Biva Mobler

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Biva Mobler Retailer Analysis   

 

 

 

CONTENTS

 

 

Biva Mobler - Denmark

 

 

Omniscience’s Retailer Analysis market research reports were originally introduced in 1977 and since then these reports have developed into full scale databases which support a very wide range of corporate and market planning applications. Because of the diverse needs of our clients we supply these reports and databases as both formatted documents as well as a complete database. This gives users absolute flexibility in how the information is used, formatted and manipulated.

 

This site shows the contents, data classes and data sets found in The Retailer Analysis Report on Biva Mobler. This example identifies all the main data classes, however it represents the minimum database configuration. Individual databases on Biva Mobler will contain supplemental data. Editions are updated at least monthly. The current edition comprises of 2797 web pages, 2822 spreadsheets, 3396 database tables, 359 diagrams & maps. Contents change for each edition.

 

 

 

Structure of this report

 

 

SECTION 1.

1. The Retailer Current Analysis for  Biva Mobler


Products Revenues for Biva Mobler


a.  Analysis of the 15 critical Product Groups which represent the most important Product Groups or Product Lines for Biva Mobler in Revenue terms.
 

Trading Area of Biva Mobler


b. Analysis of the 15 most important Trading Areas for Biva Mobler operations in Denmark.

Denmark
Hovedstaden
Midtjylland
Syddanmark
København
Sjælland
Nordjylland
Århus
Odense
Aalborg
Esbjerg
Gentofte
Guldborgsund
Gladsaxe
Ringkøbing-Skjern

 

Retail Competitors of Biva Mobler

c. Analysis of the 15 most important Competitors. The algorithm ranks Competitors according to those which represent the most significant threat to Biva Mobler, when filtered for the following criteria:-

 1. Chief Overall Market Competitor
 2. Main National Market Competitor
 3. Main Regional / Local Market Competitor
 4. Main Trading Area Market Competitor
 5. Main National Product Superiority Competitor
 6. Main Trading Area Product Superiority Competitor
 7. Main National Price Competition Competitor
 8. Main Trade Area Price Competition Competitor
 9. Main National Financial Strength Competitor
10. Main Trading Area Financial Strength Competitor
11. Main National Customer Satisfaction Competitor
12. Main Trading Area Customer Satisfaction Competitor
13. Main National Marketing Aggression Competitor
14. Main Trading Area Marketing Aggression Competitor
15. Main New Product Development Competitor

In the report the Retail Competitors of Biva Mobler are identified as individual companies. Competitors change on an annual or seasonal basis and thus the final list is produced dynamically when the database is output.


Retailer Operations of Biva Mobler

d. Analysis of the 15 most important Retailer Operations of Biva Mobler. The algorithm ranks the Retail Operations which represent the most significant for the Target Retailer:-

 1. Brand Management
 2. Product Management
 3. Marketing & Selling Activity
 4. Store Presentation & Merchandising
 5. Product Offering Specifications & Characteristics
 6. Product Quality Control
 7. Design Research & Development
 8. Customer Handling
 9. Product Sourcing & Control
10. Financial Controls
11. Staff Training / Control & Relations
12. Product Throughput Capacity & Control
13. Supply System Control & Development
14. Distribution Control
15. Product Handling Systems & IT


Retailer Buyers & Consumers

e. Analysis of the 15 most important Customer / Buyer Profiles. The algorithm ranks the Customer Profiles which represent the most significant for Biva Mobler:-

 1. Wholesalers
 2. Trade Buyers
 3. Retailers
 4. Consumers
 5. Consumers Age: <19
 6. Consumers Age: 19-24
 7. Consumers Age: 25-34
 8. Consumers Age: 35-44
 9. Consumers Age: 55-54
10. Consumers Age: 55-64
11. Consumers Age: 65+
12. Consumers Social Group: AB
13. Consumers Social Group: C1
14. Consumers Social Group: C2
15. Consumers Social Group: DE

 

Analysis of Internal & External Issues for Biva Mobler

f. Analysis of the internal and external issues which affect Biva Mobler.

The Analysis of the Target Retailer consists of about 23 Parts or chapters with over 3600 research issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Retail Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

 

 

 

SECTION 2

2. The Competitive Environment for Biva Mobler


Products
a. Analysis of the 15 most important Product Groups in Revenue Terms

Trading Area
b. Analysis of the 15 most important Trading Areas in the country

Retail Competitors
c. Analysis of the 15 most important Competitors in the country

Retailer Operations
d. Analysis of the 15 most important Retail Operations of the Target Retailer

Buyers & Consumers
e. Analysis of the 15 most important Customer / Buyer Profiles for the Target Retailer

The Competitive Environment is analysed in Product, Market, Competitive, Operational, and Consumer terms. The Competitive Environment for Biva Mobler consists of some 170 issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Retail Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

 

 

 

SECTION 3.

