MARKETING COSTS
Marketing Costs Grid


The Marketing Costs Grid shown below refers to the Marketing Costs datafiles which are found as both Excel spreadsheets and Access database tables. Whereas the data provided in the datafiles enable the reader to produce factor specific conclusions, as well as both graphic representations and programmatically generated forecasting models, the reader can further use this data to produce checklists and programming matrices based on one’s own evaluation of the factors. To this end the document matrix below, and/or the (‘MARKETINGCOSTS.xls’ in the ‘../xls’ folder), can be used by the reader. Alternatively, this grid (‘MARKETINGCOSTS.htm’ in the ‘../HTM’ folder) can be opened in Word, completed, and then copied and pasted into an Excel spreadsheet (preserving all the relevant cells) after completion. For further information on the fields within the Grid and on the manipulation of the data please refer to the definition file . 

SECTORS 

01 
02 
03 
04 
05 
06 
07 
08 
09 
10 
11 
12 
13 
14 
15 

1 


















2 


















3 


















4 


















5 


















6 


















7 


















8 


















9 


















10 


















11 


















12 


















13 


















14 


















15 


















COST 
TOTAL for COST 

SALES COSTS: 

1 
SALES PERSONNEL VARIABLE & COMMISSION COSTS 

2 
SALES EXPENSES AND COSTS 

3 
SALES MATERIALS COSTS 

4 
TOTAL SALES COSTS 

DISTRIBUTION + HANDLING COSTS: 

5 
DISTRIBUTION FIXED COSTS 

6 
DISTRIBUTION VARIABLE COSTS 

7 
WAREHOUSING FIXED COSTS 

8 
WAREHOUSING VARIABLE COSTS 

9 
PHYSICAL HANDLING FIXED COSTS 

10 
PHYSICAL HANDLING VARIABLE COSTS 

11 
PHYSICAL PROCESS FIXED COSTS 

12 
PHYSICAL PROCESS VARIABLE COSTS 

13 
TOTAL DISTRIBUTION & HANDLING COSTS 

ADVERTISING COSTS: 

14 
MAILING & CORRESPONDENCE COSTS 

15 
MEDIA ADVERTISING COSTS 

16 
ADVERTISING MATERIALS & PRINT COSTS 

17 
POS & DISPLAY COSTS 

18 
EXHIBITION & EVENTS COSTS 

19 
TOTAL ADVERTISING COSTS 

AFTERSALES COSTS: 

20 
PRODUCT RETURNS & REJECTION COSTS 

21 
PRODUCT INSTALLATION & REINSTALLATION 

22 
PRODUCT BREAKDOWN & POST INSTALLATION 

23 
PRODUCT SYSTEMS & CONFIGURATION COSTS 

24 
PRODUCT SERVICE & MAINTENANCE COSTS 

25 
CUSTOMER PROBLEM SOLVING & COMPLAINTS 

26 
TOTAL AFTERSALES COSTS 

TOTAL MARKETING COSTS: 

27 
TOTAL MARKETING COSTS 


TOTALS for SEGMENTS: 


















SECTOR TOTALS: 
















