initial contact and responsiveness

ORDER HANDLING STAFF

contact with order handling staff

SALES STAFF

negotiations with sales and marketing personnel

ADMINISTRATION STAFF

contact with administration and account staff

SPECIALIST STAFF

interface with technical and specialist managers and staff

SERVICE PERSONNEL

performance of service personnel

RELATIVE CORPORATE CONSIDERATIONS

UPSTREAM INTEGRATION

relative upstream integration

DOWNSTREAM INTEGRATION

perceptions of downstream integration

CAPTIVE DISTRIBUTION CHANNELS

performance of captive distribution channels

RELIANCE ON OTHER MANUFACTURERS

reliance on other manufacturers

UTILIZATION OF OTHER DISTRIBUTORS

utilization of other distributors

BENEFITS OF OTHER MARKETING

benefits of other marketing activity

CAPTIVE CUSTOMER BASES

capture and dominance of specific customer bases

RELATIVE DISTRIBUTION CONSIDERATIONS

WAREHOUSING & HANDLING

efficiency of warehousing and handling

PACKING & PACKAGING

quality and attractiveness of packing and packaging

DISTRIBUTION

performance of overall distribution activities

STOCK AVAILABILITY

general stock availability

ORDER BACKLOG

overall order backlog

RELATIVE CUSTOMER CONSIDERATIONS

LOCATION OF CUSTOMERS

geographic location and spread of the customer base

CAPTIVENESS OF THE CUSTOMER BASE

captiveness of existing customer bases

CUSTOMER BASE LOYALTY

loyalty of the existing customer base

CONCENTRATION OF PURCHASES

relative concentration of customer purchases

PURCHASE FREQUENCY

frequency of average customer purchases

ORDER SIZE

average order size and volume of customer purchase

CUSTOMER SERVICING

general level of customer servicing

SEASONALITY

seasonality of customer demand for products

RELATIVE PROMOTIONAL CONSIDERATIONS

ADVERTISING & SALES PROMOTION

general advertising and sales promotion message

MARKETING

marketing spend, utilization and sales decay

SALES PROMOTION

specific sales promotions and activity

SALESFORCE

salesforce effectiveness and performance

ADVERTISING

advertising efficiency

RELATIVE COMPETITIVE CONSIDERATIONS

PRICING POLICY

overall pricing policy and its effectiveness

ECONOMIC CONDITIONS

general sensitivity to the economic climate and conditions

RELATIVE MARKETING EFFORT

overall competitive marketing effort

REACTION TO COMPETITORS

reaction to competitors' policies and activities

NEW COMPETITORS

general reaction to the market entry of competitors

PRICES AT MSP

attractiveness of ex-factory prices

PRICE INCREASES

ability to cope with and re-act to price increases

PRICES AT RSP

overall competitiveness of end users sales prices

MARKET SHARE

general relative market share

 

 

PRODUCT STANDING


The following section deals with a number of quantitative issues and questions for Products. These issues are examined under the following headings:-

 

  • RELATIVE REPUTATION -  of the industry Products

  • RELATIVE PROMOTIONAL ACTIVITY -  by the industry and Company Products

  • RELATIVE PRODUCT AVAILABILITY -  by the industry and Company Products

  • RELATIVE TECHNICAL COMPETENCE -  by the industry and Company Products

  • RELATIVE MARKETING FACTORS -  by the industry and Company Products

  • RELATIVE STAFF PERFORMANCE -  by the industry and Company Products

  • RELATIVE CORPORATE CONSIDERATIONS -  by the industry and Company Products

  • RELATIVE DISTRIBUTION CONSIDERATIONS -  by the industry and Company Products

  • RELATIVE CUSTOMER CONSIDERATIONS -  by the industry and Company Products

  • RELATIVE PROMOTIONAL CONSIDERATIONS -  by the industry and Company Products

  • RELATIVE COMPETITIVE CONSIDERATIONS -  by the industry and Company Products

 

THE TARGET COMPANY

INDUSTRY & MARKET

PRODUCT STANDING ANALYSIS

PRODUCT STANDING ANALYSIS

 

