TABLE OF CONTENTS

Volume 3

The Strategic Analysis of
the Target Company




2 VOLUME 3.1
2 COMPANY STRATEGIC LONG TERM PERFORMANCE
3 ~ LONG TERM STRATEGY
4 ~ LONG TERM STRATEGIC CONSIDERATIONS
7 ~ INTRODUCTION
7 ~ THE TRADE CELL
7 ~ CRITICAL FACTORS FOR PROFITABILITY
7 ~ ABBREVIATION USED
9 ~ BASE FINANCIAL + OPERATIONAL FORECAST SCENARIO
10 BASE FORECAST : MEDIAN MARKET SCENARIO to 2028
18 ~ THE MARKET ENVIRONMENT
18 ~ TOTAL PRODUCT MARKET
19 ~ GEOGRAPHIC COVERAGE
20 ~ DATABASE GEOGRAPHIC COVERAGE
21 ~ ~ 3. MARKET SERVICED BY THE COMPANY
21 ~ ~ ~ PRODUCT MARKET POTENTIAL FOR THE COMPANY
22 ~ ~ 4. CUSTOMER FACTORS FOR PRODUCTS IN THE TRADE CELL
22 ~ ~ ~ CONCENTRATIONS OF PRODUCT PURCHASES - END USERS
22 ~ PHYSICAL NUMBER OF CUSTOMERS
23 ~ ~ ~ CONCENTRATIONS OF PRODUCT PURCHASES - IMMEDIATE CUSTOMERS
23 ~ PHYSICAL NUMBER OF CUSTOMERS
24 ~ THE PRODUCT
24 ~ ~ 1. PRODUCT LIFE CYCLE + STAGES
25 ~ INDUSTRY / PRODUCT / MARKET COVERAGE
26 ~ THE GOMPERTZ ANALYSIS
27 ~ ~ ~ MARKET SHARE / PRODUCT LIFE CYCLE / PROFITABILITY
28 ~ ~ ~ QUALITY / PRODUCT LIFE CYCLE / PROFITABILITY
29 ~ ~ ~ PRODUCT RANGE / LIFE CYCLE STAGE / PROFITABILITY
30 ~ ~ ~ PRODUCT RANGE / PROFITABILITY / CAPITAL INTENSITY
31 ~ ~ ~ MARKET SHARE & CUSTOMIZED OR SPECIFIED PRODUCTS
32 ~ ~ ~ PROFITABILITY / HIGH MARKET SHARE / PRODUCT UNIQUENESS
33 ~ MARKET SEGMENTATION EXPENDITURE EFFECT FORECASTS
34 COMMERCIAL DECISION SCENARIOS : MARKET SEGMENTATION to 2028
42 ~ ~ 2. RELATIVE PRICING OF PRODUCT IN THE TRADE CELL
42 ~ INDEX OF PRICING
43 ~ PRICE CUTTING EFFECT ON FINANCIAL + OPERATIONAL FORECASTS
44 COMMERCIAL DECISION SCENARIOS  : PRICE CUTTING EFFECT to 2028
52 ~ PRICE INCREASE EFFECT ON FINANCIAL + OPERATIONAL FORECASTS
53 COMMERCIAL DECISION SCENARIOS : PRICE INCREASE EFFECT to 2028
61 ~ ~ 3. PRODUCT QUALITY
61 ~ ~ ~ VALUE SCALE FOR QUALITY
62 ~ ~ ~ RELATIVE PRODUCT QUALITY IN THE TRADE CELL
62 ~ INDEX OF QUALITY
63 ~ QUALITY IMPROVEMENT EFFECT FORECASTS
64 COMMERCIAL DECISION SCENARIOS : QUALITY IMPROVEMENT to 2028
70 ~ ~ ~ PROFITABILITY & PRODUCT
70 ~ VALUE SCALE
71 ~ ~ ~ RELATIVE PRODUCT QUALITY & PROFITABILITY
71 ~ CIRCUMSTANCES WHERE ROI IS GREATER THAN THE INDEX
72 COMMERCIAL DECISION SCENARIOS : QUALITY IMPROVEMENT to 2028
74 ~ ~ ~ QUALITY / PROFITABILITY & CONCENTRATED MARKETS
75 ~ ~ ~ PRODUCT QUALITY & RELATIVE MARKET SHARE
