dm

CONTENTS

dm - Bosnia and Herzegovina

Omniscience’s Retailer Analysis market research reports were originally introduced in 1977 and since then these reports have developed into full scale databases which support a very wide range of corporate and market planning applications. Because of the diverse needs of our clients we supply these reports and databases as both formatted documents as well as a complete database. This gives users absolute flexibility in how the information is used, formatted and manipulated.

This site shows the contents, data classes and data sets found in The Retailer Analysis Report on dm. This example identifies all the main data classes, however it represents the minimum database configuration. Individual databases on dm will contain supplemental data. Editions are updated at least monthly. The current edition comprises of 2859 web pages, 3069 spreadsheets, 2623 database tables, 316 diagrams & maps. Contents change for each edition.

Structure of this report

SECTION 1.

1. The Retailer Current Analysis for  dm


Products Revenues for dm

a.  Analysis of the 15 critical Product Groups which represent the most important Product Groups or Product Lines for dm in Revenue terms.
 

Trading Area of dm

b. Analysis of the 15 most important Trading Areas for dm operations in Bosnia and Herzegovina.

Bosnia and Herzegovina
Federacija Bosna i Hercegovina
Republika Srpska
Banja Luka
Tuzlanski
Sarajevo
Zenicko-Dobojski
Unsko-Sanski
Srednjobosanski
Hercegovacko-neretvanski
Doboj
Bijeljina
Vlasenica
Sarajevo-Romanija
Bosanski Šamac

Retail Competitors of dm

c. Analysis of the 15 most important Competitors. The algorithm ranks Competitors according to those which represent the most significant threat to dm, when filtered for the following criteria:-

 1. Chief Overall Market Competitor
 2. Main National Market Competitor
 3. Main Regional / Local Market Competitor
 4. Main Trading Area Market Competitor
 5. Main National Product Superiority Competitor
 6. Main Trading Area Product Superiority Competitor
 7. Main National Price Competition Competitor
 8. Main Trade Area Price Competition Competitor
 9. Main National Financial Strength Competitor
10. Main Trading Area Financial Strength Competitor
11. Main National Customer Satisfaction Competitor
12. Main Trading Area Customer Satisfaction Competitor
13. Main National Marketing Aggression Competitor
14. Main Trading Area Marketing Aggression Competitor
15. Main New Product Development Competitor

In the report the Retail Competitors of dm are identified as individual companies. Competitors change on an annual or seasonal basis and thus the final list is produced dynamically when the database is output.


Retailer Operations of dm

d. Analysis of the 15 most important Retailer Operations of dm. The algorithm ranks the Retail Operations which represent the most significant for the Target Retailer:-

 1. Brand Management
 2. Product Management
 3. Marketing & Selling Activity
 4. Store Presentation & Merchandising
 5. Product Offering Specifications & Characteristics
 6. Product Quality Control
 7. Design Research & Development
 8. Customer Handling
 9. Product Sourcing & Control
10. Financial Controls
11. Staff Training / Control & Relations
12. Product Throughput Capacity & Control
13. Supply System Control & Development
14. Distribution Control
15. Product Handling Systems & IT


Retailer Buyers & Consumers

e. Analysis of the 15 most important Customer / Buyer Profiles. The algorithm ranks the Customer Profiles which represent the most significant for dm:-

 1. Wholesalers
 2. Trade Buyers
 3. Retailers
 4. Consumers
 5. Consumers Age: <19
 6. Consumers Age: 19-24
 7. Consumers Age: 25-34
 8. Consumers Age: 35-44
 9. Consumers Age: 55-54
10. Consumers Age: 55-64
11. Consumers Age: 65+
12. Consumers Social Group: AB
13. Consumers Social Group: C1
14. Consumers Social Group: C2
15. Consumers Social Group: DE

 

Analysis of Internal & External Issues for dm

f. Analysis of the internal and external issues which affect dm.

The Analysis of the Target Retailer consists of about 23 Parts or chapters with over 3600 research issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Retail Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

SECTION 2. 

2. The Competitive Environment for dm


Products
a. Analysis of the 15 most important Product Groups in Revenue Terms

Trading Area
b. Analysis of the 15 most important Trading Areas in the country

Retail Competitors
c. Analysis of the 15 most important Competitors in the country

Retailer Operations
d. Analysis of the 15 most important Retail Operations of the Target Retailer

Buyers & Consumers
e. Analysis of the 15 most important Customer / Buyer Profiles for the Target Retailer

The Competitive Environment is analysed in Product, Market, Competitive, Operational, and Consumer terms. The Competitive Environment for dm consists of some 170 issues which have been investigated through Surveys of the Staff of the Target Retailer, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Retail Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

SECTION 3.

3. Market Research

The market research is Country specific, and provides data on all the Cities and Towns in the home country ofdm.

The report provides historic, current and forecast Market data, Financial data for the retailers, Retail Industry data for the trade, Survey data, and a large body of market research for each of the Cities and major towns.


World Market Research data (on potential overseas expansion opportunities for dm) is available as part of the After-Sales Service.

SECTION 4.

4. Business Planning

SECTION 1

ANALYSIS OF DM

This section consists of 23 Parts, about 230 pages, plus over 3600 research issues covered in the Excel spreadsheets and online links.

Part A

Base data on dm

Part B

Financial Data for dm

Part C

Product Offering of dm  

Main Product Lines

In-House Brands

Third Party Brands

Ancillary and Add-Value Products & Services

Part D

Retail Locations

Neighbourhood Analysis 

Site Analytics 

Footfall 

Conversion Rates 

Part E

Advertising, Marketing, & Events

Survey of Advertising Services used 

Consumer Evaluation of Advertisement 

Focus Panels 

Consumer Opinion of Advertising Effectiveness 

Advertisement Evaluation Survey 

General Customer Surveys - Advertising Perceptions 

Consumer Marketing Test 

Effectiveness of marketing initiatives 

Corporate Marketing Evaluation 

Part F

Store Experience 

Exterior Store Presentation 

Interior Store Presentation 

Ambience & Layout 

POS & Displays 

Lighting 

Store Facilities 

Store Image 

Conversion Rates 

Overall Store Evaluation 

Store Personality Survey 

Part G

In-store Customer Purchasing Behaviours

In-store and Impulse-buying Decisions

Purchasing Behaviours 

Consumer Store Behaviours 

In-store Consumer Decision Making 

Consumer Surveys

In-Store Purchase Process and Evaluation Survey 

Shopper Involvement Study 

Store Entry Surveys 

Store Audit 

Supplementary research 

Part H

Customer Handling

First Impressions Customer Survey 

Queue & Waiting handling 

Interface & Dialogue 

Staff Response & Attitude to Customers 

Information Provided to Customers 

Proficiency 

Staff Interaction with Customers 

Customer Complaint Handling 

Product Returns & Refund Policy 

Part I

Selling Strategies

Stores 

Online Selling 

Web Presence 

Website Design 

Website Information Quality 

Website Customer Evaluation 

Website Feedback 

Web Demographics 

Internet Shopper 

Online Purchases 

Multi-channel Retail Distribution 

Stand-off Online Sites 

Events & Promotions 

Loyalty Schemes 

Social Media

Part J

Pricing & Price Points at dm

Pricing Study 

Pricing Strategies

Strategies 

Price Discounting 

Impact of Unsustainable Pricing

Stagnant Prices 

Inflation

Profit Margins

Profitability

Customers Base 

Differential Value 

Future Strategies

Future Pricing Strategies 

Preparation for Future Price Changes

Part K

Performance Analysis of dm

Store Managers Survey 

Customer Satisfaction Survey 

Inventory Control at dm

Inventory Balancing Act 

Operational Performance Analysis 

Retail Performance Intelligence 

Business Performance Comparisons 

Shopper Numbers and Quality 

Optimised Store Performance 

Site Potential & Floor Mapping

Comparative Site Performances

Physical Operations at individual sites

Technology Usage 

Technology Spending & Customer Service

E-Commerce and Cross-channel Sales

Development of Cross-channel Sales 

Showrooming 

Part L

Strategies 

Expertise and Specialisation

Data Mining

Retail Store Evolution

Bespoke Service

Collaboration

Uniqueness

Market Leadership 

Part M

Part N

SECTION 2

COMPETITIVE ENVIRONMENT FOR DM

This section consists of about 120 pages plus the Excel spreadsheets & online links.