Company Products

Products & Services

Significant Company Products

Company Product / Brand Sector 1

Company Product / Brand Sector 2

Company Product / Brand Sector 3

Company Product / Brand Sector 4

Company Product / Brand Sector 5

Company Product / Brand Sector 6

Company Product / Brand Sector 7

Company Product / Brand Sector 8

Company Product / Brand Sector 9

Company Product / Brand Sector 10

Company Product / Brand Sector 11

Company Product / Brand Sector 12

Company Product / Brand Sector 13

Company Product / Brand Sector 14

Company Product / Brand Sector 15

Major Products

Industry Product Sector 1

Industry Product Sector 2

Industry Product Sector 3

Industry Product Sector 4

Industry Product Sector 5

Industry Product Sector 6

Industry Product Sector 7

Industry Product Sector 8

Industry Product Sector 9

Industry Product Sector 10

Industry Product Sector 11

Industry Product Sector 12

Industry Product Sector 13

Industry Product Sector 14

Industry Product Sector 15

The term "Relative" denotes the relationship between the various Market Sectors and Products. The comparison is with the industry Products and those competitive products within the Trade Cell market.
 Information on this Section

 

PRODUCT ENVIRONMENT ANALYSIS

 

PRODUCT ENVIRONMENT ANALYSIS

Description

PRODUCTION CONSIDERATIONS

PRODUCTION & PROCESS DIFFICULTIES

production and process difficulties and problems

MANUFACTURING CAPACITY

manufacturing capacity

UNIT PRODUCTION CAPACITY

product unit production capacity

FLEXIBILITY OF PRODUCTION PLANT

flexibility of production plant and equipment

ABILITY TO VARY PRODUCT RANGE

ability to vary the product range

AGE OF PLANT & EQUIPMENT

age of plant and equipment

SUPPLIES CONSIDERATIONS

MATERIALS ACQUISITION & SOURCES

materials and supplies purchasing and sourcing

MATERIALS STOCK LEVELS

stock levels and inventories of materials and supplies

DEPENDENCE ON SUB-CONTRACTORS

dependence on sub-contractors and outside workers

BUYING INFLUENCE

buying influence and purchasing power

MANPOWER CONSIDERATIONS

MANPOWER AVAILABILITY

manpower and labor availability

LABOR RELATIONS

labor and union relations

PRESSURE OF WAGE RISES

wage rises and wage demands

RELATIVE PAYROLL LEVELS

payroll levels in relation to competitors

RELATIVE SALARY LEVELS

salaried staff remunerations relative to competitors

TECHNICAL CAPABILITIES

technical capabilities of staff

COSTS & MARGIN CONSIDERATIONS

STOCK LEVELS

product stock and inventory levels

VARIABLE COSTS

flexibility of variable costs

FIXED COSTS

adaptability of fixed costs

PAYROLL COSTS

variability of manpower and staff costs

DIRECT COSTS RELATIVE TO COMPETITORS

direct costs relative to major competitors

R & D / PRODUCT DEVELOPMENT COSTS

research and development and product development costs

PRODUCT CONSIDERATIONS

QUALITY

product quality

PRODUCT SPECIFICATIONS

product specifications

DESIGN

product design and utility

OPERATING CRITERIA

product operating criteria and operating benefits

PRODUCT EFFICIENCY

product efficiency and performance

PRODUCT RELIABILITY

product reliability and integrity

PRODUCT LONGEVITY

product longevity and shelf life

PRODUCT LIFE CYCLE

product life cycle and obsolescence

PRODUCT CUSTOMIZATION

degree of product customization and flexibility

PRODUCT TECHNOLOGY

product technology and technological advantage

PRODUCT USAGE

product interchangeability and usage

MANAGEMENT STRENGTHS

MANAGEMENT STRENGTHS: SENIOR CORPORATE OFFICERS

management strengths of senior corporate officers

MANAGEMENT STRENGTHS: PRODUCTION STAFF

effectiveness of production managers

MANAGEMENT STRENGTHS: SALES & MARKETING STAFF

performance of sales and marketing managers

MANAGEMENT STRENGTHS: ADMINISTRATION STAFF

efficiency of administration managers

MANAGEMENT STRENGTHS: TECHNICAL & R + D STAFF

aptitude of technical and research and development staff

MANAGEMENT STRENGTHS: PERSONNEL STAFF

reliability of personnel managers

CORPORATE CONSIDERATIONS

UPSTREAM INTEGRATION

upstream integration and economies of scale

DOWNSTREAM INTEGRATION

downstream integration and benefits

CAPTIVE DISTRIBUTION CHANNELS

captive distribution channels

DEPENDENCE ON OTHER MANUFACTURERS

dependence on other manufacturers for supplies

DEPENDENCE ON OTHER DISTRIBUTORS

