Chapters

Pages

Volumes

Diagrams, Maps

& Illustrations

Spreadsheets

& Databases

59

c. 5130

Printed volume & DVD

c. 552

c. 9890

 

Base Reference Country

This report is produced from the standpoint of the business norms and perceptions in the client’s own country and covers a large number of issues which the client must consider when planning overseas or export developments in world markets.

This report provides market, financial and industry data on each of the 205 world markets and once this data is viewed, and target countries selected, the client can proceed to a more detailed analysis of individual world markets.

Each of the following chapters address particular facets of business activity and each of these facets are important in every overseas market. Once a client has focused on a particular overseas market then a Country Report (or a Country & Cities Report) on that particular market can be obtained and this will provide the same information headings as found in the following chapters. In this way a client can compare his home industry and market situation with that of an overseas market and thereby business planning can be more realistically undertaken.

SPREADSHEETS

CHAPTERS

1

OVERSEAS DEVELOPMENT

2

ADMINISTRATION

3

ADVERTISING

4

BUYERS – COMMERCIAL OPERATIONS

5

BUYERS – COMPETITORS

6

BUYERS – MAJOR CITY

7

BUYERS – PRODUCTS

8

BUYERS – TRADE CELL

9

COMPETITIVE INDUSTRY ANALYSIS

10

COMPETITOR ANALYSIS

11

COUNTRY FOCUS

12

DISTRIBUTION

13

FINANCIAL - BUSINESS DECISION SCENARIOS

14

FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS

15

FINANCIAL - CASHFLOW OPTION SCENARIOS

16

FINANCIAL - COST STRUCTURE SCENARIOS

17

FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET

18

FINANCIAL - HISTORIC MARKETING COSTS & MARGINS

19

FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS

20

FINANCIAL - MARKET CLIMATE SCENARIOS

21

FINANCIAL – MARKETING COSTS

22

FINANCIAL - MARKETING EXPENDITURE SCENARIOS

23

FINANCIAL – MARKETING MARGINS

24

FINANCIAL - STRATEGIC OPTIONS SCENARIOS

25

FINANCIAL - SURVIVAL SCENARIOS

26

FINANCIAL - TACTICAL OPTIONS SCENARIOS

27

GEOGRAPHIC DATA

28

INDUSTRY - NORMS

29

MAJOR CITY MARKET ANALYSIS

30

MARKET CAPITAL ACCESS SCENARIOS

31

MARKET CASHFLOW SCENARIOS

32

MARKET ECONOMIC CLIMATE SCENARIOS

33

MARKET INVESTMENT + COSTS SCENARIOS

34

MARKET MARKETING EXPENDITURE SCENARIOS

35

MARKET RISK SCENARIOS

36

MARKET STRATEGIC OPTION SCENARIOS

37

MARKET SURVIVAL OPTION SCENARIOS

38

MARKET TACTICAL OPTION SCENARIOS

39

MARKETING EXPENDITURE -v- MARKET SHARE

40

MARKETING STRATEGY DEVELOPMENT

41

MARKETS

42

OPERATIONAL ANALYSIS

43

PERSONNEL MANAGEMENT

44

PHYSICAL DISTRIBUTION + CUSTOMER HANDLING

45

PRICING

46

PROCESS + ORDER HANDLING

47

PRODUCT ANALYSIS

48

PRODUCT DEVELOPMENT

49

PRODUCT MARKETING FACTORS

50

PRODUCT MIX

51

PRODUCT SUMMARY

52

PROFIT RISK SCENARIOS

53

PROMOTIONAL MIX

54

SALESFORCE DECISIONS

55

SALES PROMOTION

56

SURVEYS

57

TARGETS -  PRODUCT + MARKET

58

TECHNOLOGY

59

TRADE CELL ANALYSIS

.