UNO

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UNO Customer Surveys   

 

 

 

CONTENTS

 

 

UNO - Algeria

 

 

Omniscience’s Retailer Customer Surveys market research reports were originally introduced in 1977 and since then these reports have developed into full scale databases which support a very wide range of corporate and market planning applications. Because of the diverse needs of our clients we supply these reports and databases as both formatted documents as well as a complete database. This gives users absolute flexibility in how the information is used, formatted and manipulated.

 

This site shows the contents, data classes and data sets found in The Customer Surveys of UNO. This example identifies all the main data classes, however it represents the minimum database configuration. Individual databases on UNO will contain supplemental data. Editions are updated at least monthly. The current edition comprises of 2846 web pages, 2643 spreadsheets, 3007 database tables, 344 diagrams & maps. Contents change for each edition.

 

 

 

Structure of this report

 

 

SECTION 1.

1. The Retailer Current Analysis for  UNO


Products Lines for UNO


a.  Analysis of the 15 critical Product Groups which represent the most important Product Groups or Product Lines for UNO in Revenue terms.
 

Trading Area Surveys of UNO


b. Analysis of the 15 most important Trading Areas for UNO operations in Algeria.

Algeria
Algiers
Satif
al-Jilfah
Wahran
Tizi Wazu
Batnah
aš-Šalif
al-Masilah
Bijayah
Tilimsan
Constantine
Sakikdah
Tiyarat
Milah

 

Retail Competitors of UNO

c. Analysis of the 15 most important Competitors. The algorithm ranks Competitors according to those which represent the most significant threat to UNO, when filtered for the following criteria:-

 1. Chief Overall Market Competitor
 2. Main National Market Competitor
 3. Main Regional / Local Market Competitor
 4. Main Trading Area Market Competitor
 5. Main National Product Superiority Competitor
 6. Main Trading Area Product Superiority Competitor
 7. Main National Price Competition Competitor
 8. Main Trade Area Price Competition Competitor
 9. Main National Financial Strength Competitor
10. Main Trading Area Financial Strength Competitor
11. Main National Customer Satisfaction Competitor
12. Main Trading Area Customer Satisfaction Competitor
13. Main National Marketing Aggression Competitor
14. Main Trading Area Marketing Aggression Competitor
15. Main New Product Development Competitor

In the report the Retail Competitors of UNO are identified as individual companies. Competitors change on an annual or seasonal basis and thus the final list is produced dynamically when the database is output.


Retailer Operations of UNO

d. Analysis of the 15 most important Retailer Operations of UNO. The algorithm ranks the Retail Operations which represent the most significant for the Target Retailer:-

 1. Brand Management
 2. Product Management
 3. Marketing & Selling Activity
 4. Store Presentation & Merchandising
 5. Product Offering Specifications & Characteristics
 6. Product Quality Control
 7. Design Research & Development
 8. Customer Handling
 9. Product Sourcing & Control
10. Financial Controls
11. Staff Training / Control & Relations
12. Product Throughput Capacity & Control
13. Supply System Control & Development
14. Distribution Control
15. Product Handling Systems & IT


Retailer Buyers & Consumers

e. Analysis of the 15 most important Customer / Buyer Profiles. The algorithm ranks the Customer Profiles which represent the most significant for UNO:-

 1. Wholesalers
 2. Trade Buyers
 3. Retailers
 4. Consumers
 5. Consumers Age: <19
 6. Consumers Age: 19-24
 7. Consumers Age: 25-34
 8. Consumers Age: 35-44
 9. Consumers Age: 55-54
10. Consumers Age: 55-64
11. Consumers Age: 65+
12. Consumers Social Group: AB
13. Consumers Social Group: C1
14. Consumers Social Group: C2
15. Consumers Social Group: DE

 

Analysis of Internal & External Issues for UNO

f. Analysis of the internal and external issues which affect UNO.