dependence on other distributors for channels to the market

DEPENDENCE ON OTHER MARKETING

dependence on other marketing activity for sales support

DEPENDENCE ON CUSTOMERS

dependence on customers

DISTRIBUTION CONSIDERATIONS

WAREHOUSING & HANDLING

warehousing and handling

PACKING & PACKAGING

packing and packaging

DISTRIBUTION

distribution activities

STOCK AVAILABILITY

stock availability

ORDER BACKLOG

order backlog

CUSTOMER CONSIDERATIONS

LOCATION OF CUSTOMERS

geographic location of the customer base

DEPENDENCE ON CUSTOMER BASE

dependence on discrete customer bases

CAPTIVE CUSTOMER BASE

captive and assured customer base

CONCENTRATION OF PURCHASES

concentration of customer purchases

PURCHASE FREQUENCY

frequency of purchases

ORDER SIZE

order size and volume of average purchase

RELATIVE CUSTOMER SERVICING

customer servicing relative to competitors

SEASONALITY OF DEMAND

seasonality of demand and customer purchases

MARKETING CONSIDERATIONS

ADVERTISING & SALES PROMOTION

advertising and sales promotion posture and activity

MARKETING COSTS

total marketing costs

SALES PROMOTION COSTS

sales promotion costs

SELLING COSTS

salesforce and selling costs and expenses

ADVERTISING COSTS

advertising costs

COMPETITIVE CONSIDERATIONS

COMPETITORS' PRICING POLICY

competitors' pricing policies and posture

SENSITIVITY TO ECONOMIC CONDITIONS

sensitivity to economic conditions

RELATIVE MARKETING SPEND

marketing spend relative to competitors

COMPETITORS' AGGRESSIVENESS

aggressiveness of competitors' policies and postures

ENTRY OF NEW COMPETITORS

entry of new competitors into the market

PRICES AT MSP

prices at manufacturers sales price

PRICE INCREASES AT MSP

recent price increases at manufacturing level

PRICES AT RSP

prices at retail or end users sales price

MARKET SHARE

market share

INDEX


 

PRODUCT ENVIRONMENT


The following section deals with a number of quantitative issues and questions for the industry and Company Products. These issues are examined under the following headings:-

  • PRODUCTION CONSIDERATIONS -  by the industry and Company Products

  • SUPPLIES CONSIDERATIONS -  by the industry and Company Products

  • MANPOWER CONSIDERATIONS -  by the industry and Company Products

  • COSTS & MARGIN CONSIDERATIONS -  by the industry and Company Products

  • PRODUCT CONSIDERATIONS -  by the industry and Company Products

  • MANAGEMENT STRENGTHS -  by the industry and Company Products

  • CORPORATE CONSIDERATIONS -  by the industry and Company Products

  • DISTRIBUTION CONSIDERATIONS -  by the industry and Company Products

  • CUSTOMER CONSIDERATIONS -  by the industry and Company Products

  • MARKETING CONSIDERATIONS -  by the industry and Company Products

  • COMPETITIVE CONSIDERATIONS -  by the industry and Company Products

 

THE TARGET COMPANY

INDUSTRY & MARKET

PRODUCT ENVIRONMENT ANALYSIS

PRODUCT ENVIRONMENT ANALYSIS

 

Company Products

Products & Services

Significant Company Products

Company Product / Brand Sector 1

Company Product / Brand Sector 2

Company Product / Brand Sector 3

Company Product / Brand Sector 4

Company Product / Brand Sector 5

Company Product / Brand Sector 6

Company Product / Brand Sector 7

Company Product / Brand Sector 8

Company Product / Brand Sector 9

Company Product / Brand Sector 10

Company Product / Brand Sector 11

Company Product / Brand Sector 12

Company Product / Brand Sector 13

Company Product / Brand Sector 14

Company Product / Brand Sector 15

Major Products

Industry Product Sector 1

Industry Product Sector 2

Industry Product Sector 3

Industry Product Sector 4

Industry Product Sector 5

Industry Product Sector 6

Industry Product Sector 7

Industry Product Sector 8

Industry Product Sector 9

Industry Product Sector 10

Industry Product Sector 11

Industry Product Sector 12

Industry Product Sector 13

Industry Product Sector 14

Industry Product Sector 15

The term "Relative" denotes the relationship between the various Products of the industry within the marketplace in which they exist.
 Information on this Section
 

 

2

Product Decision Makers Profiles:

 

PRODUCTS DECISION MAKER PROFILES

 

THE DECISION MAKER PROFILE DATA IN THIS SECTION COVERS THE PRODUCTS OF THE INDUSTRY

 

This section provides data on both Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users.

