MARKETING EXPENDITURE -v- MARKET SHARE

Company Products & Services

MARKETING EXPENDITURE -v- MARKET SHARE

CONTENTS

TRADE CELL COVERAGE

 
This section has the following Product coverage:-

PRODUCTS Industry Product Sector 1 Industry Product Sector 2 Industry Product Sector 3 Industry Product Sector 4 Industry Product Sector 5 Industry Product Sector 6 Industry Product Sector 7 Industry Product Sector 8 Industry Product Sector 9 Industry Product Sector 10 Industry Product Sector 11 Industry Product Sector 12 Industry Product Sector 13 Industry Product Sector 14 Industry Product Sector 15 CP

MARKET SHARE FORECAST
MARKETING EXPENDITURE -v- MARKET SHARE

Marketing Expenditure -v- Market Share

Marketing Expenditure Increase +12
Marketing Expenditure Increase +10%
Marketing Expenditure Increase + 8%
Marketing Expenditure Increase + 6%
Marketing Expenditure Increase + 4%
Marketing Expenditure Increase- + 2%

Marketing Expenditure Decrease - 2%
Marketing Expenditure Decrease – 4%

Marketing Expenditure Decrease – 6%

Marketing Expenditure Decrease – 8%
Marketing Expenditure Decrease – 10%
Marketing Expenditure Decrease – 12%

The application or reduction of marketing expenditure in the product market will have an effect on the relative product propensity to consume of the customer bases. An average increase or decrease in Marketing activity will mean that some products will benefit at the cost of others.

This section is designed to analyze the relative effect on product or product group market share if a certain level of average marketing expenditure is applied.

Obviously if one company applies marketing expenditure to its particular range of products the effects may mean that those products gain market share at the cost of other products in the marketplace.

The problem arises when the industry as a whole feels either, optimistic (and therefore increases marketing expenditure); or feels pessimistic (and decreases marketing expenditure). How in these circumstances will the relative market shares of products react?

This section thus gives data on how products within the marketplace react to changes in marketing expenditure.

MARKETING EXPENDITURE -v- MARKET SHARE

MSX      |     MARKETING EXPENDITURE –v- MARKET SHARE

MKT_DEFI.HTM  MARKET DEFINITIONS

 

Marketing Expenditure

F01 |     MARKETING EXPENDITURE : Financials

G01 |     MARKETING EXPENDITURE : Margins & Ratios

BASE MARKET VALUE &  PRODUCT SECTOR

M0M      |     MEDIAN  FORECAST Scenario Market Forecast

Q0M      |     MEDIAN  FORECAST Scenario Product Share Forecast

Base Forecast : Best Market Scenario

M0B       |     BEST  FORECAST Scenario Market Forecast

Q0B       |    BEST  FORECAST Scenario Product Share Forecast

Base Forecast : Worst Market Scenario

M0W      |     WORST  FORECAST Scenario Market Forecast

Q0W      |     WORST  FORECAST Scenario Product Share Forecast

Marketing Expenditure Increase : + 2%

M13      |     MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast

Q13      |     MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast

Marketing Expenditure Increase : + 4%

M14      |     MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast

Q14      |     MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast

Marketing Expenditure Increase : + 6%

M15      |     MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast

Q15      |     MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast

Marketing Expenditure Increase : + 8%

M16      |     MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast

Q16      |     MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast

Marketing Expenditure Increase : +10%

M17      |     MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast

Q17      |     MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast

Marketing Expenditure Increase : +12%

M18      |     MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast

Q18      |     MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 2%

M19      |     MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast

Q19      |     MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 4%

M20      |     MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast

Q20      |     MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 6%

M21      |     MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast

Q21      |     MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 8%

M22      |     MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast

Q22      |     MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast

Marketing Expenditure Decrease : -10%

M23      |     MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast

Q23      |     MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast

Marketing Expenditure Decrease : -12%

M24      |     MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast

Q24      |     MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast

MKT_DEFI.HTM  MARKET DEFINITIONS

PRODUCT INDEX

 

**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.