3. Market Research

The market research is Country specific, and provides data on all the Cities and Towns in the home country ofBiva Mobler.

The report provides historic, current and forecast Market data, Financial data for the retailers, Retail Industry data for the trade, Survey data, and a large body of market research for each of the Cities and major towns.


World Market Research data (on potential overseas expansion opportunities for Biva Mobler) is available as part of the After-Sales Service.

 

 

 

SECTION 4.

4. Business Planning

 

 

     
   

  Dynamic  links to the online data

  Dynamic links to an Excel spreadsheet

  Dynamic links to an Access database

  Dynamic  links to a PDF document

   Standalone installable programme

The Retailer Analysis report consist of:-
  • a main PDF file of about 450 pages

  • about 2797 web pages

  • about 2822 spreadsheets topics

  • about 3396 database table topics

  • and a large number of supporting documents and files.

  • In addition there is a Toolkit comprising of 4 DVDs.

 

 

 

 

SECTION 1

ANALYSIS OF BIVA MOBLER

   

This section consists of 23 Parts, about 230 pages, plus over 3600 research issues covered in the Excel spreadsheets and online links.

 

Part A

Base data on Biva Mobler

 

Part B

Financial Data for Biva Mobler

 

 

Part B.1

Management figures

Part B.2

Balance Sheet and Management Accounts 

 

 

 

 

Part C

Product Offering of Biva Mobler  

 

 

Main Product Lines

 

 

In-House Brands

 

 

Third Party Brands

 

 

Ancillary and Add-Value Products & Services

 

Part D

Retail Locations

 

 

Neighbourhood Analysis 

 

 

Site Analytics 

 

 

Footfall 

 

 

Conversion Rates 

 

Part E

Advertising, Marketing, & Events

 

 

Survey of Advertising Services used 

 

 

Consumer Evaluation of Advertisement 

 

 

Focus Panels 

 

 

Consumer Opinion of Advertising Effectiveness 

 

 

Advertisement Evaluation Survey 

 

 

General Customer Surveys - Advertising Perceptions 

 

 

Consumer Marketing Test 

 

 

Effectiveness of marketing initiatives 

 

 

Corporate Marketing Evaluation 

 

Part F

Store Experience 

 

 

Exterior Store Presentation 

 

 

Interior Store Presentation 

 

 

Ambience & Layout 

 

 

POS & Displays 

 

 

Lighting 

 

 

Store Facilities 

 

 

Store Image 

 

 

Conversion Rates 

 

 

Overall Store Evaluation 

 

 

Store Personality Survey 

 

Part G

In-store Customer Purchasing Behaviours

 

 

In-store and Impulse-buying Decisions

 

 

Purchasing Behaviours 

 

 

Consumer Store Behaviours 

 

 

In-store Consumer Decision Making 

 

 

Consumer Surveys

 

 

In-Store Purchase Process and Evaluation Survey 

 

 

Shopper Involvement Study 

 

 

Store Entry Surveys 

 

 

Store Audit 

 

 

Supplementary research 

 

Part H

Customer Handling

 

 

First Impressions Customer Survey 

 

 

Queue & Waiting handling 

 

 

Interface & Dialogue 

 

 

Staff Response & Attitude to Customers 

 

 

Information Provided to Customers 

 

 

Proficiency 

 

 

Staff Interaction with Customers 

 

 

Customer Complaint Handling 

 

 

Product Returns & Refund Policy 

 

Part I

Selling Strategies

 

 

Stores 

 

 

Online Selling 

 

 

Web Presence 

 

 

Website Design 

 

 

Website Information Quality 

 

 

Website Customer Evaluation 

 

 

Website Feedback 

 

 

Web Demographics 

 

 

Internet Shopper 

 

 

Online Purchases 

 

 

Multi-channel Retail Distribution 

 

 

Stand-off Online Sites 

 

 

Events & Promotions 

 

 

Loyalty Schemes 

 

 

Social Media

 

Part J

Pricing & Price Points at Biva Mobler

 

 

Pricing Study 

 

 

Pricing Strategies

 

 

