MARKET STRATEGIC OPTION SCENARIOS

Company Products & Services

MARKET STRATEGIC OPTION SCENARIOS
CONTENTS

MARKET STRATEGIC OPTION SCENARIOS
Company Products & Services

IMPORTANT NOTE ON MARKET STRATEGIC OPTION SCENARIOS FIGURES

The MARKET figures given in this section are notated as DSP (5) and the notations indicated signify the following:-

(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate

UNITS = Units times the multiplier given in brackets, E.g. ( '000 ) = x 1000 Units

 

TERMS USED IN THIS REPORT

MSP: - Supplier or Producer Prices.
WSP: - Wholesale or Distributors Sale Prices.
RSP: - Retail Sale Prices.
CSP: - The price at End User or final distribution level.
DSP: - The price actually paid net of discounting.

TURNOVER: Turnover is sales plus investment income, grants and other funds received, income from disposals and other sources.

 

VALUE TERMS AND VOLUME TERMS

The standard report generated usually provides data in VALUE terms. This is by far the most popular (as demanded by readers) measure of commercial activity. We can also provide data in VOLUME or UNIT terms and this can be specified when the report is ordered. Obviously some reports do not lend themselves to Volume quantification and thus availability of this data will vary according to the report and the database.

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BASE MARKET & PRODUCT SECTOR 

M0M      |     MEDIAN  FORECAST Scenario Market Forecast

Q0M      |     MEDIAN  FORECAST Scenario Product Share Forecast

Base Forecast : Best Market Scenario

M0B       |     BEST  FORECAST Scenario Market Forecast

Q0B       |    BEST  FORECAST Scenario Product Share Forecast

Base Forecast : Worst Market Scenario

M0W      |     WORST  FORECAST Scenario Market Forecast

Q0W      |     WORST  FORECAST Scenario Product Share Forecast

Fixed Marketing Cost Objectives

M25      |     FIXED MARKETING COST OBJECTIVES Scenario Market Forecast

Q25      |     FIXED MARKETING COST OBJECTIVES Scenario Product Share Forecast

Variable Marketing Cost Objectives

M26      |     VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast

Q26      |     VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast

General Marketing Process Cost Objectives

M27      |     GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Market Forecast

Q27      |     GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Product Share Forecast

Distribution & Product Delivery Cost Objectives

M28      |     DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Scenario Market Forecast

Q28      |     DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Scenario Product Share Forecast

Administrative & General Expense Objectives

M29      |     ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Market Forecast

Q29      |     ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Product Share Forecast

Selling Cost Objectives

M30      |     SELLING COST OBJECTIVES Scenario Market Forecast

Q30      |     SELLING COST OBJECTIVES Scenario Product Share Forecast

Advertising Cost Objectives

M31      |     ADVERTISING COST OBJECTIVES Scenario Market Forecast

Q31      |     ADVERTISING COST OBJECTIVES Scenario Product Share Forecast

Promotional & Pricing Cost Objectives

M32      |     PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast

Q32      |     PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast

Research & Product Cost Objectives

M33      |     RESEARCH & PRODUCT COST OBJECTIVES Scenario Market Forecast

Q33      |     RESEARCH & PRODUCT COST OBJECTIVES Scenario Product Share Forecast

Market Share Building Objectives

M34      |     MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast

Q34      |     MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast

Market Share Holding Objectives

M35      |     MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast

Q35      |     MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast

Market Share Harvesting Objectives

M36      |     MARKET SHARE HARVESTING OBJECTIVES Scenario Market Forecast

Q36      |     MARKET SHARE HARVESTING OBJECTIVES Scenario Product Share Forecast

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MARKET DATA NOTES

MARKET STRATEGIC OPTION SCENARIOS ENVIRONMENT

There are four basic issues to investigate when considering the marketing environment for the industry.

Market Growth
Market Structure
Market/s Serviced
Customer & End User Factors

Market Growth (both short-term and medium term) by each Product and Market Area is fully evaluated in this section, as is the historic market data.

The Market Structure for the industry is very critical for profitability. The nature of the market, the location of the Market-Place, the customer base and the supplier structure is exhaustively covered in this report.

Market/s Serviced is the term used to denote the function between the product/s and services offered by the industry and the particular market sector which the marketing effort reaches. The Market Serviced is the true market for the industry in terms of product/s and services.
 

THE TRADING AREA

The Market analysis provides data in terms of the operational trading area of the industry. This being the regions, countries or states which form the effective competitive and market environment for the industry. Whether or not a company operates in the various areas covered is immaterial as the effects of the Market-Place exist nonetheless.


BASIS OF MARKET COVERAGE

Reports give coverage of all the Major Products and Markets supplied and serviced by the industry. The reported Target Markets are those which are perceived to be the most important area for the industry in the Medium and Long Term.

In that these reports are conceived as Market & Corporate documents it is felt important to concentrate only on those markets which represent the corner-stones of the industry customer bases and not become involved in any peripheral activities of the industry.

Market coverage is designed to encompass not only the existing markets for the industry, but also areas of market expansion, product segmentation, parallel markets, et al. By the same token the data excludes those market areas or sectors which are unavailable to the industry for whatever technical or commercial reasons.

MKT_DEFI.HTM  MARKET DEFINITIONS

PRODUCT INDEX

 

**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.

 

 

CONTENTS

Administrative & General Expense Objectives
Advertising Cost Objectives
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
BASE MARKET VALUE
BASIS OF MARKET COVERAGE
Distribution & Product Delivery Cost Objectives
Fixed Marketing Cost Objectives
General Marketing Process Cost Objectives
MARKET DATA NOTES
Market Growth
Market Share Building Objectives
Market Share Harvesting Objectives
Market Share Holding Objectives
MARKET STRATEGIC OPTION SCENARIOS ENVIRONMENT
MARKET STRATEGIC OPTION SCENARIOS
Market/s Serviced
PRODUCT SECTOR
Promotional & Pricing Cost Objectives
Research & Product Cost Objectives
Selling Cost Objectives
TERMS USED IN THIS REPORT
The Market Structure
TRADING AREA
VALUE TERMS AND VOLUME TERMS
VALUE

MARKET STRATEGIC OPTION SCENARIOS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET DATA NOTES
MARKET STRATEGIC OPTION SCENARIOS ENVIRONMENT
Market Growth
The Market Structure
Market/s Serviced
TRADING AREA
BASIS OF MARKET COVERAGE
BASE MARKET VALUE
VALUE
PRODUCT SECTOR
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
Fixed Marketing Cost Objectives
Variable Marketing Cost Objectives
General Marketing Process Cost Objectives
Distribution & Product Delivery Cost Objectives
Administrative & General Expense Objectives
Selling Cost Objectives
Advertising Cost Objectives
Promotional & Pricing Cost Objectives
Research & Product Cost Objectives
Market Share Building Objectives
Market Share Holding Objectives
Market Share Harvesting Objectives