76 ~ ~ ~ PRODUCT QUALITY / PROFITABILITY & MARKET GROWTH
77 ~ ~ 4. NEW PRODUCTS
77 ~ INDEX OF NEW PRODUCTS
78 ~ NEW PRODUCT EXPENDITURE EFFECT FORECASTS
79 COMMERCIAL DECISION SCENARIOS : NEW PRODUCT DEVELOPMENT to 2028
87 ~ ~ ~ PROFITABILITY / MARKET GROWTH & NEW PRODUCT INTRODUCTIONS
88 ~ ~ ~ NEW PRODUCT INTRODUCTIONS / INFLATION & PROFITABILITY
89 ~ ~ ~ NEW PRODUCT INTRODUCTIONS / INVESTMENT IN NEW P&E & PROFITABILITY
90 ~ ~ ~ NEW PRODUCTS / PRODUCT QUALITY & PROFITABILITY
91 ~ COMPETITION
92 ~ ~ 1. MARKET SHARE
92 ~ ~ ~ MARKET SHARE & PRODUCT PROFITABILITY
92 ~ CIRCUMSTANCES WHERE ROI IS GREATER THAN AVERAGE
93 ~ ~ ~ PRODUCT PROFITABILITY & RELATIVE MARKET SHARE
93 ~ RELATIVE MARKET SHARE
94 ~ MARKET SHARE
95 ~ ~ 2. RELATIVE MARKET SHARES IN THE TRADE CELL
95 ~ RELATIVE MARKET SHARE
96 ~ ~ 3. NATURE OF THE COMPETITIVE SITUATION FOR PRODUCTS
96 ~ ~ ~ ENTRY & EXIT OF COMPETITORS IN PRODUCT MARKETS
96 ~ EVIDENCE OF COMPETITOR ENTRY + EXIT
97 ~ ~ ~ RELATIVE STRENGTHS OF COMPETITORS IN PRODUCT MARKETS
97 ~ RELATIVE STRENGTH OF COMPETITORS IN THE MARKET
98 ~ ~ 4. PERFECTNESS OF THE PRODUCT MARKET
98 ~ ~ ~ RELATIVE PERFECTNESS OF THE PRODUCT MARKETS
98 ~ RELATIVE PERFECTNESS OF THE MARKET
99 ~ THE INDUSTRY
100 ~ ~ 1. LONG TERM INDUSTRY GROWTH
100 ~ INDEX OF INDUSTRY GROWTH
101 ~ ~ 2. PHYSICAL PROCESS CONSIDERATIONS
101 ~ ~ ~ PHYSICAL PROCESS CAPACITY UTILIZATION & MARKET SHARE
102 ~ ~ ~ CAPACITY UTILIZATION & MARKET SHARE
103 ~ ~ ~ PRODUCTIVITY / PRODUCT PROFITABILITY / MARKET GROWTH
104 ~ ~ ~ UNIONISATION & MARKET SHARE
105 ~ ~ ~ UNIONISATION / PRODUCT PROFITABILITY & MARKET GROWTH
106 ~ ~ ~ UNIONISATION / PRODUCT PROFITABILITY & INDUSTRY CONCENTRATION
107 ~ ~ ~ UNIONISATION / PRODUCT PROFITABILITY & HARVESTING STRATEGIES
108 ~ ~ ~ PRODUCT PROFITABILITY / PROCESS UNIQUENESS & MARKET SHARE
109 ~ ~ 3. CAPITAL STRUCTURE IN TERMS OF INVESTMENT INTENSITY
110 ~ ~ ~ PRODUCT PROFITABILITY & INVESTMENT INTENSITY
110 ~ INVESTMENT / SALES
111 ~ NEW PLANT + EQUIPMENT INVESTMENT EFFECT FORECASTS
112 COMMERCIAL DECISION SCENARIOS : NEW PLANT + EQUIPMENT INVESTMENT to 2028
120 ~ ~ ~ NET MARGINS & INVESTMENT INTENSITY
120 ~ INVESTMENT / SALES
121 ~ ~ ~ MARGINS & INVESTMENT INTENSITY
121 ~ INVESTMENT / SALES
122 ~ ~ ~ PRODUCT PROFITABILITY / MARKET SHARE & CAPITAL INTENSITY
123 ~ ~ ~ PRODUCTIVITY / PRODUCT PROFITABILITY & INVESTMENT INTENSITY