Strategies 

 

 

Price Discounting 

 

 

Impact of Unsustainable Pricing

 

 

Stagnant Prices 

 

 

Inflation

 

 

Profit Margins

 

 

Profitability

 

 

Customers Base 

 

 

Differential Value 

 

 

Future Strategies

 

 

Future Pricing Strategies 

 

 

Preparation for Future Price Changes

 

Part K

Performance Analysis of Biva Mobler

 

 

Store Managers Survey 

 

 

Customer Satisfaction Survey 

 

 

Inventory Control at Biva Mobler

 

 

Inventory Balancing Act 

 

 

Operational Performance Analysis 

 

 

Retail Performance Intelligence 

 

 

Business Performance Comparisons 

 

 

Shopper Numbers and Quality 

 

 

Optimised Store Performance 

 

 

Site Potential & Floor Mapping

 

 

Comparative Site Performances

 

 

Physical Operations at individual sites

 

 

Technology Usage 

 

 

Technology Spending & Customer Service

 

 

E-Commerce and Cross-channel Sales

 

 

Development of Cross-channel Sales 

 

 

Showrooming 

 

Part L

Strategies 

 

 

Expertise and Specialisation

 

 

Data Mining

 

 

Retail Store Evolution

 

 

Bespoke Service

 

 

Collaboration

 

 

Uniqueness

 

 

Market Leadership 

 

 

Part L.1

Corporate Retail Strategies 

 

Operating Strategies 

 

Cash and Working Capital 

 

Retailing Operations 

 

Controls 

 

Stakeholder Management 

 

Value Preservation

 

eCommerce & Multi-Channel Retail Strategy 

Part L.2

Retail Marketing Strategy

 

Elements in Retail Strategy 

 

Elements in the Market Analysis 

Part L.3

Strategic Planning in Retailing 

 

Overview of Strategic Retail Management 

 

Situation Analysis 

 

Organisational Mission 

 

Ownership and Management Alternatives

 

Goods/Service Categories 

 

Management Abilities 

 

Financial Resources 

 

Time Constraints 

 

Objectives 

 

Sales 

 

Profit 

 

Satisfaction of Stakeholders 

 

Image Positioning 

 

Selection of Objectives 

 

Checklist 

 

Identification of Consumer Characteristics 

 

Overall Strategy 

 

Controllable Variables 

 

Store Location 

 

Managing the Business 

 

Merchandise Management and Pricing 

 

Communicating with the Customer 

 

Uncontrollable Variables 

 

Consumers 

 

Competition 

 

Technology 

 

Economic Conditions 

 

Seasonality 

 

Legal Restrictions 

 

Integrating Overall Strategy 

 

Legal Constraints on Retailers 

 

Tactical Decisions 

 

Controls 

 

Feedback 

Part L.4

Recession Strategy

 

Economic Conditions

 

Consumption Smoothing & Product Substitution

 

Managing Inventories & Costs 

 

Rising Costs & Raising Prices

 

Staff Costs 

 

Checklist 

Part L.5

Strategic Planning for Global Retailing 

 

Planning Process and Global Retailing 

 

Opportunities and Threats in Global Retailing

 

Opportunities 

 

Threats 

 

Standardisation 

 

Factors Affecting Global Retailing Strategy 

 

Developed Markets 

 

Developing Markets 

 

Market Entry Decisions

 

 

 

 

Part M

Part M.1

Retailing Characteristics

 

Average Value of Sales Transaction 

 

Unplanned or Impulse Purchases 

 

Retail Store Experience 

 

Application of Retail Strategies 

 

Application of Retail Concepts 

 

Total Retail Experience 

 

Customer Service

 

Relationship Retailing 

Part M.2

Relationships in Retailing 

 

Value & the Value Chain 

 

Value-Oriented Retailing Checklist 

Part M.3

Retailer Relationships

 

Customer Relationships 

 

The Customer Base 

 

Core Customers 

 

Customer Service 

 

Developing a customer service strategy 

 

Planning individual customer services 

 

Customer Satisfaction 

 

Loyalty Programs 

 

Channel Relationships 

 

Relationship Building: Goods -v- Service Retailers 

 

Ethics & Relationships in Retailing

 

Ethics 

 

Social Responsibility

 

Consumerism 

Part M.4

Planning Aspects of Service Retailing

 

Successful service retailing 

 

Performance of service retailers 

 

 

 

 

Part N

Part N.1

Supplemental Customer Survey Data

 

