MARKET TACTICAL OPTION SCENARIOS

Company Products & Services


MARKET TACTICAL OPTION SCENARIOS
CONTENTS

Page:

      MARKET TACTICAL OPTION SCENARIOS FOR THE INDUSTRY

1

~ .. MARKET TACTICAL OPTION SCENARIOS

2

~ ...... TERMS USED IN THIS REPORT

3

~ ...... VALUE TERMS AND VOLUME TERMS

4

~ ...... BASE MARKET VALUE

~ ...... ~ PRODUCT SECTOR : VALUE

8

~ ...... BASE MARKET VALUE FORECAST

~ ...... ~ PRODUCT SECTOR : VALUE

12

~ ...... Base Forecast : Best Market Scenario Forecast

16

~ ...... Base Forecast : Worst Market Scenario Forecast

20

~ ...... Sales Cost Improvement Forecast

24

~ ...... Product Price Cutting Forecast

28

~ ...... Product Price Increase Forecast

32

~ ...... Promotional Expenditure Forecast

36

~ ...... Target Markets Development Forecast

40

~ ...... Order Taking Improvements Forecast

44

~ ...... Product Positioning Forecast

48

~ ...... Product Branding + Multi-branding Investment Forecast

52

~ ...... Customer / Order Processing Systems Investment Forecast

56

~ ...... Systems Investment Forecast

60

~ ...... Overseas Development Forecast

64

~ ...... Sales Personnel + Staff Improvement Forecast

68

~ ...... MARKET DATA NOTES

70

~ ...... MARKET TACTICAL OPTION SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

72

~ ...... TRADING AREA

73

~ ...... BASIS OF MARKET COVERAGE

75

~ .... Market forecast notes

INDEX


 

**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.

 

 


CONTENTS

Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
BASE MARKET VALUE
BASIS OF MARKET COVERAGE
Customer / Order Processing Systems Investment
MARKET DATA NOTES
Market Growth
MARKET TACTICAL OPTION SCENARIOS ENVIRONMENT
MARKET TACTICAL OPTION SCENARIOS
Market/s Serviced
Order Taking Improvements
Overseas Development
Product Branding + Multi-branding Investment
Product Positioning
Product Price Cutting
Product Price Increase
PRODUCT SECTOR
Promotional Expenditure
Sales Cost Improvement
Sales Personnel + Staff Improvement
Systems Investment
Target Markets Development
TERMS USED IN THIS REPORT
The Market Structure
TRADING AREA
VALUE TERMS AND VOLUME TERMS


MARKET TACTICAL OPTION SCENARIOS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET DATA NOTES
MARKET TACTICAL OPTION SCENARIOS ENVIRONMENT
Market Growth
The Market Structure
Market/s Serviced
TRADING AREA
BASIS OF MARKET COVERAGE
BASE MARKET VALUE
VALUE
PRODUCT SECTOR
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
Sales Cost Improvement
Product Price Cutting
Product Price Increase
Promotional Expenditure
Target Markets Development
Order Taking Improvements
Product Positioning
Product Branding + Multi-branding Investment
Customer / Order Processing Systems Investment
Systems Investment
Overseas Development
Sales Personnel + Staff Improvement