124 ~ ~ ~ PROCESS CAPACITY UTILIZATION / PRODUCT PROFITABILITY & CAPITAL INTENSITY
125 ~ ~ ~ INVENTORIES / PRODUCT PROFITABILITY & CAPITAL INTENSITY
126 ~ ~ 4. PHYSICAL PROCESS IN TERMS OF VERTICAL INTEGRATION
126 ~ ~ ~ PRODUCT PROFITABILITY / MARKET SHARE & VERTICAL INTEGRATION
127 ~ ~ ~ PRODUCT PROFITABILITY / DIVERSIFICATION & VERTICAL INTEGRATION
128 ~ ~ ~ PRODUCT PROFITABILITY / VERTICAL INTEGRATION & CUSTOMER BASE
129 ~ ~ ~ PRODUCT PROFITABILITY / VERTICAL INTEGRATION & PRODUCT QUALITY
130 ~ ~ ~ PRODUCT PROFITABILITY / VERTICAL INTEGRATION & INVENTORIES
131 ~ ~ ~ PRODUCT PROFITABILITY / VERTICAL INTEGRATION & PRODUCTIVITY
132 ~ NEW TECHNOLOGY INVESTMENT EFFECT FORECASTS
133 COMMERCIAL DECISION SCENARIOS : NEW TECHNOLOGY INVESTMENT to 2028
141 ~ ~ 5. MARKETING & SALES COSTS
141 ~ ~ ~ PRODUCT PROFITABILITY / MARKET SHARE & MARKETING COSTS
142 ~ ~ ~ PRODUCT PROFITABILITY / INVESTMENT INTENSITY & MARKETING COSTS
143 ~ ~ ~ PRODUCT PROFITABILITY / CUSTOMER BASE & MARKETING COSTS
144 ~ ~ ~ PRODUCT PROFITABILITY / PRODUCT QUALITY & MARKETING COSTS
145 ~ ~ ~ PRODUCT PROFITABILITY / NEW PRODUCTS & MARKETING COSTS
146 ~ MARKETING EXPENDITURE EFFECT FORECASTS
147 COMMERCIAL DECISION SCENARIOS : MARKETING EXPENDITURE to 2028
155 ~ ~ 6. PRODUCT DEVELOPMENT + PROCESS DEVELOPMENT COSTS
156 ~ ~ ~ PRODUCT PROFITABILITY / DEVELOPMENT EXPENDITURE & MARKET GROWTH
157 ~ ~ ~ PRODUCT PROFITABILITY / DEVELOPMENT EXPENDITURE & PRODUCT QUALITY
158 ~ ~ ~ PRODUCT PROFITABILITY / DEVELOPMENT EXPENDITURE & MARKETING COSTS
159 ~ ~ ~ PRODUCT PROFITABILITY / DEVELOPMENT EXPENDITURE & MARKET SHARE
160 ~ ~ ~ PRODUCT PROFITABILITY / DEVELOPMENT EXPENDITURE & UNIONISATION
161 ~ DISTRIBUTION OF PRODUCTS
163 ~ DISTRIBUTION CHANNEL INVESTMENT EFFECT FORECASTS
164 COMMERCIAL DECISION SCENARIOS
: DISTRIBUTION CHANNEL IMPROVEMENT to 2028
172 ~ MARKET PENETRATION
173 ~ THE RIGHT TOOLS FOR THE JOB
173 ~ ~ ~ 1. ECONOMIES OF SCALE
173 ~ ~ ~ 2. MARKET POWER
173 ~ ~ ~ 3. MANAGEMENT
174 ~ PERSONNEL + STAFF IMPROVEMENT EFFECT FORECASTS
175 COMMERCIAL DECISION SCENARIOS : PERSONNEL + STAFF IMPROVEMENT to 2028
183 ~ MARKET SHARE
184 ~ ~ ~ MARKET SHARE & PRE-TAX PROFITABILITY
184 ~ MARKET SHARE
185 ~ ~ 1. RELATIONSHIP BETWEEN PRODUCT MARKET SHARE, PROFIT-SALES RATIOS + TURN-OVER ON INVESTMENT
186 ~ COST STRUCTURE IMPROVEMENTS EFFECT FORECASTS