Survey Respondent Demographics 

 

Brand Survey 

 

Retail Store Brand Personality 

 

Comparative Retail Store Evaluation 

 

Retail Store Evaluation 

 

Customer Surveys 

 

Customer Satisfaction 

 

Customer Voices 

 

Product Satisfaction and Customer Retention 

 

Customer Satisfaction: Product 

 

Product Ownership 

 

New Product Concept Evaluation and Pricing Study 

 

Product Concept Test 

 

Product Survey 

 

Product Purchases 

 

Telecom / Electrical / Electronic Products Usage   

 

Fashion Demographic and Retail Shopping 

 

Fashion Attitudes 

 

Shopping Life Style Battery 

 

Supermarket & Food Shopping Attitudes 

 

Supermarket & Food Store Selection Criteria 

 

Where would you shop for...? 

 

Service Concept Test 

 

Customer service evaluation and feedback survey 

 

Customer Service Evaluation 

 

Customer Support Satisfaction Survey 

 

Installation Services Evaluation 

 

Satisfaction: Technical Documentation 

 

Installation Services Evaluation 

 

Website Evaluation 

 

Online Retailer Evaluation 

 

Purchasing on the Internet 

 

Internet Habits and Uses 

Part N.2

Supplemental Trade Survey Data

 

Business Proficiency of the Company 

 

Organisational Satisfaction – Internal 

 

Sales Staff Training Evaluation 

 

Store Manager’s View of Brand Perception by Customers 

 

Retailer Survey on their e-Commerce 

 

Company Web Building Activities 

 

 

 

 

SECTION 2

 

COMPETITIVE ENVIRONMENT FOR BIVA MOBLER

 

   

This section consists of about 120 pages plus the Excel spreadsheets & online links.

 

 

Biva Mobler

 

 

Competitive Environment

 

 

Monthly Consumer Spending forecast for 2013-2018

 

 

Market Opportunity

 

 

Analysis of the development of the retail trade and its life cycle

 

 

Added Value and Transaction Costs across the Supply Chain

 

 

Retailers per 10,000 inhabitants

 

 

Store Revenue per Square Meter per annum (US$)

 

 

Average Revenue per Store per annum (‘000)

 

 

Average Store Sales Area (Square Meters)

 

 

Existing Distribution Channels

 

 

New Distribution developments

 

 

Online Shopping – Purchases per month

 

 

Distribution Policies & Strategies

 

 

Retail Trade Life Cycle and Developments

 

 

   Future Prospects and Development of the Retail Trade    

 

 

City and Town analysis for Denmark    

 

 

Wholesaler, Trade Buyer, Retailer and Store Performance Surveys 

 

 

   Products 

 

 

   Operations 

 

 

   Buyers & Consumers 

 

 

   Trading Area 

 

 

   Competitors 

 

 

Distribution Channel Surveys    

 

 

Decision Makers Surveys    

 

 

Retail Industry Performance    

 

 

Retail Market Value by Product Sectors in Denmark   

 

 

 City / Town Market Value 

 

 

Consumer Attitudes

 

 

   Products 

 

 

   Operations 

 

 

   Buyers & Consumers 

 

 

   Trading Area 

 

 

   Competitors 

 

 

Consumer Surveys    

 

 

Retail Industry Performance    

 

 

Competitive Factors

 

 

Retail Brands

 

 

Brands Price Differentials

 

 

Product Price Differentials

 

 

Product Value Positioning

 

 

Product Pricing

 

 

Product Quality

 

 

Product Specifications

 

 

Product Target Audiences

 

 

Product Volumes

 

 

Product Utility

 

 

Product Maintenance

 

 

Product Merchandising

 

 

Product Advertising

 

 

Brand Positioning Tactics & Strategy

 

 

Current Tactical Brand Model

 

 

Strategic Brand Objectives

 

 

Functional Positioning - Symbolic Positioning - Experiential Positioning

 

 

Customer Value Propositioning

 

 

Value Concept & Positioning

 

 

Brand Differentiation Propositions

 

 

Key Selling Messages

 

 

Communications Tactics

 

 

Advertising Tactics

 

 

Media & PR Tactics

 

 

Web & Online Tactics

 

 

Point of Sale Tactics

 

 

Merchandising

 

 

Product Display

 

 

Market Entry Management Factors

 

 

Distribution

 

 

Retail Level

 

 

Brand Competition

 

 

Value

 

 

Location

 

 

Supply Chain

 

 

Nature of Competition

 

 

