COUNTRY REPORT 

INDUSTRY SPREADSHEETS 

FORECAST INDUSTRY SCENARIOS

This database provides the following Industry Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the industry norms. Clearly this data can also be applied to companies within the industry and to their own operational norms and those of their competitors.

Please read the notes in the Industry Definitions page.

J01

MARKETING EXPENDITURE : Industry Norms

J02

NEW PRODUCT DEVELOPMENT : Industry Norms

J03

MARKET SEGMENTATION : Industry Norms

J04

NEW PLANT + EQUIPMENT INVESTMENT : Industry Norms

J05

NEW TECHNOLOGY INVESTMENT : Industry Norms

J06

DISTRIBUTION CHANNEL IMPROVEMENT : Industry Norms

J07

COST STRUCTURE IMPROVEMENT : Industry Norms

J08

SHORT-TERM PRICE CUTTING EFFECT : Industry Norms

J09

SHORT-TERM PRICE INCREASE EFFECT : Industry Norms

J10

QUALITY IMPROVEMENT : Industry Norms

J11

EXPORT SALES IMPROVEMENT : Industry Norms

J12

PERSONNEL + STAFF IMPROVEMENT : Industry Norms

J13

MARKETING EXPENDITURE INCREASE : + 2% : Industry Norms

J14

MARKETING EXPENDITURE INCREASE : + 4% : Industry Norms

J15

MARKETING EXPENDITURE INCREASE : + 6% : Industry Norms

J16

MARKETING EXPENDITURE INCREASE : + 8% : Industry Norms

J17

MARKETING EXPENDITURE INCREASE : +10% : Industry Norms

J18

MARKETING EXPENDITURE INCREASE : +12% : Industry Norms

J19

MARKETING EXPENDITURE DECREASE : - 2% : Industry Norms

J20

MARKETING EXPENDITURE DECREASE : - 4% : Industry Norms

J21

MARKETING EXPENDITURE DECREASE : - 6% : Industry Norms

J22

MARKETING EXPENDITURE DECREASE : - 8% : Industry Norms

J23

MARKETING EXPENDITURE DECREASE : -10% : Industry Norms

J24

MARKETING EXPENDITURE DECREASE : -12% : Industry Norms

J25

FIXED MARKETING COST OBJECTIVES : Industry Norms

J26

VARIABLE MARKETING COST OBJECTIVES : Industry Norms

J27

GENERAL MARKETING PROCESS COST OBJECTIVES : Industry Norms

J28

DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Industry Norms

J29

ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Industry Norms

J30

SELLING COST OBJECTIVES : Industry Norms

J31

ADVERTISING COST OBJECTIVES : Industry Norms

J32

PROMOTIONAL & PRICING COST OBJECTIVES : Industry Norms

J33

RESEARCH & PRODUCT COST OBJECTIVES : Industry Norms

J34

MARKET SHARE BUILDING OBJECTIVES : Industry Norms

J35

MARKET SHARE HOLDING OBJECTIVES : Industry Norms

J36

MARKET SHARE HARVESTING OBJECTIVES : Industry Norms

J37

SALES COST IMPROVEMENT : Industry Norms

J38

LONG-TERM PRODUCT PRICE CUTTING : Industry Norms

J39

LONG-TERM PRODUCT PRICE INCREASE : Industry Norms

J40

PROMOTIONAL EXPENDITURE : Industry Norms

J41

TARGET MARKETS DEVELOPMENT : Industry Norms

J42

ORDER TAKING IMPROVEMENTS : Industry Norms

J43

PRODUCT POSITIONING : Industry Norms

J44

PRODUCT BRANDING + MULTI-BRANDING INVESTMENT : Industry Norms

J45

CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT : Industry Norms

J46

SYSTEMS INVESTMENT : Industry Norms

J47

OVERSEAS DEVELOPMENT : Industry Norms

J48

SALES PERSONNEL + STAFF IMPROVEMENT : Industry Norms

J49

MATERIALS & ENERGY COST SCENARIOS : Industry Norms

J50

PAYROLL & STAFF COST SCENARIOS : Industry Norms

J51