The Analysis of the Target Retailer consists of 8 Parts or chapters with over 1100 research issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Retail Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

 

 

 

SECTION 2.

2. Market Research

The market research is Country specific, and provides data on all the Cities and Towns in the home country ofUNO.

The report provides historic, current and forecast Market data, Financial data for the retailers, Retail Industry data for the trade, Survey data, and a large body of market research for each of the Cities and major towns.


World Market Research data (on potential overseas expansion opportunities for UNO) is available as part of the After-Sales Service.

 

 

 

SECTION 3.

3. Business Planning

 

 

     
   

  Dynamic  links to the online data

  Dynamic links to an Excel spreadsheet

  Dynamic links to an Access database

  Dynamic  links to a PDF document

   Standalone installable programme

The Customer Surveys consist of:-
  • a main PDF file of about 450 pages

  • about 2846 web pages

  • about 2643 spreadsheets topics

  • about 3007 database table topics

  • and a large number of supporting documents and files.

  • In addition there is a Toolkit comprising of 4 DVDs.

 

 

 

 

SECTION 1

ANALYSIS OF UNO

   

This section consists of 8 Parts, about 130 pages, plus over 1100 research issues covered in the Excel spreadsheets and online links.

 

Part A

Base data on UNO

   

Key Personnel:
   1. Chairman
   2. Chief Executive
   3. Directors
   4. Executives

Corporate Summary:
   5. Company Description
   6. Company History
   7. Legal Entity & Ownership
   8. Company Facilities
   9. Company Key Assets
 10. Mainline product / service
 11. Product / services provided
 12. Parent Company
 13. Bankers
 14. Year established
 15. Current employees
 16. Issued capital
 17. Shareholders
 18. Last published turnover
 19. Subsidiaries
 20. Associated companies
 21. Companies represented
 22. Agencies
 23. Physical processing locations
 24. Capital investment
 25. Advertising expenditure
 26. Advertising media
 27. Advertising posture
 28. Sales promotion activity
 29. Method of selling
 30. Distribution
 31. Distribution network
 32. Use of distribution channels

Corporate Observations:
 33. Premises
 34. Product Brands
 35. Product Sales Channels
 36. Products Carried & Services Offered
 37. Consumer Features & Benefits
 38. Current Market Analysis
 39. The Macro Environment
 40. Political Factors
 41. Economical and geographical Factors
 42. Socio-Cultural Factors
 43. Technological Factors
 44. The Micro Environment
 45. Customer buying behaviour
 46. Rising Prices
 47. Customer behaviour

Competition:
 48. Competitors
 49. The competitive situation
 50. Threats from new entrants
 51. Competition from substitute products
 52. Buyers bargain power
 53. Competitor Rivalry
 54. Competitive Advantage
 55. Competitive Strength Assessment
 56. Competitive Advantage: Cost & Quality
 57. Referral Business & Network Effect

 58. Target Markets
 59. Target Customers
 60. Current Strategy & Implementation
 61. Current Management
 62. Current Financial Plan
 63. Investment Fund Sources & Use of Funds
 64. Future Target Customers
 65. Future Process Trends
 66. Future Market Analysis
 67. Market Development
 68. Product / Market Expansion Grid
 69. Projected Market Size
 70. Planned Products & Services
 71. Development Plans

 72. SWOT Analysis:
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats

Strategy Planning & Implementation:
 73. Philosophy
 74. Product Development
 75. Internet Strategy
 76. Marketing Strategy
 77. Marketing Objectives
 78. Marketing
 79. Sales
 80. Media
 81. Customer Service
 82. Main Market Development Objective

 83. Sales Strategy
 84. Strategic Alliances
 85. Operations
 86. Degree of Vertical Integration
 87. Retail Industry Driving Forces
 88. Suppliers bargain power
 89. Economies of Scale
 90. Internal analysis
 91. Supply chain
 92. Raw Material Supply
 93. Suppliers
 94. Value chain
 95. Infrastructure
 96. Human Resources
 97. Technology
 98. Procurement
 99. Supply price fluctuations
100. Distribution
101. Inbound logistics
102. Outbound logistics

