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ACQUISITION MANUAL OVERVIEW

20 Volumes per target Company


OVERVIEW

     Acquisition Manuals are published for two purposes, firstly to identify a company as a potential acquisition target and secondly, to fully analyse all aspects of that company so that potential purchasers or investors have all the necessary information to enable an objective appraisal.

     The Acquisition Manual consists of 20 parts and comprises of approximately 6,000 pages, it is written in concise and explicit terms which provide exactly the right level of information to each department within an interested company. The Acquisition Manual on a target company is arranged as separate volumes so that each management function within the predator company can acquire the precise information necessary for the formulation of forward strategic plans and attack campaign tactics. 
This book consists of 6,000 pages presented in 20 individual volumes. Dispatch 14-21 days. 19500

20 Volumes

Each volume covers a particular topic and subject critical to the management of a predatory company.

1

The Chairman's Overview

     Base Company Data, Financial Forecast Introduction, Base Financial & Operational Forecast, Best Possible Financial & Operational Forecast, Worst Possible Financial & Operational Forecast, Company Valuations, Earnings & P/E Ratios, Current Value, Net Asset Value, Return on Investment, Asset Sales & Corporate Break-up, Divisional + Product Rationalisation & Break-up, Geographic Rationalisation & Break-up.

2

The Chief Executive's Summary

     Past Financial & Operation Data for the Company, Base Financial + Operational Scenarios, Best Market Base Financial + Operational Scenarios, Marketing Expenditure Increase, New Product Investment Increase, Market Segmentation Programmes, Plant and Equipment Investment Increase, New Technology Investment Increase, Distribution Channel Investment Increase, Cost Structure Improvements, Product Price Decrease, Product Price Increases, Quality Improvement Programme, Export Sales Increase, Personnel and Staff Efficiency Improvement. Worst Market Base Financial + Operational Scenarios, Marketing Expenditure Increase, New Product Investment Increase, Market Segmentation Programmes, Plant & Equipment Investment Increase, New Technology Investment Increase, Distribution Channel Investment Growth, Cost Structure Improvements, Product Price Decrease, Product Price Increases, Quality Improvement Programme, Export Sales Increase, Personnel & Staff Efficiency Improvement, Market Revenue + Turnover Projections for national markets.

3

The Financial Controller's Balance Sheets

     Acquisition Cost Financing Scenarios, New Equity Issue Scenarios, Bank Borrowing: Base Scenarios, Bank Borrowing: 3% Inflation Scenarios, Bank Borrowing: 6% Inflation Scenarios, Bank Borrowing: 9% Inflation Scenarios, Bond / Debentures Scenarios, Asset Sales: 5% of Assets Scenarios, Asset Sales: 10% of Assets Scenarios, Asset Sales: 25% of Assets Scenarios, Self Generated Funds: Worst Scenarios, Self Generated Funds: Best Scenarios, Trading Credit Extension & Margin Reduction Scenarios, Cost Structure Improvement Scenarios, Materials & Energy Cost Scenarios, Payroll & Staff Cost Scenarios, Administration Cost Scenarios, Capital Cost Scenarios, Plant & Equipment Cost Scenarios, Sales & Marketing Cost Scenarios, New Product & New Technology Cost Scenarios, Depreciation & Capitalisation Scenarios, Short Term Borrowing Scenarios, Long Term Financial Scenarios, Financial & Debt Servicing Costs, Trading & Operating Margins & Profitability, Industry Cost Structure Norms.

4

The Marketing Director's Objectives

     Marketing Strategy, Market Summary, Geographic Customer Bases, Product Distribution Locations, Industry Advertising, Sales & Marketing Costs, Promotional Mix, Advertising Objectives, Sales-force & Sales Promotion Objectives, Pricing Objectives, Price Setting, Price Changes & Adjustment, Product-Line Pricing, Application of Marketing Expenditure and Product Market Share, Profitability & Return on Investment Scenarios, Fixed Marketing Cost Objectives, Variable Marketing Cost Objectives, General Marketing Process Cost Objectives, Distribution & Product Delivery Cost Objectives, Administrative & General Expense Objectives, Selling Cost Objectives, Advertising Cost Objectives, Promotional & Pricing Cost Objectives, Research & Product Cost Objectives, Market Share Building Objectives, Market Share Holding Objectives, Market Share Harvesting Objectives.

5

The Sales Director's Market Targets

     Market Definitions, Historic Market Data, Short-Term Market Forecasts, Long-Range Markets, Industry Sales Promotion Expenditure, Financial Scenarios for Sales Management, Possible Sales Cost Improvement, Possible Product Price Cutting, Possible Product Price Increase, Possible Promotional Expenditure, Possible Target Markets Development, Possible Order Taking Improvements, Possible Product Positioning, Possible Product Branding + Multi-Branding Investment, Possible Customer / Order Processing Systems Investment, Possible Systems Investment, Possible Overseas Development, Possible Sales Personnel + Staff Improvement, Product Summaries, Sales-Force Data, Sales-Force Size Factors, Sales-Force Structures, Sales-Force Training & Effectiveness, Sales-Force Compensation, Sales-Force Supervision, Sales-Force Evaluation.

6

Corporate Development Stratagem

     Historic Financial + Operational Data, Base Financial + Operational Scenario, Industry Financial Data, Strategy, The Market Environment, The Product, Competition, The Industry, Medium and long term strategies, Strategic Opportunities, Corporate Objectives, Marketing Strategy, Strategic Controls, Return on Investment Scenarios.