Supplier Price Differentials

 

 

Retailer Reaction

 

 

Supplier Reaction

 

 

Conclusion

 

 

Distributors – Market Entry choices

 

 

Retail Presence – Market Entry choices

 

 

Distribution Channel: Advantages – Disadvantages

 

 

Market Entry options for Domestic Brands

 

 

Market Entry options for Established or Global Brands

 

 

Market Entry Features

 

 

Start-up Costs

 

 

Start-up Costs, Initial Investment and Product Launch Balance sheet

 

 

Inventory Costs

 

 

Brand Store Start-up Costs

 

 

Independent Store Start-up Costs

 

 

Brand In-Store Start-up Costs

 

 

Distributor / Exclusive Wholesaler Sign-up Costs

 

 

Start Times Weeks: Brand Store

 

 

Start Times Weeks: Independent Store

 

 

Start Times Weeks: Distributor / Exclusive Wholesaler

 

 

Economies of Scale with multiple Stores

 

 

Cash Flow, Profit & Loss, Balance Sheet, Project Financial Analysis

 

 

12 Months Cash Flow Analysis

 

 

First 12 months and First 3 years Profit & loss Account

 

 

1-7 Years Balance Sheet

 

 

10 Years Project Financial Analysis

 

 

SWOT Analysis

 

 

SWOT analysis by type of Market Entry

 

 

Market Entry via Company Owned Retail Stores

 

 

Market Entry via Domestic Retail Joint Venture

 

 

Market Entry via National Franchise Licensee

 

 

Market Entry via Intensive Individual Franchising

 

 

Market Entry via Exclusive National Distributor

 

 

Market Entry via Intensive National Distribution / Wholesaling

 

 

Competitive Analysis

 

 

Retail Brands

 

 

Market Penetration Prospects

 

 

Advancing into the target markets

 

 

Brand Concept

 

 

Brand Equity

 

 

Customer Based Brand Equity

 

 

Brand Knowledge

 

 

Substantial Brand Knowledge & Awareness – All Brands

 

 

Brand Equity Model

 

 

Substantial Brand Loyalty – All Brands

 

 

Substantial Brand Quality –v Price Perceptions – All Brands

 

 

Brand Knowledge Components

 

 

Brand Resonance Components

 

 

Brand Resonance

 

 

Qualitative Brand Research

 

 

Qualitative Brand Identifiers

 

 

Marketing communication applied to branded products

 

 

The Brand Image in the marketing communication process

 

 

The Store Image in the marketing communication process

 

 

Consumer confidence and consumer markets

 

 

Consumer Confidence Index

 

 

Consumer Confidence

 

 

Consumer Attitudes and Perceptions which impact Brands

 

 

% Usage & Purpose of purchases

 

 

Celebrity endorsement

 

 

Relative Ranking Criteria and Consumer Habits for Product Purchases

 

 

Brand Selection

 

 

Price over Brand Loyalty amongst Buyers

 

 

Purchase Drivers for Buyers

 

 

Domestic Brands -v- Foreign Brands

 

 

What do consumers want in a branded product?

 

 

What can National brands do to counter the established Global brands?

 

 

How can National brands do better than the Global brands?

 

 

Novel marketing methods to distinguish oneself from the competition

 

 

Unique Brand Offerings

 

 

New and Untapped Market Demand

 

 

Niche Markets

 

 

Brand Superiority

 

 

Building Heritage Brands

 

 

Brand Resonance

 

 

Brand Persistence

 

 

Brand Development Opportunities

 

 

Retail Industry Checklist

 

 

Product Design and Merchandising

 

 

Performance Indicators

 

 

Application of Design – Performance Factors

 

 

Retail Industry Performance Indicators

 

 

Performance Indicators for brand selection, development, and distribution

 

 

Performance Indicators for merchandising strategies

 

 

Market Strategy Insight

 

 

Market Entry Possibilities and Criteria

 

 

Market Entry Difficulties

 

 

Market Potential

 

 

Financial Potential

 

 

Consumer Potential & Attitudes

 

 

Relative Return on Investment by Market Area : 1-14 years

 

 

Relative Return on Investment by Product Category

 

 

Relative Return on Investment by market for Product Groups

 

 

Opinions of the trade and retail experts on introducing new brands

 

 

 

 

SECTION 3

 

MARKET RESEARCH

 

   

This section consists of about 2220 pages plus the Excel spreadsheets. Access tables & online links.
See below for full details.