Goals:
103. Capital Investments, Premises, Stocking, Staff and Distribution
104. Market Penetration
105. Penetrate and raise awareness in the targeted markets
106. Achieving a higher profit margin
107. Building the customer base
108. Generate repeat and referral sales
109. Expansion potential
110. Reputation as a Retailer

Exit Strategies

Management:
111. Organisational Structure
112. Leadership
113. Staff Members

Financial Plans:
114. Finance Requirements
115. Use of Funds
116. Cash Flow
 

 

 

 

 

Part B

Product Offering of UNO  

 

 

Main Product Lines

 

 

In-House Brands

 

 

Third Party Brands

 

 

Ancillary and Add-Value Products & Services

 

Part C

Retail Locations

 

 

Neighbourhood Analysis 

 

 

Site Analytics 

 

 

Footfall 

 

 

Conversion Rates 

 

Part D

Advertising, Marketing, & Events

 

 

Survey of Advertising Services used 

 

 

Consumer Evaluation of Advertisement 

 

 

Focus Panels 

 

 

Consumer Opinion of Advertising Effectiveness 

 

 

Advertisement Evaluation Survey 

 

 

General Customer Surveys - Advertising Perceptions 

 

 

Consumer Marketing Test 

 

 

Effectiveness of marketing initiatives 

 

 

Corporate Marketing Evaluation 

 

Part E

Store Experience 

 

 

Exterior Store Presentation 

 

 

Interior Store Presentation 

 

 

Ambience & Layout 

 

 

POS & Displays 

 

 

Lighting 

 

 

Store Facilities 

 

 

Store Image 

 

 

Conversion Rates 

 

 

Overall Store Evaluation 

 

 

Store Personality Survey 

 

Part F

In-store Customer Purchasing Behaviours

 

 

In-store and Impulse-buying Decisions

 

 

Purchasing Behaviours 

 

 

Consumer Store Behaviours 

 

 

In-store Consumer Decision Making 

 

 

Consumer Surveys

 

 

In-Store Purchase Process and Evaluation Survey 

 

 

Shopper Involvement Study 

 

 

Store Entry Surveys 

 

 

Store Audit 

 

 

Supplementary research 

 

Part G

Customer Handling

 

 

First Impressions Customer Surveys 

 

 

Queue & Waiting handling 

 

 

Interface & Dialogue 

 

 

Staff Response & Attitude to Customers 

 

 

Information Provided to Customers 

 

 

Proficiency 

 

 

Staff Interaction with Customers 

 

 

Customer Complaint Handling 

 

 

Product Returns & Refund Policy 

 

 

 

 

 

 

 

SECTION 2

 

MARKET RESEARCH

 

   

This section consists of about 2220 pages plus the Excel spreadsheets. Access tables & online links.
See below for full details.

 

 

UNO

 

 

Markets - Algeria

 

 

MARKET RESEARCH COVERAGE

 

 

Markets & Products

 

 

Product Sectors

 

 

Survey Data:

 

 

   Consumer Surveys 

 

 

   Distribution Channel Surveys 

 

 

   Decision Makers Surveys 

 

 

   Retail Industry Performance 

 

 

      Products

 

 

      Operations

 

 

      Buyers & Consumers

 

 

      Trading Area

 

 

      Retail Competitors

 

 

Geographic Coverage

 

 

Financial data 

 

 

   Financial Data Scenarios 

 

 

   Financial Margins & Ratios Data Scenarios 

 

 

 

 

 

Market Research - Algeria

 

 

 

 

 

Report Contents - Algeria

 

 

Core Market Research Database - Algeria

 

 

 

 

 

Sections:

 

