CRITICAL FACTORS + PARAMETERS

Critical Factors & Parameters Grid

 

The Critical Factors & Parameters Grid shown below refers to the Critical Factors & Parameters datafiles which are found as both Excel spreadsheets and Access database tables.

Whereas the data provided in the datafiles enable the reader to produce factor specific conclusions, as well as both graphic representations and programmatically generated forecasting models, the reader can further use this data to produce checklists and programming matrices based on one’s own evaluation of the factors. To this end the document matrix below, and/or the (‘PARAMETERS.xls’ in the ‘../xls’ folder), can be used by the reader. Alternatively, this grid (‘PARAMETERS.htm’ in the ‘../HTM’ folder) can be opened in Word, completed, and then copied and pasted into an Excel spreadsheet (preserving all the relevant cells) after completion. For further information on the fields within the Grid and on the manipulation of the data please refer to the definition file .

SECTORS

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

 

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

PARAMETER

TOTALS

PARAMETER

 CF1

CRITICALS

01

PRODUCT FACTORS

02

QUALITY / QUALITY APPROVALS

03

DESIGN / DESIGNER FACTORS / DESIGN SPECIFICATIONS

04

PHYSICAL CRITERIA / PHYSICAL PARAMETERS

05

R & D COSTS / DEVELOPMENT COSTS / CUSTOMIZATION

06

TECHNOLOGY / TECHNOLOGY FACTORS & DEVELOPMENT

07

PRODUCT LIFE / LONGEVITY

08

PERFORMANCE / PRODUCT EFFICIENCY / PRODUCT INTEGRITY

09

RELIABILITY / PRODUCT FAILURE / PRODUCT DEFECTS

10

OPERATING CRITERIA / PRODUCT OPERATION OR USAGE

11

PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL

12

PRODUCT LIFE CYCLE / PRODUCT OBSOLESCENCE

13

MARKETING FACTORS

14

DISTRIBUTION / WAREHOUSING / HANDLING COSTS

15

PRICES AT MANUFACTURERS / PRODUCERS SALE PRICE

16

PRICES AT OEM / END USER / RETAIL SALE PRICE

17

STOCK AVAILABILITY / LEAD TIMES / DELIVERY

18

SALES PROMOTION & SALES COSTS

19

ADVERTISING POSTURE & ADVERTISING COSTS

20

COMPETITION / COMPETITORS' AGGRESSIVENESS & POSTURE

21

MARKET SHARE / RELATIVE MARKET SHARES

22

SEASONALITY / CYCLICAL DEMAND / DEMAND FLUCTUATIONS

23

SENSITIVITY TO ECONOMIC CLIMATE & CONDITIONS

24

AFTER-SALES FACTORS

25

SUPPLIER FACTORS

26

MANUFACTURING / PRODUCTION FACILITIES & CAPACITY

27

PRODUCTION CAPACITY / FLEXIBILITY OF PLANT

28

DEPENDENCE ON SUB-CONTRACTORS / IN-HOUSE SUPPLIES

29

TECHNICAL CAPABILITIES / NEW PRODUCT DEVELOPMENTS

30

TECHNOLOGICAL APTITUDE / TECHNOLOGICAL INNOVATIONS

31

OTHER MANUFACTURING / PRODUCTION CAPACITY

32

OWN BUYING INFLUENCE / ECONOMIES OF SCALE

33

ALTERNATIVE SUPPLIERS / MANUFACTURING BASE

34

COMMITMENT/CAPACITY OF OTHER SUPPLIERS

35

PRICE ADVANTAGES & PRICING AMONGST OTHER SUPPLIERS

36

CONDITIONS OF SALE / TERMS OF TRADING

37

DISTRIBUTION FACTORS

38

TECHNICAL / MARKETING CAPABILITIES & CAPACITY

39

DISTRIBUTION FACILITIES & MANPOWER AVAILABILITY

40

COMMITMENT TO OTHER SUPPLIERS

41

SALES VOLUMES / TURNOVER REQUIRED

42

MARGINS / ADDED VALUE

43

CAPTIVE CUSTOMER BASE / CUSTOMERS HANDLED

44

AREA/S SERVICED AND GEOGRAPHIC COVERAGE

45

SALES PROMOTION / ADVERTISING / SALESFORCE

46

EFFECTS ON EXISTING PRODUCTS & CUSTOMER BASE

47

CASH-FLOW REQUIREMENTS OF DISTRIBUTION CHANNEL

48

CAPITAL REQUIREMENTS OF DISTRIBUTION CHANNEL

49

CUSTOMER FACTORS

50

PROPENSITY TO CONSUME / DEMAND FACTORS

51

PRODUCT PURCHASE BACKGROUND / PAST PRODUCT PURCHASE

52

PURCHASING CRITERIA - COMMERCIAL

53

PURCHASING CRITERIA - MOTIVATIONAL

54

PURCHASE PRICE / ACQUISITION COSTS / PRODUCT COSTS

55

DMU SUSCEPTIBILITY / CUSTOMER AWARENESS

CF2 

CRITICALS

01

PRODUCT FACTORS

02

MARKETING FACTORS

03

SUPPLIER FACTORS

04

DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS

05

CUSTOMER FACTORS

PARAMETER TOTALS: 

SECTOR TOTALS: