4.  PRODUCT MARKETING COSTS & MARGINS
given as a percentage of  Sales
by Country by Year
Medium Term Forecast
Current Year to 2018
Long Term Forecast
2018 to 2028

 

PROFIT RATIOS FORECAST:

Return on Capital

Return on Assets

Return on Shareholders' Funds

Pre-tax Profit Margins

Operating Profit Margin

Trading Profit Margin

Return on Investment

Profit per Employee

MARKETING OPERATIONAL RATIOS FORECAST:

Sales as a Ratio of Fixed Assets

Stock Turnover (Sales as a Ratio of Stocks)

Credit Period - Days

Sales per Employee

Remunerations / Sales

Distribution Costs as a % of Sales

Warehousing Costs as a % of Sales

Physical Costs as a % of Sales

Fixed as a Ratio of Variable Distribution Costs

Fixed as a Ratio of Variable Warehousing Costs

Fixed as a Ratio of Variable Physical Costs

Fixed as a Ratio of Variable Distribution & Handling Costs

Product Returns & Rejections Costs as a % of Sales

Product Installation & Associated Costs as a % of Sales

Product Breakdown & Associated Costs as a % of Sales

Product Systems & Associated Costs as a % of Sales

Product Service & Associated Costs as a % of Sales

Customer Complaint & Associated Costs as a % of Sales

Total Customer Compensation Costs as a % of Sales

Total Variable Marketing Costs as a % of Sales

Total Fixed Marketing Costs as a % of Sales

Fixed Marketing Costs Ratio of Variable Marketing Costs

Variable Sales Personnel Costs as a Ratio of Marketing Costs

Variable Distribution/Handling Costs Ratio of Marketing Costs

Variable Advertising Costs as a Ratio of Marketing Costs

Variable After-Sales Costs as a Ratio of Marketing Costs

Sales Personnel Variable Costs as a Ratio of Sales

Sales Personnel Variable Costs as a Ratio of Debtors

Sales Personnel Variable Costs Ratio of Un-Recoverable Debts

MARKETING FACTORS FORECAST:

Marketing Costs as a % of Sales

Total Sales Costs as a % of Sales

Total Distribution & Handling Costs as a % of Sales

Total Advertising Costs as a % of Sales

Total After-Sales Costs as a % of Sales

Exports as a % of Sales

 

SALES COSTS FORECAST:

SALES PERSONNEL VARIABLE & COMMISSION COSTS

SALES EXPENSES AND COSTS

SALES MATERIALS COSTS

TOTAL SALES COSTS

 

DISTRIBUTION + HANDLING COSTS FORECAST:

DISTRIBUTION FIXED COSTS

DISTRIBUTION VARIABLE COSTS

WAREHOUSING FIXED COSTS

WAREHOUSING VARIABLE COSTS

PHYSICAL HANDLING FIXED COSTS

PHYSICAL HANDLING VARIABLE COSTS

PHYSICAL PROCESS FIXED COSTS

PHYSICAL PROCESS VARIABLE COSTS

TOTAL DISTRIBUTION & HANDLING COSTS

 

ADVERTISING COSTS FORECAST:

MAILING & CORRESPONDENCE COSTS

MEDIA ADVERTISING COSTS

ADVERTISING MATERIALS & PRINT COSTS

POS & DISPLAY COSTS

EXHIBITION & EVENTS COSTS

TOTAL ADVERTISING COSTS

 

AFTER-SALES COSTS FORECAST:

PRODUCT RETURNS & REJECTION COSTS

PRODUCT INSTALLATION & RE-INSTALLATION

PRODUCT BREAKDOWN & POST INSTALLATION

PRODUCT SYSTEMS & CONFIGURATION COSTS

PRODUCT SERVICE & MAINTENANCE COSTS

CUSTOMER PROBLEM SOLVING & COMPLAINTS

TOTAL AFTER-SALES COSTS

 

TOTAL MARKETING COSTS FORECAST:

TOTAL MARKETING COSTS