INDUSTRY NORMS


INDUSTRY NORMS

Norms for the Product industry are shown in this section. This represents the major industry sector data for the industry and as such forms the basis of comparison.

Only the most critical factors should be compared with the various scenarios given above as industry averages can at best represent an indication and not a specific point of measure.

Reliance on Industry Norms are often used by analysts in order to support theories and suppositions and these are in turn used for investment scenarios. In fact Industry Norms or Averages are not tangible as they combine and manipulate data from companies in wide ranging activities and thus much of the data is superficial.

Much of the benefit in the analysis of Industry Norms is to use the data to provide guide-lines or parameters which can be seen to define and identify the target industry sector.

Since these Industry Norms should be representative of the entire industry it is wise to provide an average which encompasses all the major countries in the trade cell.

 

01.

- OEM & Manufacturers Market Level

02.

- Wholesale & Distributor Market Level

03.

- Retailer & Added Value Retailer Market Level

04.

- End User & Consumer Market Level

05.

- Discounted & Promotional Market Level

06.

- Plant & Equipment Average Annual Investment

07.

- Product Prices as a % of the Market Average

08.

- New Products as a % of the Total Output

09.

- Relative output of Products of a Superior Quality as a % of the Total

10.

- Index of Comparative Salesforce and Selling Expenditure

11.

- Index of Comparative Advertising Expenditure

12.

- Index of Comparative General Promotional Expenditure

13.

- Product Adoption Rates

14.

- Product Sales Conversion Rates

15.

- Average Annual Sales Growth Rate

16.

- Capacity Utilization as a measure of Standard Capacity

17.

- Standardized Products & Services Index

18.

- Relative Employee Compensation Index

19.

- Instable Market Share as an Index of Total Market Share

20.

- Relative Forward Integration Index

21.

- Plant and Equipment Investment greater than Depreciation

- Plant and Equipment Investment Equal to Depreciation

- Plant and Equipment Investment Less than Depreciation

- Plant and Equipment Investment - Unallocated

22.

- Plant and Equipment in Use within the range 0-3 years

- Plant and Equipment in Use within the range 3-6 years

- Plant and Equipment in Use within the range 6-9 years

- Plant and Equipment in Use over years 9 old / Unallocated

23.

- Supplier Concentration = 8 Largest

- Supplier Concentration = 20 Largest

- Supplier Concentration = 50 Largest

- Supplier Concentration = Unspecified / Unallocated

24.

- Immediate Wholesale & Retail Customers

- Immediate OEM and Manufacturing Customers

- Immediate Consumer and End User Customers

- Immediate Non-Specific Customers / Unallocated

25.

- Enterprises within the Range 1-19 Employees

- Enterprises within the Range 20-99 Employees

- Enterprises within the Range 100+ Employees

- Enterprises within Unspecified / Unallocated Employee Ranges

26.

- Buyer Age Profile in the range 0-19 Years

- Buyer Age Profile in the range 20-24 Years

- Buyer Age Profile in the range 25-34 Years

- Buyer Age Profile in the range 35-44 Years

- Buyer Age Profile in the range 45-54 Years

- Buyer Age Profile in the range 55-64 Years

- Buyer Age Profile in the range 65+ / Unallocated Years

27.

- Buyer Profile in the AB Social Group

- Buyer Profile in the C1 Social Group

- Buyer Profile in the C2 Social Group

- Buyer Profile in the DE / Unallocated Social Group

28.

- End User Age Profile in the range 0-19 Years

- End User Age Profile in the range 20-24 Years

- End User Age Profile in the range 25-34 Years

- End User Age Profile in the range 35-44 Years

- End User Age Profile in the range 45-54 Years

- End User Age Profile in the range 55-64 Years

- End User Age Profile in the range 65+ / Unallocated Years

29.

- End User Profile in the AB Social Group

- End User Profile in the C1 Social Group

- End User Profile in the C2 Social Group

- End User Profile in the DE / Unallocated Social Group