LEGEND

This report contains thousands of spreadsheets and tables and in order to provide readers with a ready reference identifier it is necessary to identify the various topics with a pictorial representation. The report uses a consistent set of pictorial references which will enable the reader to quickly identify the information sought. The same symbols are used as icons in the on-line modelling and forecasting systems software.

This is an entry level product and thus the animated icons and images are designed to provide a ready reference to enable users to know where they are in the database; however, experienced users may find the animations unnecessary and thus in the more advanced products the "ChangeIcon" utility can be used to universally replace icons and images with others from the 'Image Bin' folder or with the users' own images.

 

Page:

1

The Page: numbers given in the CONTENTS section of the various chapters refer to the bookmark which indicate the page if the chapter was formatted (WITH the necessary tables) into a PDF format, a word processor document, or a printed document. As web pages are a single page (with links to the tables), these bookmarks do not link to any page, however if users convert these chapters into a format which uses individual pages then these bookmark links should be checked and paginated accordingly.

ABC

The code beside any link represents both the name of the Excel spreadsheet found in the 'xls_MarketResearch' or the 'xls_Corporate' folders as well as the Access tables found in the 'MarketResearch.mdb', World.mdb or the 'Corporate.mdb' files in the 'MDB' folder.

ABC.HTM

A code with a 'HTM' type beside any link represents an 'HTM' page found in the root directory of the report. In addition the 'HTM' page will be based on data which can be found as an Excel spreadsheet and Access table.

ADMINISTRATION

ADVERTISING

ANCILLARY SERVICES

BIG FILE - Wait while loading...

COMPARISON GRAPHIC [Recommended]

COMPETITIVE ANALYSIS

COMPETITOR FACTORS

COMPETITORS

CRITICAL FACTORS

DATABASE FLOWCHART

DISTRIBUTION

DISTRIBUTION CHANNELS

DISTRIBUTION EMPLOYMENT

END USERS

EXCEL SOLVER SPREADSHEET

EXCEL SPREADSHEETS

EXPORT

FINANCIAL DATA

FINANCIAL DATA SPREADSHEETS

GEOGRAPHIC DATA

GRID: Reader working grid

IMMEDIATE, OEM or TRADE BUYERS

INDUSTRY DATA

INDUSTRY NORMS

INFORMATION & DEFINITIONS

INFORMATION & DEFINITIONS

INFORMATION & EXPLANATIONS

MAJOR CITY DATA

MARKET DATA

MARKET AVAILABILITY DEFINITION

MARKET AVAILABILITY DEFINITION

MARKET AVAILABILITY DATA

MARKET FORECAST SCENARIOS

MARKET SERVICED

MARKET TARGET

NORTH AMERICAN
INDUSTRY CLASSIFICATIONS

NORTH AMERICAN INDUSTRY
CLASSIFICATIONS BRIDGE

OPERATIONAL ANALYSIS

OPERATIONS

Page: HTM page link

PERCEPTION DEFINITION

PERFORMANCE GRID FACTORS

PERSONNEL

PHYSICAL DISTRIBUTION

PLANNING GRIDS

PROCESSES

PRODUCT ANALYSIS

PRODUCT FLOW

PRODUCT MIX

PRODUCT SEGMENTATION

PRODUCT LAUNCH

PRODUCT DEVELOPMENT

PRODUCTS

PROMOTIONAL

PRICING

QUERY: a Query linking the various tables is recommended to obtain a result.

PURCHASING POWER PARITY

REAL TERMS

REFERENCE DATA

RESEARCH & DEVELOPMENT

RISK ANALYSIS

SEARCH

SPREADSHEET

SALES & BUYERS

SALES FORCE

SALES PROMOTION

SPREADSHEET
for STRATEGIC TOPICS

SQL or ACCESS DATABASES

STRATEGIC

SURVEYS

TACTICAL

TECHNOLOGY

TOWN & CITY DATA

TRADE CELL ANALYSIS

TRADE CELL

VALUATION

WORLD DATA