dm

Competitive Environment

Monthly Consumer Spending forecast for 2013-2018

Market Opportunity

Analysis of the development of the retail trade and its life cycle

Added Value and Transaction Costs across the Supply Chain

Retailers per 10,000 inhabitants

Store Revenue per Square Meter per annum (US$)

Average Revenue per Store per annum (‘000)

Average Store Sales Area (Square Meters)

Existing Distribution Channels

New Distribution developments

Online Shopping – Purchases per month

Distribution Policies & Strategies

Retail Trade Life Cycle and Developments

   Future Prospects and Development of the Retail Trade    

City and Town analysis for Bosnia and Herzegovina    

Wholesaler, Trade Buyer, Retailer and Store Performance Surveys 

   Products 

   Operations 

   Buyers & Consumers 

   Trading Area 

   Competitors 

Distribution Channel Surveys    

Decision Makers Surveys    

Retail Industry Performance    

Retail Market Value by Product Sectors in Bosnia and Herzegovina   

 City / Town Market Value 

Consumer Attitudes

   Products 

   Operations 

   Buyers & Consumers 

   Trading Area 

   Competitors 

Consumer Surveys    

Retail Industry Performance    

Competitive Factors

Retail Brands

Brands Price Differentials

Product Price Differentials

Product Value Positioning

Product Pricing

Product Quality

Product Specifications

Product Target Audiences

Product Volumes

Product Utility

Product Maintenance

Product Merchandising

Product Advertising

Brand Positioning Tactics & Strategy

Current Tactical Brand Model

Strategic Brand Objectives

Functional Positioning - Symbolic Positioning - Experiential Positioning

Customer Value Propositioning

Value Concept & Positioning

Brand Differentiation Propositions

Key Selling Messages

Communications Tactics

Advertising Tactics

Media & PR Tactics

Web & Online Tactics

Point of Sale Tactics

Merchandising

Product Display

Market Entry Management Factors

Distribution

Retail Level

Brand Competition

Value

Location

Supply Chain

Nature of Competition

Supplier Price Differentials

Retailer Reaction

Supplier Reaction

Conclusion

Distributors – Market Entry choices

Retail Presence – Market Entry choices

Distribution Channel: Advantages – Disadvantages

Market Entry options for Domestic Brands

Market Entry options for Established or Global Brands

Market Entry Features

Start-up Costs

Start-up Costs, Initial Investment and Product Launch Balance sheet

Inventory Costs

Brand Store Start-up Costs

Independent Store Start-up Costs

Brand In-Store Start-up Costs

Distributor / Exclusive Wholesaler Sign-up Costs

Start Times Weeks: Brand Store

Start Times Weeks: Independent Store

Start Times Weeks: Distributor / Exclusive Wholesaler

Economies of Scale with multiple Stores

Cash Flow, Profit & Loss, Balance Sheet, Project Financial Analysis

12 Months Cash Flow Analysis

First 12 months and First 3 years Profit & loss Account

1-7 Years Balance Sheet

10 Years Project Financial Analysis

SWOT Analysis

SWOT analysis by type of Market Entry

Market Entry via Company Owned Retail Stores

Market Entry via Domestic Retail Joint Venture

