MARKET ECONOMIC CLIMATE SCENARIOS
Company Products & Services
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MARKET ECONOMIC CLIMATE SCENARIOS FOR THE INDUSTRY |
~ .. MARKET ECONOMIC CLIMATE SCENARIOS |
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~ ...... TERMS USED IN THIS REPORT |
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~ ...... VALUE TERMS AND VOLUME TERMS |
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~ ...... BASE MARKET VALUE |
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~ ...... ~ PRODUCT SECTOR : VALUE |
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~ ...... BASE MARKET VALUE FORECAST |
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~ ...... ~ PRODUCT SECTOR : VALUE |
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~ ...... Base Forecast : Best Market Scenario Forecast |
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~ ...... Base Forecast : Worst Market Scenario Forecast |
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~ ...... Price Cutting Effect Forecast |
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~ ...... Price Increase Effect Forecast |
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~ ...... Market Share Building Objectives Forecast |
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~ ...... Market Share Holding Objectives Forecast |
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~ ...... Market Share Harvesting Objectives Forecast |
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~ ...... Bank Borrowing: 3% Inflation Scenarios Forecast |
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~ ...... Bank Borrowing: 6% Inflation Scenarios Forecast |
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~ ...... Bank Borrowing: 9% Inflation Scenarios Forecast |
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~ ...... Credit Extension & Cost Reduction Scenarios Forecast |
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~ ...... MARKET DATA NOTES |
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~ ...... MARKET ECONOMIC CLIMATE SCENARIOS ENVIRONMENT |
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~ ...... Market Growth |
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~ ...... The Market Structure |
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~ ...... Market/s Serviced |
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~ ...... TRADING AREA |
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~ ...... BASIS OF MARKET COVERAGE |
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~ .... Market forecast notes |
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PRODUCTS COVERED IN THIS CHAPTER
**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.
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IMPORTANT NOTE ON MARKET ECONOMIC CLIMATE SCENARIOS FIGURES
The MARKET figures given in this section are notated as DSP (5) and the
notations indicated signify the following:-
(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate
UNITS = Units times the multiplier given in brackets, E.g. ( '000 )
= x 1000 Units
TERMS USED IN THIS REPORT
MSP: - Supplier or Producer Prices
WSP: - Wholesale or Distributors Sale Prices.
RSP: - Retail Sale Prices.
CSP: - The price at End User or final distribution level.
DSP: - The price actually paid net of discounting.
TURNOVER: Turnover is sales plus investment income, grants and other funds
received, income from disposals and other sources.
VALUE TERMS AND VOLUME TERMS
The standard report generated usually provides data in VALUE terms. This is by
far the most popular (as demanded by readers) measure of commercial
activity. We can also provide data in VOLUME or UNIT terms and this can be
specified when the report is ordered. Obviously some reports do not lend
themselves to Volume quantification and thus availability of this data will
vary according to the report and the database.
BASE MARKET VALUE & PRODUCT SECTOR
M0M | MEDIAN FORECAST Scenario Market Forecast
Q0M | MEDIAN FORECAST Scenario Product Share Forecast
Base Forecast : Best Market Scenario
M0B | BEST FORECAST Scenario Market Forecast
Q0B | BEST FORECAST Scenario Product Share Forecast
Base Forecast : Worst Market Scenario
M0W | WORST FORECAST Scenario Market Forecast
Q0W | WORST FORECAST Scenario Product Share Forecast
M08 | SHORT-TERM PRICE CUTTING EFFECT Scenario Market Forecast
Q08 | SHORT-TERM PRICE CUTTING EFFECT Scenario Product Share Forecast
M09 | SHORT-TERM PRICE INCREASE EFFECT Scenario Market Forecast
Q09 | SHORT-TERM PRICE INCREASE EFFECT Scenario Product Share Forecast
Market Share Building Objectives
M34 | MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast
Q34 | MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast
Market Share Holding Objectives
F35 | MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast
G35 | MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast
Market Share Harvesting Objectives
M35 | MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast
Q35 | MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast
Bank Borrowing: 3% Inflation Scenarios
M75 | BANK BORROWING: 3% INFLATION SCENARIOS Scenario Market Forecast
Q75 | BANK BORROWING: 3% INFLATION SCENARIOS Scenario Product Share Forecast
Bank Borrowing: 6% Inflation Scenarios
M76 | BANK BORROWING: 6% INFLATION SCENARIOS Scenario Market Forecast
Q76 | BANK BORROWING: 6% INFLATION SCENARIOS Scenario Product Share Forecast
Bank Borrowing: 9% Inflation Scenarios
M77 | BANK BORROWING: 9% INFLATION SCENARIOS Scenario Market Forecast
Q77 | BANK BORROWING: 9% INFLATION SCENARIOS Scenario Product Share Forecast
Credit Extension & Cost Reduction Scenarios
M96 | CREDIT EXTENSION & COST REDUCTION SCENARIOS Scenario Market Forecast
Q96 | CREDIT EXTENSION & COST REDUCTION SCENARIOS Scenario Product Share Forecast
There are four basic issues to investigate when considering the marketing
environment for the industry.