7

Product Management Tactics

     Product Orientated Financial & Operational Scenarios & Planning, Product & Market Segmentation Factors, Product Development, Market & Product Segmentation, Market Preference Patterns & Segments, Product Segment Targets, Geographic, Demographic, Psychographic, Marketing Targets, Undifferentiated Marketing, Differentiated Marketing, Concentrated Marketing, Product Mix Strategies, Non-brand strategy, Brand strategy, Multi-brand strategy.

8

Overseas Development Guide

     Overseas Turnover Improvement Scenarios, International Marketing, Guide to over 200 potential overseas target markets, Market Demographics, Market Manuals.

9

Product Distribution & Customer Service Planning

     Distribution & Customer Service Costs & Margins, Physical Distribution & Objectives, Distribution Strategy, Product Availability, Locations Tactics, Organisational Problems, National & Geographic Variations, Distribution Channels & Customer Servicing Financial Scenarios.

10

Advertising & P.R. Department Management

     Comparative Industry Advertising, Sales Response & Decay, Advertising Message Generation, Message Evaluation, Message Execution, Media Vehicles, Media Selection, Advertising Timing, Advertising Efficiency, Customer Communications.

11

Market Research Issues

     Market Notes, Market Research Summary, Markets, Markets & Demand Measurement, Geographic Data, Product Profiles, Historic Product Profile, Current Product Profile, Forecast Product Development, Product Summary 1986-2000, Current Product Summary, Forecast Product Summary, Marketing Data, Industry Financial Data, Industry Data, National Survey Data, Customer Surveys, Consumer & Buyer Behaviour, Distribution Surveys, Distribution Channel Perceptions & Behaviour, Buyer Surveys, Industry Performance Surveys, National Buyer Profiles.

12

Administration & Customer Handling

     Administrative Considerations, Personnel & Staff Performance, Staff Selection & Training, Customer Handling, Customer Handling - Relative & Competitive Performance, Operating Procedures & Systems, Order Handling & Input, Order Progress Notification, Order Supply, After-Sales Considerations, Administration Controls, Security & Product Protection, Quality Control Procedures, Accounting Practices & Procedures, Order Taking and Processing, Order Delivery or Contract Satisfaction, After-Sales Services & Procedures, Legal Considerations & Conditions of Business.

13

Human Resources Director's Screening Manual

     Personnel Screening, Supervisory or Boardroom Management, Executive Supervisory Team, Senior Marketing Management Performance, Senior Product & Process Management Performance, Senior Financial Management Performance, Senior Administrative Management Performance, Middle Marketing & Sales Management Performance, Middle Sourcing, Process & Distribution Management Performance, Middle Financial & Accounting Management Performance, Middle Administrative & Personnel Management, Sales & Customer Service Personnel Performance, Buying, Process & Distribution Staff, Credit & Accounting Staff Performance, Administrative & Secretarial Staff Performance, Personnel & Staff Improvement Scenarios.

14

Quality & Product Control Handbook

     Quality & Product Controls, Setting Quality Goals & Objectives, Setting Quality Tolerances and Acceptability levels, Product Performance, Product Standards, Quality Controls & Systems, Process Issues, Process Controls, Procurement Issues, Quality sampling, Quality & Personnel, Quality & Cost Savings, Product Quality Improvement Benefits.

15

New Product Development Blueprint

     New Product Development Financial & Operational scenarios, New Product + Product Launch Comparisons, New Product Exploitation, Product Life Cycles, Product Strategies, New Product Generation + Screening, New Product Criteria, Technical, Process, Marketing, Profit Potential, Capital Requirements, Marketing & Evaluation, Commercialisation.

16

New Technology Primers

     New Technology Investment Financial & Operational Scenarios, Industry New Production + Process Technology, Innovation Diffusion, Innovation Adoption, New Technology Exploitation, Internal development, Joint Ventures, Third-party development, New Technology + Criteria, Technological Impact, Process, Profit Potential, Capital Requirements.

17

Physical Process & Order Handling Schema

     Physical Processes, New Plant & Equipment Investment Financial & Operational Scenarios, Profit Impact from Materials Cost reduction, Profit Impact from Payroll Cost reduction, Profit Impact from Process Cost reduction, Profit Impact: Distribution Cost reduction, Profit Impact: Customer Handling Cost reduction, Capital Investments Options: Process Plant & Equipment, Capital Investments Options: Premises, Capital Investments Options: Distribution / Handling, Capital Investments Options: Customer Handling Systems, Product Cost Improvements, Product Quality Improvement, Customer Handling Improvements, Industry New Plant + Equipment Data.

18

Competition Analysis

     Competitive Comparisons, Competitor Marketing Standing : Products, Competitor Marketing Environment : Corporate, Competitor Advertising + Marketing Issues, Short-term Company Marketing Issues, Competitor Advertising + Marketing Consideration, Short-term Company Marketing Motives, Competitor Corporate Surveys, Physical Process Considerations, Materials Considerations, Manpower Considerations, Product Process Considerations, Product Quality & Perceptions, Management Analysis, Corporate Considerations, Marketing Considerations, Profitability Considerations, Customer Response: Product, Customer Response: Sales, Customer Response: Handling, Customer Response: Satisfaction, Marketing Factors, Staff Factors, Corporate Factors, Physical Factors, Profit Factors

19

Product Perceptions

     Analysis of 15 product groups and market sectors of the Company. Analysis of 16 national markets. The products and services offered by the Company are analysed in this part of the Company Acquisition Manual. The section looks at the major products, product groups and market sectors which the Company currently supply.

20

Customer Perceptions

     Data on 15 operating divisions/ regions/ subsidiaries of the Company. Analysis of over 16 national markets. This part of the Acquisition Manual looks are the perceptions of the Company held by their customers. The section considers some 200 critical questions which analyse each operating division, operating region, subsidiaries and companies which together form the Company.