 

i

 Preface 

ii

 Chapters 

iii

 Databases    

iv

 Financials    

v

 Retail Industry    

vi

 Markets    

vii

 Products    

viii

 Grids    

ix

 Reference 

x

 Contents 

xi

 Legend 

xii

 Cities 

xiii

 Countries 

 

 

 

 

Chapters

 

 

1

 ADMINISTRATION 

 

2

 ADVERTISING 

 

3

 BUYERS – COMMERCIAL OPERATIONS 

 

4

 BUYERS – COMPETITORS 

 

5

 BUYERS – MAJOR CITY 

 

6

 BUYERS – PRODUCTS 

 

7

 BUYERS – TRADE CELL 

 

8

 COMPETITIVE INDUSTRY ANALYSIS 

 

9

 COMPETITOR ANALYSIS 

 

10

 COUNTRY FOCUS 

 

11

 DISTRIBUTION 

 

12

 FINANCIAL - BUSINESS DECISION SCENARIOS 

 

13

 FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS 

 

14

 FINANCIAL - CASHFLOW OPTION SCENARIOS 

 

15

 FINANCIAL - COST STRUCTURE SCENARIOS 

 

16

 FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET 

 

17

 FINANCIAL - HISTORIC MARKETING COSTS & MARGINS 

 

18

 FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS 

 

19

 FINANCIAL - MARKET CLIMATE SCENARIOS 

 

20

 FINANCIAL – MARKETING COSTS 

 

21

 FINANCIAL - MARKETING EXPENDITURE SCENARIOS 

 

22

 FINANCIAL – MARKETING MARGINS 

 

23

 FINANCIAL - STRATEGIC OPTIONS SCENARIOS 

 

24

 FINANCIAL - SURVIVAL SCENARIOS 

 

25

 FINANCIAL - TACTICAL OPTIONS SCENARIOS 

 

26

 GEOGRAPHIC DATA 

 

27

 INDUSTRY - NORMS 

 

28

 MAJOR CITY MARKET ANALYSIS 

 

29

 MARKET CAPITAL ACCESS SCENARIOS 

 

30

 MARKET CASHFLOW SCENARIOS 

 

31

 MARKET ECONOMIC CLIMATE SCENARIOS 

 

32

 MARKET INVESTMENT + COSTS SCENARIOS 

 

33

 MARKET MARKETING EXPENDITURE SCENARIOS 

 

34

 MARKET RISK SCENARIOS 

 

35

 MARKET STRATEGIC OPTION SCENARIOS 

 

36

 MARKET SURVIVAL OPTION SCENARIOS 

 

37

 MARKET TACTICAL OPTION SCENARIOS 

 

38

 MARKETING EXPENDITURE -v- MARKET SHARE 

 

39

 MARKETING STRATEGY DEVELOPMENT 

 

40

 MARKETS 

 

41

 OPERATIONAL ANALYSIS 

 

42

 OVERSEAS DEVELOPMENT 

 

43

 PERSONNEL MANAGEMENT 

 

44

 PHYSICAL DISTRIBUTION + CUSTOMER HANDLING 

 

45

 PRICING 

 

46

 PROCESS + ORDER HANDLING 

 

47

 PRODUCT ANALYSIS 

 

48

 PRODUCT DEVELOPMENT 

 

49

 PRODUCT MARKETING FACTORS 

 

50

 PRODUCT MIX 

 

51

 PRODUCT SUMMARY 

 

52

 PROFIT RISK SCENARIOS 

 

53

 PROMOTIONAL MIX 

 

54

 SALESFORCE DECISIONS 

 

55

 SALES PROMOTION 

 

56

 SURVEYS 

 

57

 TARGETS - PRODUCT + MARKET 

 

58

 TECHNOLOGY 

 

59

 TRADE CELL ANALYSIS 

 

60

 URBAN COMPETITION 

 

61

 TOWNS - FINANCIAL 

 

62

 TOWNS - INDUSTRY 

 

63

 TOWNS - MARKET 

 

