Ref:
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NOTES + DEFINITIONS
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01.
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-
OEM & Manufacturers
Market Level
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02.
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-
Wholesale &
Distributor Market Level
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03.
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-
Retailer & Added
Value Retailer Market Level
|
04.
|
-
End User & Consumer
Market Level
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05.
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-
Discounted &
Promotional Market Level
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06.
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-
Plant & Equipment
Average Annual Investment
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07.
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-
Product Prices as a %
of the Market Average
|
08.
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-
New Products as a % of
the Total Output
|
09.
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-
Relative output of
Products of a Superior Quality as a % of the Total
|
10.
|
-
Index of Comparative
Salesforce and Selling Expenditure
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11.
|
-
Index of Comparative
Advertising Expenditure
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12.
|
-
Index of Comparative
General Promotional Expenditure
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13.
|
-
Product Adoption Rates
|
14.
|
-
Product Sales Conversion Rates
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15.
|
-
Average Annual Sales Growth
Rate
|
16.
|
-
Capacity Utilization
as a measure of Standard Capacity
|
17.
|
-
Standardized
Products & Services Index
|
18.
|
-
Relative Employee
Compensation Index
|
19.
|
-
Instable Market Share
as an Index of Total Market Share
|
20.
|
-
Relative Forward Integration
Index
|
21.
|
-
Plant and Equipment
Investment greater than Depreciation
|
|
-
Plant and Equipment
Investment Equal to Depreciation
|
|
-
Plant and Equipment
Investment Less than Depreciation
|
|
-
Plant and Equipment
Investment - Unallocated
|
22.
|
- Plant and Equipment in
Use within the range 0-3 years
|
|
-
Plant and Equipment in Use within the range 3-6 years
|
|
-
Plant and Equipment in Use within the range 6-9 years
|
|
-
Plant and Equipment in
Use over years 9 old / Unallocated
|
23.
|
-
Supplier Concentration = 8
Largest
|
|
-
Supplier Concentration = 20
Largest
|
|
-
Supplier Concentration = 50
Largest
|
|
-
Supplier Concentration
= Unspecified / Unallocated
|
24.
|
-
Immediate Wholesale
& Retail Customers
|
|
-
Immediate OEM and
Manufacturing Customers
|
|
-
Immediate Consumer and
End User Customers
|
|
-
Immediate Non-Specific
Customers / Unallocated
|
25.
|
-
Enterprises within the
Range 1-19 Employees
|
|
-
Enterprises within the
Range 20-99 Employees
|
|
-
Enterprises within the
Range 100+ Employees
|
|
-
Enterprises within
Unspecified / Unallocated Employee Ranges
|
26.
|
-
Buyer Age Profile in
the range 0-19 Years
|
|
-
Buyer Age Profile in
the range 20-24 Years
|
|
-
Buyer Age Profile in
the range 25-34 Years
|
|
-
Buyer Age Profile in
the range 35-44 Years
|
|
-
Buyer Age Profile in
the range 45-54 Years
|
|
-
Buyer Age Profile in the
range 55-64 Years
|
|
-
Buyer Age Profile in
the range 65+ / Unallocated Years
|
27.
|
-
Buyer Profile in the AB
Social Group
|
|
-
Buyer Profile in the C1
Social Group
|
|
-
Buyer Profile in the C2
Social Group
|
|
-
Buyer Profile in the
DE / Unallocated Social Group
|
28.
|
-
End User Age Profile
in the range 0-19 Years
|
|
-
End User Age Profile
in the range 20-24 Years
|
|
-
End User Age Profile
in the range 25-34 Years
|
|
-
End User Age Profile
in the range 35-44 Years
|
|
-
End User Age Profile
in the range 45-54 Years
|
|
-
End User Age Profile
in the range 55-64 Years
|
|
-
End User Age Profile
in the range 65+ / Unallocated Years
|
29.
|
-
End User Profile in the
AB Social Group
|
|
-
End User Profile in the
C1 Social Group
|
|
-
End User Profile in the
C2 Social Group
|
|
-
End User Profile in
the DE / Unallocated Social Group
|
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INDEX
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