Market Entry via National Franchise Licensee

Market Entry via Intensive Individual Franchising

Market Entry via Exclusive National Distributor

Market Entry via Intensive National Distribution / Wholesaling

Competitive Analysis

Retail Brands

Market Penetration Prospects

Advancing into the target markets

Brand Concept

Brand Equity

Customer Based Brand Equity

Brand Knowledge

Substantial Brand Knowledge & Awareness – All Brands

Brand Equity Model

Substantial Brand Loyalty – All Brands

Substantial Brand Quality –v Price Perceptions – All Brands

Brand Knowledge Components

Brand Resonance Components

Brand Resonance

Qualitative Brand Research

Qualitative Brand Identifiers

Marketing communication applied to branded products

The Brand Image in the marketing communication process

The Store Image in the marketing communication process

Consumer confidence and consumer markets

Consumer Confidence Index

Consumer Confidence

Consumer Attitudes and Perceptions which impact Brands

% Usage & Purpose of purchases

Celebrity endorsement

Relative Ranking Criteria and Consumer Habits for Product Purchases

Brand Selection

Price over Brand Loyalty amongst Buyers

Purchase Drivers for Buyers

Domestic Brands -v- Foreign Brands

What do consumers want in a branded product?

What can National brands do to counter the established Global brands?

How can National brands do better than the Global brands?

Novel marketing methods to distinguish oneself from the competition

Unique Brand Offerings

New and Untapped Market Demand

Niche Markets

Brand Superiority

Building Heritage Brands

Brand Resonance

Brand Persistence

Brand Development Opportunities

Retail Industry Checklist

Product Design and Merchandising

Performance Indicators

Application of Design – Performance Factors

Retail Industry Performance Indicators

Performance Indicators for brand selection, development, and distribution

Performance Indicators for merchandising strategies

Market Strategy Insight

Market Entry Possibilities and Criteria

Market Entry Difficulties

Market Potential

Financial Potential

Consumer Potential & Attitudes

Relative Return on Investment by Market Area : 1-14 years

Relative Return on Investment by Product Category

Relative Return on Investment by market for Product Groups

Opinions of the trade and retail experts on introducing new brands

SECTION 3

MARKET RESEARCH

This section consists of about 2220 pages plus the Excel spreadsheets. Access tables & online links.
See below for full details.

dm

Markets - Bosnia and Herzegovina

MARKET RESEARCH COVERAGE

Markets & Products

Product Sectors

Survey Data:

   Consumer Surveys 

   Distribution Channel Surveys 

   Decision Makers Surveys 

   Retail Industry Performance 

      Products

      Operations

      Buyers & Consumers

      Trading Area

      Retail Competitors

Geographic Coverage

Financial data 

   Financial Data Scenarios 

   Financial Margins & Ratios Data Scenarios 

Market Research - Bosnia and Herzegovina

Report Contents - Bosnia and Herzegovina

Core Market Research Database - Bosnia and Herzegovina

Sections:

Chapters

1

 ADMINISTRATION 

2

 ADVERTISING 

3

 BUYERS – COMMERCIAL OPERATIONS 

4

 BUYERS – COMPETITORS 

5

 BUYERS – MAJOR CITY 

6

 BUYERS – PRODUCTS 

7

 BUYERS – TRADE CELL 

8

 COMPETITIVE INDUSTRY ANALYSIS 

9

 COMPETITOR ANALYSIS 

10

 COUNTRY FOCUS 

11

 DISTRIBUTION 

12

 FINANCIAL - BUSINESS DECISION SCENARIOS 

13

 FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS 

14

 FINANCIAL - CASHFLOW OPTION SCENARIOS 

15

 FINANCIAL - COST STRUCTURE SCENARIOS 

16

 FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET 

17

 FINANCIAL - HISTORIC MARKETING COSTS & MARGINS 

18

 FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS 

19

 FINANCIAL - MARKET CLIMATE SCENARIOS 

20

 FINANCIAL – MARKETING COSTS 

21

 FINANCIAL - MARKETING EXPENDITURE SCENARIOS 

22

 FINANCIAL – MARKETING MARGINS 

23

 FINANCIAL - STRATEGIC OPTIONS SCENARIOS 

24

 FINANCIAL - SURVIVAL SCENARIOS 

25

 FINANCIAL - TACTICAL OPTIONS SCENARIOS 

26

 GEOGRAPHIC DATA 

27

 INDUSTRY - NORMS 

28

 MAJOR CITY MARKET ANALYSIS 

29

 MARKET CAPITAL ACCESS SCENARIOS 

30

 MARKET CASHFLOW SCENARIOS 

31

 MARKET ECONOMIC CLIMATE SCENARIOS 

32

 MARKET INVESTMENT + COSTS SCENARIOS 

33

 MARKET MARKETING EXPENDITURE SCENARIOS 

34

 MARKET RISK SCENARIOS 

35

 MARKET STRATEGIC OPTION SCENARIOS 

36

 MARKET SURVIVAL OPTION SCENARIOS 

37

 MARKET TACTICAL OPTION SCENARIOS 

38

 MARKETING EXPENDITURE -v- MARKET SHARE 

39

 MARKETING STRATEGY DEVELOPMENT 

40

 MARKETS 

41

 OPERATIONAL ANALYSIS 

42

 OVERSEAS DEVELOPMENT 

43

 PERSONNEL MANAGEMENT 

44

 PHYSICAL DISTRIBUTION + CUSTOMER HANDLING 

45

 PRICING 

46

 PROCESS + ORDER HANDLING 

47

 PRODUCT ANALYSIS 

48

 PRODUCT DEVELOPMENT 

49

 PRODUCT MARKETING FACTORS 

50

 PRODUCT MIX 

51

 PRODUCT SUMMARY 

52

 PROFIT RISK SCENARIOS 

53

 PROMOTIONAL MIX 

54

 SALESFORCE DECISIONS 

55

 SALES PROMOTION 

56

 SURVEYS 

57

 TARGETS - PRODUCT + MARKET 

58

 TECHNOLOGY 

59

 TRADE CELL ANALYSIS 

60

 URBAN COMPETITION 

61

 TOWNS - FINANCIAL 

62

 TOWNS - INDUSTRY 

63

 TOWNS - MARKET 

SECTION 4

BUSINESS PLANNING

dm

BUSINESS PLANNING

Checklist

Checklist implementation 

Advancing your Project

Cashflow 

The Business Plan Programme 

Installing the Business Plan Programme

dm Analysis

Methodology 

Presentation

After-Sales Service & Client Support

Real Time Support

Resource Webs -v- Dedicated sites

Product Levels

Data Product levels

Getting Started with the Core Database

Using the data

Toolkit

MARKETS SERVED BY DM

This section provides readers with commercial intelligence on the markets in Bosnia and Herzegovina, and the Cities and Towns in the country. This section gives both a narrative description (about 2215 pages) of the various matters covered as well as provides readers with the ability to directly use the Chapters (via Microsoft Word or compatible word processors) to produce their own reports and documentation.  Experienced users will be able to use the spreadsheet and databases to generate highly detailed narrative reports, charts and graphics - as well as sophisticated business and commercial forecasts and models. The databases are provided in both Excel spreadsheets (about 3660 spreadsheets) and an Access database tables (about 3810 tables). Explanatory notes are provided as word processor documents or in PDF formats.

The narrative is necessarily illustrative in its terminology and seeks to provide a basic degree of business logic and theory which indicates the rational applied in the forecasting and modelling methodology.

The databases provided are specifically designed to provide users with a uniform and consistent numeric measure of both (normally) quantifiable values as well as conceptual factors which are (usually) only capable of qualification. Experienced users will know how to apply forecasting and modelling software to the numeric data provided to generate highly detailed and discrete business planning models. The databases provided in this report can be used directly with databases on other product, markets and industries in other countries. The databases are specifically designed to be trans-national, currency neutral, inflation and purchasing parity adjusted, product parity and product equivalent adjusted, opportunity cost adjusted, and numerically compatible; they all can be linked or merged programmatically in business planning models to provide multi-national and multi-level analysis.

Before using the data provided please read the Database Introduction as well as the Notes and Definitions links found in each Chapter. There are subtle statistical nuances to some of the spreadsheets and databases which will help the user to fine-tune their models and forecasts to obtain maximum effect and greater accuracy. The database flow chart and database description should be consulted when applying statistical and modelling software.