NATIONAL END USERS SURVEYS

Current purchasing criteria ~ Perceptions of currently imported brands ~ Willingness to purchase foreign brands ~ Reaction to advertising & sales promotion ~ Reaction to POS & merchandising ~ Satisfaction with product quality ~ Satisfaction with product design ~ Satisfaction with product availability ~ Satisfaction with existing products & services ~ Satisfaction with existing retail level~ Satisfaction with retail product levels ~ Satisfaction with existing methods of supply ~ Satisfaction with product packaging ~ Satisfaction with product packaging design ~ Attitudes towards discount / own-brand products ~ Product awareness ~ The quality -v- price question ~ The availability -v- price question ~ Price sensitivity ~ Future trends in purchasing criteria.

NATIONAL SERVICE NETWORKS + DISTRIBUTION SURVEYS

National service networks + distribution surveys - introduction ~ End User: current purchasing criteria ~ End User: source of supply ~ End User: supplier loyalty ~ End User: ordering procedures ~ End User: frequency of deliveries ~ End User: method of payment ~ End User: reactions to advertising & sales promotion ~ End User: product reject / returns rate ~ End User: product reject / spoilage rate whilst held ~ End User: product reject / return rate after purchase ~ End User: satisfaction with existing products ~ End User: satisfaction with existing suppliers & sources ~ End User: satisfaction with existing methods of supply & distribution ~ End User: satisfaction with suppliers' product levels ~ End User: satisfaction with availability of product ~ End User: satisfaction with quality & specifications of products ~ End User: satisfaction with deliveries / frequency & up-take ~ End User: satisfaction with ordering procedures ~ End User: satisfaction with terms of trading ~ End User: satisfaction with after-sales services received from suppliers ~ End User: satisfaction with availability of advertising support & POS / promotional materials ~ End User: satisfaction with technical & other assistance received ~ End User: satisfaction with technical documentation / instructions ~ Commercial: current purchasing criteria ~ Commercial: purchasing criteria - future trends ~ Commercial: the availability -v- price question ~ Commercial: the quality -v- price question ~ Commercial: attitudes towards discount / unbranded / own-brand products ~ Commercial: frequency of purchase/s ~ Commercial: buying patterns ~ Commercial: mode of ordering~ Commercial: delivery / service area ~ Commercial: sales call frequency per regular customer ( average - delivery & servicing ) ~ Commercial: mode of payment by retail~ Commercial: discounts offered to retail level~ Commercial: retail attitude towards price -v- availability ~ Commercial: frequency of deliveries to retail~ Commercial: supplier loyalty ~ Commercial: number of competitive producers represented ~ Commercial: dealers sales promotional activities (retail)~ Commercial: dealers sales promotional activities mix ~ Commercial: producers sales promotion most influencing dealers ~ Commercial: inventory financing ~ Commercial: dealers problems with products ~ Commercial: experiences of warranty / reject claims ~ Commercial: satisfaction with quality of product received ~ Commercial: satisfaction with availability of product ~ Commercial: satisfaction with producers product levels ~ Commercial: satisfaction with producers ability to fulfill orders on time ~ Commercial: satisfaction with producers delivery frequency & up-take ~ Commercial: satisfaction with producers ordering procedures & formalities ~ Commercial: satisfaction with producers terms of trading ~ Commercial: satisfaction with producers credit & other financial details ~ Commercial: satisfaction with own product levels ~ Commercial: satisfaction with existing products & product ranges ~ Commercial: satisfaction with existing suppliers & sources ~ Commercial: satisfaction with existing methods of supply & distribution ~ Commercial: satisfaction with quality & specifications of products ~ Commercial: satisfaction with after-sales services received from suppliers ~ Commercial: satisfaction with availability of advertising support & POS / promotional materials ~ Commercial: satisfaction with technical & other assistance received ~ Commercial: satisfaction with documentation / instructions ~ End User: buying patterns ~ End User: frequency of purchase/s ~ End User: attitudes towards discount / own-brand products ~ End User: the quality -v- price question ~ End User: the availability -v- price question ~ End User: purchasing criteria - future trends.

NATIONAL BUYER SURVEYS

End User: person/s initiating decision to re-order ~ End User: person/s negotiating terms with suppliers ~ End User: person/s approving / authorizing order/s ~ End User: person/s monitoring results of purchases & sales ~ Commercial: person/s initiating decision to re-order ~ Commercial: person/s initiating decision to increase amounts purchased / total inventory ~ Commercial: person/s initiating decision to introduce new products or brands ~ Commercial: person/s deciding what products / brands are to be sold ~ Commercial: person/s preparing orders / specifications for purchases ~ Commercial: person/s evaluating products & brands available ~ Commercial: person/s surveying suppliers & seeking quotations ~ Commercial: person/s negotiating terms with suppliers ~ Commercial: person/s approving / authorizing order/s ~ Commercial: person/s monitoring results of purchases & sales ~ End User: person/s surveying suppliers & seeking quotations ~ End User: person/s evaluating products & brands available ~ End User: person/s preparing orders / specifications for purchases ~ End User: person/s deciding what products / brands are to be sold ~ End User: person/s initiating decision to introduce new products or brands ~ End User: person/s initiating decision to increase amounts purchased / total inventory.