The following questions are covered by the survey:

 

SURVEY COVERAGE


IMMEDIATE BUYER PROFILE

THE TARGET COMPANY

INDUSTRY & MARKET

IMMEDIATE BUYER PROFILE

IMMEDIATE BUYER PROFILE


END USER PROFILE

THE TARGET COMPANY

INDUSTRY & MARKET

END USER PROFILE

END USER PROFILE


 

Company Products

Products & Services

Significant Company Products

Company Product / Brand Sector 1

Company Product / Brand Sector 2

Company Product / Brand Sector 3

Company Product / Brand Sector 4

Company Product / Brand Sector 5

Company Product / Brand Sector 6

Company Product / Brand Sector 7

Company Product / Brand Sector 8

Company Product / Brand Sector 9

Company Product / Brand Sector 10

Company Product / Brand Sector 11

Company Product / Brand Sector 12

Company Product / Brand Sector 13

Company Product / Brand Sector 14

Company Product / Brand Sector 15

Major Products

Industry Product Sector 1

Industry Product Sector 2

Industry Product Sector 3

Industry Product Sector 4

Industry Product Sector 5

Industry Product Sector 6

Industry Product Sector 7

Industry Product Sector 8

Industry Product Sector 9

Industry Product Sector 10

Industry Product Sector 11

Industry Product Sector 12

Industry Product Sector 13

Industry Product Sector 14

Industry Product Sector 15

 

PRODUCTS DECISION MAKER PROFILES

The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for Products.  This data is vital for all advertising and promotional activities.

This section gives the data at two levels of commercial activity, being firstly, data sets for the Buyer and secondly, data sets for the End User. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.

The data matrix is in the form of an Age & Social Profile of the respondent.

The data on Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users is formatted in the following matrix.

The Field Names of the matrix cells are shown  below. 

<BUYERPROFILE> = End User Profile or Immediate Buyer

<SECTION> = Product, Country, Competitor, Commercial Operation, et al.

2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
 to 2028
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_19
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_24
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_34
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_44
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_54
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_64
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
AgeGr_65
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_AB
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C1
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_C2
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE
SocialGr_DE

DECISION MAKER PROFILE DEFINITIONS

 

 

3

Product Surveys:

 

PRODUCT SURVEYS

 

These surveys cover the Markets, Trade Cell, Towns, Products, Competitors, Operations and Product Flows in terms of the Prime Providers, Distributors, Immediate or Commercial Buyers, Retailers and End Users. Please read the Definition & Notes first.

 

SURVEYS

THE TARGET COMPANY PRODUCT

INDUSTRY PRODUCT

END USER SURVEYS

BUYER SURVEYS

DISTRIBUTION CHANNEL SURVEYS

INDUSTRY PERFORMANCE SURVEYS

 

SURVEY INDEX

THE TARGET COMPANY PRODUCT

INDUSTRY PRODUCT

END USER SURVEYS

BUYER SURVEYS

DISTRIBUTION CHANNEL SURVEYS

INDUSTRY PERFORMANCE SURVEYS

 

Company Products

Products & Services

Significant Company Products

Company Product / Brand Sector 1

Company Product / Brand Sector 2

Company Product / Brand Sector 3

Company Product / Brand Sector 4

Company Product / Brand Sector 5

Company Product / Brand Sector 6

Company Product / Brand Sector 7

Company Product / Brand Sector 8

Company Product / Brand Sector 9

Company Product / Brand Sector 10

Company Product / Brand Sector 11

Company Product / Brand Sector 12

Company Product / Brand Sector 13

Company Product / Brand Sector 14

Company Product / Brand Sector 15

Major Products

Industry Product Sector 1

Industry Product Sector 2

Industry Product Sector 3

Industry Product Sector 4

Industry Product Sector 5

Industry Product Sector 6

Industry Product Sector 7

Industry Product Sector 8

Industry Product Sector 9

Industry Product Sector 10

Industry Product Sector 11

Industry Product Sector 12

Industry Product Sector 13

Industry Product Sector 14

Industry Product Sector 15

  SURVEY DEFINITIONS + NOTES 

 


 

4

Product Flow Surveys:

 

PRODUCT FLOW SURVEYS

 

These surveys cover the Markets, Trade Cell, Towns, Products, Competitors, Operations and Product Flows in terms of the Prime Providers, Distributors, Immediate or Commercial Buyers, Retailers and End Users. Please read the Definition & Notes first.

 

SURVEYS

THE TARGET COMPANY PRODUCT FLOW

INDUSTRY PRODUCT FLOW

END USER SURVEYS

BUYER SURVEYS

DISTRIBUTION CHANNEL SURVEYS

INDUSTRY PERFORMANCE SURVEYS

 

SURVEY INDEX

THE TARGET COMPANY PRODUCT FLOW

INDUSTRY PRODUCT FLOW

END USER SURVEYS

BUYER SURVEYS

DISTRIBUTION CHANNEL SURVEYS

INDUSTRY PERFORMANCE SURVEYS

  SURVEY DEFINITIONS + NOTES 

 


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