 

 

 

SECTION 3

BUSINESS PLANNING

 

 

UNO

 

 

BUSINESS PLANNING

 

 

Checklist

 

 

Checklist implementation 

 

 

Advancing your Project

 

 

Cashflow 

 

 

The Business Plan Programme  Description: C:\WriteToCD_Womans_Fashion_Indonesia\BASE_FOLDERS\images\access6.gif

 

 

Installing the Business Plan Programme

 

 

 

 

UNO Analysis

 

 

 

Methodology 

 

 

Presentation

 

 

After-Sales Service & Client Support

 

 

Real Time Support

 

 

Resource Webs -v- Dedicated sites

 

 

Product Levels

 

 

Data Product levels

 

 

Getting Started with the Core Database

 

 

Using the data

 

 

Toolkit

 

 

 

MARKET RESEARCH

MARKETS SERVED BY UNO

This section provides readers with commercial intelligence on the markets in Algeria, and the Cities and Towns in the country. This section gives both a narrative description (about 2215 pages) of the various matters covered as well as provides readers with the ability to directly use the Chapters (via Microsoft Word or compatible word processors) to produce their own reports and documentation.  Experienced users will be able to use the spreadsheet and databases to generate highly detailed narrative reports, charts and graphics - as well as sophisticated business and commercial forecasts and models. The databases are provided in both Excel spreadsheets (about 3660 spreadsheets) and an Access database tables (about 3810 tables). Explanatory notes are provided as word processor documents or in PDF formats.

 

The narrative is necessarily illustrative in its terminology and seeks to provide a basic degree of business logic and theory which indicates the rational applied in the forecasting and modelling methodology.

 

The databases provided are specifically designed to provide users with a uniform and consistent numeric measure of both (normally) quantifiable values as well as conceptual factors which are (usually) only capable of qualification. Experienced users will know how to apply forecasting and modelling software to the numeric data provided to generate highly detailed and discrete business planning models. The databases provided in this report can be used directly with databases on other product, markets and industries in other countries. The databases are specifically designed to be trans-national, currency neutral, inflation and purchasing parity adjusted, product parity and product equivalent adjusted, opportunity cost adjusted, and numerically compatible; they all can be linked or merged programmatically in business planning models to provide multi-national and multi-level analysis.

Before using the data provided please read the Database Introduction as well as the Notes and Definitions links found in each Chapter. There are subtle statistical nuances to some of the spreadsheets and databases which will help the user to fine-tune their models and forecasts to obtain maximum effect and greater accuracy. The database flow chart and database description should be consulted when applying statistical and modelling software.

 

CITIES & TOWNS COVERED IN ALGERIA

 

Chapters - UNO Market Research

The Market Research section of this Report contains the following information:-

Chapters

Pages

Volumes

Diagrams, Maps

& Illustrations

Spreadsheets

 Databases

63

c. 1915

2 DVDs

c. 250

c. 2660

c. 2710

Contents depends on the number of significant Towns and Cities covered in Algeria.

UNO  PRODUCTS & MARKETS COVERED

This database is dynamic, it continually scans the Products and Markets supplied by UNO, and then produces the necessary databases for this report. The core databases scanned include the following:-

MARKET RESEARCH SPREADSHEET SECTIONS

 

MARKET RESEARCH CHAPTERS

 

 

MARKET RESEARCH DATABASE

   Access Database tables

MARKET RESEARCH DATABASE SPREADSHEETS


  Excel Spreadsheets

Country Spreadsheets for Algeria:

 

Spreadsheets for Algeria:

 

Market

Market

Forecast

Financial

Forecast

Financial

Margins

Historic

Financial

Historic

Costs

Industry

Norms

Country Data - Algeria

Market

Forecast

Forecast

Forecast

Historic

Historic

Norms

Data for each significant City & Towns in Algeria

Market

Forecast

Forecast

Forecast

Historic

Historic

Norms

 