 

 

Biva Mobler

 

 

Markets - Denmark

 

 

MARKET RESEARCH COVERAGE

 

 

Markets & Products

 

 

Product Sectors

 

 

Survey Data:

 

 

   Consumer Surveys 

 

 

   Distribution Channel Surveys 

 

 

   Decision Makers Surveys 

 

 

   Retail Industry Performance 

 

 

      Products

 

 

      Operations

 

 

      Buyers & Consumers

 

 

      Trading Area

 

 

      Retail Competitors

 

 

Geographic Coverage

 

 

Financial data 

 

 

   Financial Data Scenarios 

 

 

   Financial Margins & Ratios Data Scenarios 

 

 

 

 

 

Market Research - Denmark

 

 

 

 

 

Report Contents - Denmark

 

 

Core Market Research Database - Denmark

 

 

 

 

 

Sections:

 

 

i

 Preface 

ii

 Chapters 

iii

 Databases    

iv

 Financials    

v

 Retail Industry    

vi

 Markets    

vii

 Products    

viii

 Grids    

ix

 Reference 

x

 Contents 

xi

 Legend 

xii

 Cities 

xiii

 Countries 

 

 

 

 

Chapters

 

 

1

 ADMINISTRATION 

 

2

 ADVERTISING 

 

3

 BUYERS – COMMERCIAL OPERATIONS 

 

4

 BUYERS – COMPETITORS 

 

5

 BUYERS – MAJOR CITY 

 

6

 BUYERS – PRODUCTS 

 

7

 BUYERS – TRADE CELL 

 

8

 COMPETITIVE INDUSTRY ANALYSIS 

 

9

 COMPETITOR ANALYSIS 

 

10

 COUNTRY FOCUS 

 

11

 DISTRIBUTION 

 

12

 FINANCIAL - BUSINESS DECISION SCENARIOS 

 

13

 FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS 

 

14

 FINANCIAL - CASHFLOW OPTION SCENARIOS 

 

15

 FINANCIAL - COST STRUCTURE SCENARIOS 

 

16

 FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET 

 

17

 FINANCIAL - HISTORIC MARKETING COSTS & MARGINS 

 

18

 FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS 

 

19

 FINANCIAL - MARKET CLIMATE SCENARIOS 

 

20

 FINANCIAL – MARKETING COSTS 

 

21

 FINANCIAL - MARKETING EXPENDITURE SCENARIOS 

 

22

 FINANCIAL – MARKETING MARGINS 

 

23

 FINANCIAL - STRATEGIC OPTIONS SCENARIOS 

 

24

 FINANCIAL - SURVIVAL SCENARIOS 

 

25

 FINANCIAL - TACTICAL OPTIONS SCENARIOS 

 

26

 GEOGRAPHIC DATA 

 

27

 INDUSTRY - NORMS 

 

28

 MAJOR CITY MARKET ANALYSIS 

 

29

 MARKET CAPITAL ACCESS SCENARIOS 

 

30

 MARKET CASHFLOW SCENARIOS 

 

31

 MARKET ECONOMIC CLIMATE SCENARIOS 

 

32

 MARKET INVESTMENT + COSTS SCENARIOS 

 

33

 MARKET MARKETING EXPENDITURE SCENARIOS 

 

34

 MARKET RISK SCENARIOS 

 

35

 MARKET STRATEGIC OPTION SCENARIOS 

 

36

 MARKET SURVIVAL OPTION SCENARIOS 

 

37

 MARKET TACTICAL OPTION SCENARIOS 

 

38

 MARKETING EXPENDITURE -v- MARKET SHARE 

 

39

 MARKETING STRATEGY DEVELOPMENT 

 

40

 MARKETS 

 

41

 OPERATIONAL ANALYSIS 

 

42

 OVERSEAS DEVELOPMENT 

 

43

 PERSONNEL MANAGEMENT 

 

44

 PHYSICAL DISTRIBUTION + CUSTOMER HANDLING 

 

45

 PRICING 

 

46

 PROCESS + ORDER HANDLING 

 

47

 PRODUCT ANALYSIS 

 

48

 PRODUCT DEVELOPMENT 

 

49

 PRODUCT MARKETING FACTORS 

 

50

 PRODUCT MIX 

 

51

 PRODUCT SUMMARY 

 

52

 PROFIT RISK SCENARIOS 

 

53

 PROMOTIONAL MIX 

 

54

 SALESFORCE DECISIONS 

 

55

 SALES PROMOTION 

 