NATIONAL INDUSTRY PERFORMANCE SURVEYS

Credibility: Company Level ~ Customer Confidence at Company Level ~ Customer Confidence at Outlet Level ~ Customer Confidence in Company Managers ~ Customer Confidence in Company Staff ~ Customer Confidence in Specialist Company Staff ~ Customer Confidence in Company Contracts & Documentation ~ Customer Confidence in Company Advertising ~ Reputation at Company Level ~ Reputation at Outlet Level ~ Reputation of Company Managers ~ Reputation of Company Staff ~ Reputation of Specialist Company Staff ~ Staff Efficiency: Company Level ~ Staff Efficiency: Outlet Level ~ Staff Efficiency: Company Managers ~ Staff Efficiency: Company Staff ~ Staff Efficiency: Specialist Company Staff ~ Staff Efficiency: Contracts & Documentation ~ Staff Efficiency: Problem Solving ~ Staff Performance: Company Level ~ Staff Performance: Outlet Level ~ Staff Performance: Company Managers ~ Staff Performance: Company Staff ~ Staff Performance: Specialist Company Staff ~ Staff Performance: Contracts & Documentation ~ Staff Performance: Overall Customer Handling ~ Staff Integrity: Company Level ~ Staff Integrity: Outlet Level ~ Staff Integrity: Company Managers ~ Staff Integrity: Company Staff ~ Staff Integrity: Specialist Company Staff ~ Staff Integrity: Contracts & Documentation ~ Staff Integrity: Advertising & Promotions ~ Truth & Honesty: Company Level ~ Truth & Honesty: Outlet Level ~ Truth & Honesty: Company Managers ~ Truth & Honesty: Company Staff ~ Truth & Honesty: Specialist Company Staff ~ Truth & Honesty: Contracts & Documentation ~ Truth & Honesty: Advertising & Promotions ~ Written Communications: Company Level ~ Written Communications: Outlet Level ~ Written Communications: Company Managers ~ Written Communications: Company Staff ~ Written Communications: Specialist Company Staff ~ Written Communications: Contractual ~ Written Communications: Correspondence ~ Verbal Contact: Company Level ~ Verbal Contact: Outlet Level ~ Verbal Contact: Company Managers ~ Verbal Contact: Company Staff ~ Verbal Contact: Specialist Company Staff ~ Customer Handling: Company Level ~ Customer Handling: Outlet Level ~ Customer Handling: Company Managers ~ Customer Handling: Company Staff ~ Customer Handling: Specialist Company Staff ~ Customer Complaint Handling: Company Level ~ Customer Complaint Handling: Outlet Level ~ Customer Complaint Handling: Company Managers ~ Customer Complaint Handling: Company Staff ~ Customer Complaint Handling: Specialist Company Staff ~ Customer Problem Solving: Company Level ~ Customer Problem Solving: Outlet Level ~ Customer Problem Solving: Company Managers ~ Customer Problem Solving: Company Staff ~ Customer Problem Solving: Specialist Company Staff ~ Customer Comprehension of Product: Company Level ~ Customer Comprehension of Product: Outlet Level ~ Staff Comprehension of Product: Company Managers ~ Staff Comprehension of Product: Company Staff ~ Staff Comprehension of Product: Specialist Company Staff ~ Customer Awareness of Product: Company Level ~ Customer Awareness of Product: Outlet Level ~ Staff Awareness of Product: Company Managers ~ Staff Awareness of Product: Company Staff ~ Staff Awareness of Product: Specialist Company Staff ~ Customer Confidence in Product: Company Level ~ Customer Confidence in Product: Outlet Level ~ Staff Confidence in Product: Company Managers ~ Staff Confidence in Product: Company Staff ~ Staff Confidence in Product: Specialist Company Staff ~ Customer Service: Company Level ~ Customer Service: Outlet Level ~ Customer Service: Company Managers ~ Customer Service: Company Staff ~ Customer Service: Specialist Company Staff ~ Customer Service: Contracts & Documentation ~ Initial Customer Response: Company Level ~ Initial Customer Response: Outlet Level ~ Initial Customer Response: Company Managers ~ Initial Customer Response: Company Staff ~ Initial Customer Response: Specialist Company Staff ~ Information for Customers: Company Level ~ Information for Customers: Outlet Level ~ Information for Customers: Company Managers ~ Information for Customers: Company Staff ~ Information for Customers: Specialist Company Staff ~ Promotional Activity: Company Level ~ Promotional Activity: Outlet Level ~ Advertising Posture: Company Level ~ Advertising Posture: Outlet Level ~ Contract Documentation: Company Level ~ Contract Documentation: Outlet Level ~ Credibility: Company Advertising ~ Credibility: Company Contracts & Documentation ~ Credibility: Specialist Company Staff ~ Credibility: Company Staff ~ Credibility: Company Managers ~ Credibility: Outlet Level.