 

Scenarios Spreadsheets for Algeria:

 

MARKET RESEARCH FINANCIAL SPREADSHEETS & DATABASES

 

Main market forecasts: Algeria

F0M

MEDIAN  FORECAST : Financials

G0M

MEDIAN  FORECAST : Margins & Ratios

F0B

BEST  FORECAST : Financials

G0B

BEST  FORECAST : Margins & Ratios

F0W

WORST  FORECAST : Financials

G0W

WORST  FORECAST : Margins & Ratios

 

Financial Spreadsheets for Algeria:

 

Financial

Forecast

Financial

Margins

Historic

Financial

Historic

Costs

Country Data - Algeria

Forecast

Forecast

Historic

Historic

Data for each significant City & Town in Algeria

Forecast

Forecast

Historic

Historic

 

Financial Scenarios Spreadsheets for Algeria:

This database provides the following Financial Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the financial situation of the Retail Industry covered. Clearly this data can also be applied to companies within the industry and to their own balance sheets and those of their competitors in the market. Please read the notes in the Financial Definitions page.

 

RETAIL INDUSTRY SPREADSHEETS & DATABASES

ALGERIA

TIC

INDUSTRY NORMS

JPL

INDUSTRY NORMS – Product Launch

J0M

INDUSTRY NORMS – Median Forecast

J0B

INDUSTRY NORMS – Best Forecast

J0W

INDUSTRY NORMS – Worst Forecast

 

Retail Industry Spreadsheets for Algeria:

 

Algeria

Historic Costs

Algeria

Industry Norms

Country Data - Algeria

Historic

Norms

Data for each significant City & Town in Algeria

Historic

Norms

 

Country Industry Spreadsheets for Algeria:

This database provides the following Industry Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the industry norms in the base Country. Clearly this data can also be applied to companies within the Retail Industry and to their own operational norms and those of their competitors. Please read the notes in the Industry Definitions page.

 

RETAIL MARKET SPREADSHEETS & DATABASES

ALGERIA

M0M

MEDIAN  FORECAST Scenario Market Forecast

Q0M

MEDIAN  FORECAST Scenario Product Share Forecast

M0B

BEST  FORECAST Scenario Market Forecast

Q0B

BEST  FORECAST Scenario Product Share Forecast

M0W

WORST  FORECAST Scenario Market Forecast

Q0W

WORST  FORECAST Scenario Product Share Forecast

Market Spreadsheets for Algeria:

 

Algeria

Market

Algeria

Market Forecast

Country Data - Algeria

Market

Forecast

Data for each significant City & Town in Algeria

Market

Forecast

 

Market Scenarios Spreadsheets for Algeria:

This database provides the following Market Scenarios (for the Country) which analyze the effects of various corporate, financial and marketing strategies on the evolution of product penetration in the UNO market and in respect of potential markets. Clearly this data can also be applied to companies within the industry and to their own product offerings in markets and those of their competitors.  Please read the notes in the Market Definitions page.

 

Omniscience is a DataGroup brand. Published by The DataGroup Stiftung, Vaduz, Liechtenstein. Copyright © by DataGroup Stiftung.  All rights reserved. No part of the contents of this document may be reproduced for third party distribution or transmitted to third parties in any form or by any means without the written permission of the publisher. DataGroup publications are available worldwide only through authorized distributors.

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© DataGroup .

 

 

ORDER

To order this report contact the distributor below.
They will invoice your company.

 

 

UNO Customer Surveys

 

Algeria

 

EAN: 7699899706020        Supplied Online, plus copy on DVD or Hard Disk Drive


Cost: £2850.     Includes: 12 months After-Sales Service, Shipping & Insurance


DISPATCH: Customer Surveys are usually dispatched within 5 days.   REPORT CONTENTS: Report contents will vary depending on the edition.

GUARANTEE: Physical products may be returned within 7 days for a full credit and must be in a re-saleable condition.

 

 

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