56

 SURVEYS 

 

57

 TARGETS - PRODUCT + MARKET 

 

58

 TECHNOLOGY 

 

59

 TRADE CELL ANALYSIS 

 

60

 URBAN COMPETITION 

 

61

 TOWNS - FINANCIAL 

 

62

 TOWNS - INDUSTRY 

 

63

 TOWNS - MARKET 

 

 

 

 

SECTION 4

BUSINESS PLANNING

 

 

Biva Mobler

 

 

BUSINESS PLANNING

 

 

Checklist

 

 

Checklist implementation 

 

 

Advancing your Project

 

 

Cashflow 

 

 

The Business Plan Programme  Description: C:\WriteToCD_Womans_Fashion_Indonesia\BASE_FOLDERS\images\access6.gif

 

 

Installing the Business Plan Programme

 

 

 

 

Biva Mobler Analysis

 

 

 

Methodology 

 

 

Presentation

 

 

After-Sales Service & Client Support

 

 

Real Time Support

 

 

Resource Webs -v- Dedicated sites

 

 

Product Levels

 

 

Data Product levels

 

 

Getting Started with the Core Database

 

 

Using the data

 

 

Toolkit

 

 

 

MARKET RESEARCH

MARKETS SERVED BY BIVA MOBLER

This section provides readers with commercial intelligence on the markets in Denmark, and the Cities and Towns in the country. This section gives both a narrative description (about 2215 pages) of the various matters covered as well as provides readers with the ability to directly use the Chapters (via Microsoft Word or compatible word processors) to produce their own reports and documentation.  Experienced users will be able to use the spreadsheet and databases to generate highly detailed narrative reports, charts and graphics - as well as sophisticated business and commercial forecasts and models. The databases are provided in both Excel spreadsheets (about 3660 spreadsheets) and an Access database tables (about 3810 tables). Explanatory notes are provided as word processor documents or in PDF formats.

 

The narrative is necessarily illustrative in its terminology and seeks to provide a basic degree of business logic and theory which indicates the rational applied in the forecasting and modelling methodology.

 

The databases provided are specifically designed to provide users with a uniform and consistent numeric measure of both (normally) quantifiable values as well as conceptual factors which are (usually) only capable of qualification. Experienced users will know how to apply forecasting and modelling software to the numeric data provided to generate highly detailed and discrete business planning models. The databases provided in this report can be used directly with databases on other product, markets and industries in other countries. The databases are specifically designed to be trans-national, currency neutral, inflation and purchasing parity adjusted, product parity and product equivalent adjusted, opportunity cost adjusted, and numerically compatible; they all can be linked or merged programmatically in business planning models to provide multi-national and multi-level analysis.

Before using the data provided please read the Database Introduction as well as the Notes and Definitions links found in each Chapter. There are subtle statistical nuances to some of the spreadsheets and databases which will help the user to fine-tune their models and forecasts to obtain maximum effect and greater accuracy. The database flow chart and database description should be consulted when applying statistical and modelling software.

 

CITIES & TOWNS COVERED IN DENMARK

 

Chapters - Biva Mobler Retailer Analysis

The Market Research section of this Retailer Analysis contains the following information:-

Chapters

Pages

Volumes

Diagrams, Maps

& Illustrations

Spreadsheets

 Databases

63

c. 1915

2 DVDs

c. 250

c. 2660

c. 2710

Contents depends on the number of significant Towns and Cities covered in Denmark.

BIVA MOBLER  PRODUCTS & MARKETS COVERED

This database is dynamic, it continually scans the Products and Markets supplied by Biva Mobler, and then produces the necessary databases for this report. The core databases scanned include the following:-

MARKET RESEARCH SPREADSHEET SECTIONS

 

MARKET RESEARCH CHAPTERS

 

 

MARKET RESEARCH DATABASE

   Access Database tables

MARKET RESEARCH DATABASE SPREADSHEETS


  Excel Spreadsheets

Country Spreadsheets for Denmark:

 

Spreadsheets for Denmark:

 

Market

Market

Forecast

Financial

Forecast

Financial

Margins

Historic

Financial

Historic

Costs

Industry

Norms

Country Data - Denmark

Market

Forecast

Forecast

Forecast

Historic

Historic

Norms

Data for each significant City & Towns in Denmark

Market

Forecast

Forecast

Forecast

Historic

Historic

Norms

 

 

Scenarios Spreadsheets for Denmark:

 

MARKET RESEARCH FINANCIAL SPREADSHEETS & DATABASES

 