ADMINISTRATION COST SCENARIOS : Industry Norms

J52

CAPITAL COST SCENARIOS : Industry Norms

J53

PLANT & EQUIPMENT COST SCENARIOS : Industry Norms

J54

SALES & MARKETING COST SCENARIOS : Industry Norms

J55

NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS : Industry Norms

J56

DEPRECIATION & CAPITALIZATION SCENARIOS : Industry Norms

J57

SHORT TERM BORROWING SCENARIOS : Industry Norms

J58

LONG TERM FINANCIAL SCENARIOS : Industry Norms

J59

FINANCIAL & DEBT SERVICING COST SCENARIOS : Industry Norms

J60

TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS : Industry Norms

J61

PROFIT IMPACT FROM MATERIALS COST REDUCTION : Industry Norms

J62

PROFIT IMPACT FROM PAYROLL COST REDUCTION : Industry Norms

J63

PROFIT IMPACT FROM PROCESS COST REDUCTION : Industry Norms

J64

PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION : Industry Norms

J65

PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION : Industry Norms

J66

CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT : Industry Norms

J67

CAPITAL INVESTMENTS OPTIONS: PREMISES : Industry Norms

J68

CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING : Industry Norms

J69

CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS : Industry Norms

J70

PRODUCT COST IMPROVEMENTS : Industry Norms

J71

PRODUCT QUALITY IMPROVEMENT : Industry Norms

J72

CUSTOMER HANDLING IMPROVEMENTS : Industry Norms

J73

NEW EQUITY SCENARIOS : Industry Norms

J74

BANK BORROWING: BASE SCENARIOS : Industry Norms

J75

BANK BORROWING: 3% INFLATION SCENARIOS : Industry Norms

J76

BANK BORROWING: 6% INFLATION SCENARIOS : Industry Norms

J77

BANK BORROWING: 9% INFLATION SCENARIOS : Industry Norms

J78

BOND / DEBENTURES SCENARIOS : Industry Norms

J79

ASSET SALES: 5% OF ASSETS SCENARIOS : Industry Norms

J80

ASSET SALES: 10% OF ASSETS SCENARIOS : Industry Norms

J81

ASSET SALES: 25% OF ASSETS SCENARIOS : Industry Norms

J82

SELF GENERATED FUNDS: WORST SCENARIOS : Industry Norms

J83

SELF GENERATED FUNDS: BEST SCENARIOS : Industry Norms

J84

TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS : Industry Norms

J85

NEW CAPITAL SCENARIOS : Industry Norms

J86

SHORT-TERM LOAN: BASE SCENARIOS : Industry Norms

J87

SHORT-TERM LOAN: 3% INFLATION SCENARIOS : Industry Norms

J88

SHORT-TERM LOAN: 6% INFLATION SCENARIOS : Industry Norms

J89

SHORT-TERM LOAN: 9% INFLATION SCENARIOS : Industry Norms

J90

LONG-TERM LOAN SCENARIOS : Industry Norms

J91

ASSET SALES: 5% OF ASSETS SCENARIOS : Industry Norms

J92

ASSET SALES: 10% OF ASSETS SCENARIOS : Industry Norms

J93

ASSET SALES: 25% OF ASSETS SCENARIOS : Industry Norms

J94

PROFIT IMPROVEMENTS: WORST SCENARIOS : Industry Norms

J95

PROFIT IMPROVEMENTS: BEST SCENARIOS : Industry Norms

J96

CREDIT EXTENSION & COST REDUCTION SCENARIOS : Industry Norms

CURRENCY DATA:  The currency figures given in this report are in U.S. Dollars. If the Windows Regional Settings on your computer is set to a non-U.S. setting then the currency symbol ($) may appear in the local currency (€, £, ¥, etc.). Either reset your Regional settings, or alternatively read all currency figures in this report as being U.S. Dollars (US$).