CORPORATE COVERAGE:

THIS SECTION COMPARES THE COMPANY WITH THEIR MAJOR COMPETITORS WITHIN THE TRADE CELL: Overall awareness by customers ~ Overall reputation ~ Reputation of products ~ Reputation of product quality ~ Reputation of service provided ~ Reputation of customer handling ~ Rating of overall sales promotion activity ~ Rating of advertising ~ Rating of sales personnel ~ Rating of sales print ~ Rating of product availability ~ Rating of product specifications ~ Rating of on-time delivery ~ Rating of complete order delivery ~ Rating of order handling ~ Rating of ability to supply ~ Rating of marketing competence ~ Rating of marketing awareness ~ Rating of marketing technology ~ Rating of promotional documentation ~ Rating of promotional + sales decay ~ Rating of advertising competence ~ Perception of product pricing ~ Product superiority ~ Customer service ~ Prompt delivery ~ Service promptness ~ Service levels ~ Service procedures ~ Service convenience ~ Product delivery system ~ Flexibility of customer handling ~ Perceptions of terms of trading ~ Initial contact ~ Order handling staff ~ Sales staff ~ Administration staff ~ Sales management ~ Sales personnel ~ Upstream sales integration ~ Downstream promotional integration ~ Captive sales channels ~ Reliance on selling outlets ~ Utilization of other promotional effort ~ Benefits of other marketing ~ Captive customer bases ~ Warehousing & handling ~ Packing & packaging ~ Sales activity ~ Product availability ~ Customer satisfaction ~ Location of customers ~ Captiveness of the customer base ~ Customer base loyalty ~ Concentration of purchases ~ Purchase frequency ~ Order size ~ Customer servicing ~ Seasonality ~ Advertising & sales promotion ~ Marketing ~ Sales promotion ~ Salesforce ~ Advertising ~ Pricing policy ~ Economic conditions ~ Relative marketing effort ~ Reaction to competitors ~ New competitors ~ Prices at MSP ~ Price increases ~ Prices at RSP ~ Market share.