Main market forecasts: Denmark

F0M

MEDIAN  FORECAST : Financials

G0M

MEDIAN  FORECAST : Margins & Ratios

F0B

BEST  FORECAST : Financials

G0B

BEST  FORECAST : Margins & Ratios

F0W

WORST  FORECAST : Financials

G0W

WORST  FORECAST : Margins & Ratios

 

Financial Spreadsheets for Denmark:

 

Financial

Forecast

Financial

Margins

Historic

Financial

Historic

Costs

Country Data - Denmark

Forecast

Forecast

Historic

Historic

Data for each significant City & Town in Denmark

Forecast

Forecast

Historic

Historic

 

Financial Scenarios Spreadsheets for Denmark:

This database provides the following Financial Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the financial situation in a particular industry and in respect of the Retail Industries covered. Clearly this data can also be applied to companies within the industry and to their own balance sheets and those of their competitors in the market. Please read the notes in the Financial Definitions page.

 

RETAIL INDUSTRY SPREADSHEETS & DATABASES

DENMARK

TIC

INDUSTRY NORMS

JPL

INDUSTRY NORMS – Product Launch

J0M

INDUSTRY NORMS – Median Forecast

J0B

INDUSTRY NORMS – Best Forecast

J0W

INDUSTRY NORMS – Worst Forecast

 

Retail Industry Spreadsheets for Denmark:

 

Denmark

Historic Costs

Denmark

Industry Norms

Country Data - Denmark

Historic

Norms

Data for each significant City & Town in Denmark

Historic

Norms

 

Country Industry Spreadsheets for Denmark:

This database provides the following Industry Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the industry norms in the base Country. Clearly this data can also be applied to companies within the Retail Industry and to their own operational norms and those of their competitors. Please read the notes in the Industry Definitions page.

 

RETAIL MARKET SPREADSHEETS & DATABASES

DENMARK

M0M

MEDIAN  FORECAST Scenario Market Forecast

Q0M

MEDIAN  FORECAST Scenario Product Share Forecast

M0B

BEST  FORECAST Scenario Market Forecast

Q0B

BEST  FORECAST Scenario Product Share Forecast

M0W

WORST  FORECAST Scenario Market Forecast

Q0W

WORST  FORECAST Scenario Product Share Forecast

Market Spreadsheets for Denmark:

 

Denmark

Market

Denmark

Market Forecast

Country Data - Denmark

Market

Forecast

Data for each significant City & Town in Denmark

Market

Forecast

 

Market Scenarios Spreadsheets for Denmark:

This database provides the following Market Scenarios (for the Country) which analyze the effects of various corporate, financial and marketing strategies on the evolution of product penetration in the Biva Mobler market and in respect of potential markets. Clearly this data can also be applied to companies within the industry and to their own product offerings in markets and those of their competitors.  Please read the notes in the Market Definitions page.

 

Omniscience is a DataGroup brand. Published by The DataGroup Stiftung, Vaduz, Liechtenstein. Copyright © by DataGroup Stiftung.  All rights reserved. No part of the contents of this document may be reproduced for third party distribution or transmitted to third parties in any form or by any means without the written permission of the publisher. DataGroup publications are available worldwide only through authorized distributors.

All trademarks are recognized and are used as only an identifier and as Fair Comment as allowed in United States copyright law and the decisions of the European Court.   Microsoft, Word, Excel, Access, Windows, and associated logos and identifiers are trademarks of Microsoft Corporation. The copyright and trademarks of the U.S. Government Printing Office, Bureau of the Census, U.S. Department of Commerce, U.S. Office of Management and Budget, U.S. General Accounting Office, National Technical Information Service and other U.S. Government Departments and Agencies are recognized. The copyright and trademarks of all publishers and producers of ancillary documentation and software are recognized.

© DataGroup .

 

 

ORDER

To order this report contact the distributor below.
They will invoice your company.

 

 

Biva Mobler 

 

Denmark

 

Retailer Analysis

 

EAN: 7699899619375        Supplied Online, plus copy on DVD or Hard Disk Drive


Cost: £5850.     Includes: 12 months After-Sales Service, Shipping & Insurance


DISPATCH: Retailer Analysis Reports are usually dispatched within 5 days.   REPORT CONTENTS: Report contents will vary depending on the edition.

GUARANTEE: Physical products may be returned within 7 days for a full credit and must be in a re-saleable condition.

 

 

This order will be processed by your distributor:-