Market Growth
Market Structure
Market/s Serviced
Customer & End User Factors
Market Growth (both short-term and medium term) by each Product and
Market Area is fully evaluated in this section, as is the historic market
data.
The Market Structure for the industry is very critical for
profitability. The nature of the market, the location of the Market-Place, the
customer base and the supplier structure is exhaustively covered in this
report.
Market/s Serviced is the term used to denote the function between the
product/s and services offered by the industry and the particular market sector
which the marketing effort reaches. The Market Serviced is the true market for
the industry in terms of product/s and services.
THE TRADING AREA
The Market analysis provides data in terms of the operational trading area
of the industry. This being the regions, countries or states which form the
effective competitive and market environment for the industry. Whether or not a
company operates in the various areas covered is immaterial as the effects of
the Market-Place exist nonetheless.
BASIS OF MARKET COVERAGE
Reports give coverage of all the Major Products and Markets supplied and
serviced by the industry. The reported Target Markets are those which are
perceived to be the most important area for the industry in the Medium and Long
Term.
In that these reports are conceived as Market & Corporate documents it is
felt important to concentrate only on those markets which represent the
corner-stones of the industry customer bases and not become involved in any
peripheral activities of the industry.
Market coverage is designed to encompass not only the existing markets for the
industry, but also areas of market expansion, product segmentation, parallel
markets, et al. By the same token the data excludes those market areas or
sectors which are unavailable to the industry for whatever technical or
commercial reasons.
MKT_DEFI.HTM MARKET DEFINITIONS
**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.
Bank Borrowing: 3% Inflation Scenarios
Bank Borrowing: 6% Inflation Scenarios
Bank Borrowing: 9% Inflation Scenarios
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
BASE
MARKET VALUE
BASIS OF MARKET COVERAGE
Credit Extension & Cost Reduction Scenarios
MARKET
DATA NOTES
MARKET ECONOMIC CLIMATE SCENARIOS ENVIRONMENT
MARKET ECONOMIC CLIMATE SCENARIOS
Market
Growth
Market Share Building Objectives
Market Share Harvesting Objectives
Market Share Holding Objectives
Market/s
Serviced
Price
Cutting Effect
Price Increase Effect
PRODUCT
SECTOR
TERMS USED IN THIS REPORT
The
Market Structure
TRADING
AREA
VALUE TERMS AND VOLUME TERMS
MARKET ECONOMIC CLIMATE SCENARIOS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET
DATA NOTES
MARKET ECONOMIC CLIMATE SCENARIOS ENVIRONMENT
Market
Growth
The
Market Structure
Market/s
Serviced
TRADING
AREA
BASIS OF MARKET COVERAGE
BASE
MARKET VALUE
VALUE
PRODUCT
SECTOR
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
Price
Cutting Effect
Price Increase Effect
Market Share Building Objectives
Market Share Holding Objectives
Market Share Harvesting Objectives
Bank Borrowing: 3% Inflation Scenarios
Bank Borrowing: 6% Inflation Scenarios
Bank Borrowing: 9% Inflation Scenarios
Credit Extension & Cost Reduction Scenarios