187 COMMERCIAL DECISION SCENARIOS : COST STRUCTURE IMPROVEMENT to 2028
195 ~ ~ ~ RELATIONSHIP BETWEEN PRODUCT MARKET SHARE & ADDED VALUE
196 ~ ~ ~ EFFECT OF VERTICAL INTEGRATION ON THE INVESTMENT/SALES RATIO
197 ~ CONCLUSION FOR THE COMPANY
198 ~ ~ 2. RELATIONSHIP OF MARKET SHARE TO THE PURCHASES TO SALES RATIO FOR PRODUCTS
198 ~ ~ ~ INVESTMENT TO SALES RATIO CORRECTED FOR VERTICAL INTEGRATION
199 ~ CONCLUSIONS FOR THE COMPANY
200 ~ ~ A CHECKLIST FOR PHYSICAL PROCESS MANAGEMENT
201 ~ ~ 3. PRODUCT MARKETING COST-SALES RATIO + COMPANY'S MARKET PENETRATION
201 ~ CONCLUSIONS FOR THE COMPANY
202 ~ ~ 4. RELATIONSHIP BETWEEN COMPANY PRICING + PRODUCT QUALITY
202 ~ CONCLUSIONS FOR THE COMPANY
203 ~ ~ 5. COMPANY'S CUSTOMERS + BETTER PRODUCTS
203 ~ CONCLUSIONS FOR THE COMPANY
204 ~ ~ 6. RELATIONSHIP BETWEEN PURCHASE FREQUENCY + MARKET SHARE
204 ~ ~ ~ INFREQUENT PURCHASE FREQUENCY
204 ~ MARKET SHARE CHANGE
205 ~ ~ ~ INFREQUENT PURCHASE FREQUENCY
205 ~ MARKET SHARE CHANGE
205 ~ CONCLUSIONS FOR THE COMPANY
206 ~ ~ 7. RELATIONSHIP BETWEEN CUSTOMER BASE FRAGMENTATION + MARKET SHARE
206 ~ MARKET SHARE CHANGE
207 ~ EXPORT IMPROVEMENT EFFECT FORECASTS
208 COMMERCIAL DECISION SCENARIOS : EXPORT SALES IMPROVEMENT to 2028
216 ~ MEDIUM + LONG TERM STRATEGIES
216 ~ ~ ~ MEDIUM & LONG TERM STRATEGIES FOR THE COMPANY
218 ~ ~ 1. WHEN TO BUILD MARKET SHARE
218 ~ ~ ~ NECESSARY LEVELS OF MARKET PENETRATION FOR PRODUCTS
218 ~ LEVEL OF MARKET SHARE
220 ~ ~ ~ BUILDING STRATEGIES FOR PRODUCT MARKETS
222 ~ ~ 2. WHEN TO HOLD MARKET SHARE
223 ~ ~ ~ HOLDING STRATEGIES FOR PRODUCT MARKETS
224 ~ ~ 3. WHEN TO HARVEST MARKET SHARE
224 ~ ~ ~ HARVESTING STRATEGIES FOR PRODUCT MARKETS
   
227 VOLUME 3.2
227 PRODUCT MARKET DATA
229 ~ ~ PRODUCT MARKET CONSUMPTION : to 2028
229 ~ ~ PRODUCT DEVELOPMENT : to 2028
230

PRODUCT DEVELOPMENT FORECAST



80 counties around the world

 
232
234
236
238
240
242
244
246
248
250
252
254
256
258
260 ~ MARKETS
261 ~ PRODUCT DEVELOPMENT
262

PRODUCT DEVELOPMENT BY COUNTRY/REGION



80 counties around the world

 

264
266
268
270
272
274
276
278
280
282
284
286
288
290
   
293 VOLUME 3.3
293 PRODUCT PROFILES
296-346 ~ ~ PRODUCT SECTOR PROFILES
   
349 VOLUME 3.4
349 PRODUCT SUMMARY
351 ~ PRODUCT SUMMARY from 1997
352-402 ~ PRODUCT SUMMARY BY SECTOR
406 ~ PRODUCT SUMMARY to 2028
407-457 ~ PRODUCT SUMMARY BY SECTOR