INDUSTRY NORMS
Company Products & Services
PRODUCT
The data isolated here represents the average and covers the companies involved
in the Industry , as well as subsidiaries and other marketing
companies or organizations as an average for the country covered.
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DEFINITIONS OF MARKET CHANNELS |
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Primary level |
Prime Providers |
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Main Distribution level |
Distributors |
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Non-retail buyer level |
Immediate or Commercial Buyers |
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Retail level |
Retailers |
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End User level |
End Users |
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OPERATIONS: |
INDEX |
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Industry Operations & Activities 1 |
**** |
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Industry Operations & Activities 2 |
**** |
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Industry Operations & Activities 3 |
**** |
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Industry Operations & Activities 4 |
**** |
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Industry Operations & Activities 5 |
**** |
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Industry Operations & Activities 6 |
**** |
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Industry Operations & Activities 7 |
**** |
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Industry Operations & Activities 8 |
**** |
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Industry Operations & Activities 9 |
**** |
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Industry Operations & Activities 10 |
**** |
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Industry Operations & Activities 11 |
**** |
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Industry Operations & Activities 12 |
**** |
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Industry Operations & Activities 13 |
**** |
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Industry Operations & Activities 14 |
**** |
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Industry Operations & Activities 15 |
**** |
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COMPETITORS: |
INDEX |
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Industry Chief Overall Service Competitor |
**** |
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Industry Main National Market Competitor |
**** |
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Industry Main Regional / Local Market Competitor |
**** |
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Industry Main Trade Cell Market Competitor |
**** |
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Industry Main National Product Superiority Competitor |
**** |
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Industry Main Trade Cell Product Superiority Competitor |
**** |
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Industry Main National Price Competition Competitor |
**** |
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Industry Main Trade Cell Price Competition Competitor |
**** |
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Industry Main National Financial Strength Competitor |
**** |
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Industry Main Trade Cell Financial Strength Competitor |
**** |
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Industry Main National Customer Satisfaction Competitor |
**** |
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Industry Main Trade Cell Customer Satisfaction Competitor |
**** |
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Industry Main National Marketing Aggression Competitor |
**** |
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Industry Main Trade Cell Marketing Aggression Competitor |
**** |
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Industry Main New Product Development Competitor |
**** |
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MARKET MULTIPLIERS |
Year 1 |
Year 2 |
Year 3 |
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01. OEM & Manufacturers |
**** |
**** |
**** |
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02. Wholesalers & Distributors |
**** |
**** |
**** |
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03. Retailers & A.V.R. |
**** |
**** |
**** |
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04. Users & Consumers |
**** |
**** |
**** |
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05. Discount / Promotional |
**** |
**** |
**** |
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INDUSTRY INDICES |
INDEX |
INDEX |
INDEX |
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06. P & E Av Investment |
**** |
**** |
**** |
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07. Relative Prices |
**** |
**** |
**** |
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08. New Products |
**** |
**** |
**** |
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09. Relative Quality |
**** |
**** |
**** |
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10. Salesforce Expenditure |
**** |
**** |
**** |
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11. Advertising Expenditure |
**** |
**** |
**** |
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12. Promotional Expenditure |
**** |
**** |
**** |
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13. Product Adoption |
**** |
**** |
**** |
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14. Sales Conversion |
**** |
**** |
**** |
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15. Sales Growth |
**** |
**** |
**** |
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16. Capacity Utilization |
**** |
**** |
**** |
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17. Product Standardization |
**** |
**** |
**** |
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18. Relative Compensation |
**** |
**** |
**** |
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19. Market Share Stability |
**** |
**** |
**** |
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20. Relative Integration |
**** |
**** |
**** |
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INDUSTRY PROFILE |
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21. P & E INVESTMENT |
% OF COMPANIES |
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P & E INVESTMENT: < than Depreciation |
**** |
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P & E INVESTMENT: = to Depreciation |
**** |
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P & E INVESTMENT: > than Depreciation |
**** |
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P & E INVESTMENT; Unallocated |
**** |
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22. PLANT & EQUIPMENT |
% OF TOTAL P & E |
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PLANT & EQUIPMENT: Years Old: 0-3 |
**** |
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PLANT & EQUIPMENT: Years Old: 3-6 |
**** |
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PLANT & EQUIPMENT: Years Old: 6-9 |
**** |
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PLANT & EQUIPMENT: Years Old: 9+ / Rest |
**** |
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23. SUPPLIER CONCENTRATION |
% OF TOTAL REVENUE |
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SUPPLIER CONCENTRATION: Largest 8 companies |
**** |
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SUPPLIER CONCENTRATION: Largest 8 companies |
**** |
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SUPPLIER CONCENTRATION: Largest 50 companies |
**** |
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SUPPLIER CONCENTRATION: Unallocated |
**** |
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24. IMMEDIATE CUSTOMER BASE |
% OF TOTAL REVENUE |
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IMMEDIATE CUSTOMER BASE: Wholesale & Retail |
**** |
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IMMEDIATE CUSTOMER BASE: Manufacturers & OEM |
**** |
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IMMEDIATE CUSTOMER BASE: End Users |
**** |
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IMMEDIATE CUSTOMER BASE: Unallocated |
**** |
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25. EMPLOYEE RANGES |
% OF TOTAL |
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EMPLOYEE RANGES: 1-19 Employees |
**** |
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EMPLOYEE RANGES: 20-99 Employees |
**** |
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EMPLOYEE RANGES: 100+ Employees |
**** |
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EMPLOYEE RANGES: Unallocated |
**** |
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CUSTOMER PROFILES |
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26. IMMEDIATE BUYER |
% AGE PROFILE |
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IMMEDIATE BUYER Age: <= 19 |
**** |
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IMMEDIATE BUYER Age: 20-24 |
**** |
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IMMEDIATE BUYER Age: 25-34 |
**** |
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IMMEDIATE BUYER Age: 35-44 |
**** |
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IMMEDIATE BUYER Age: 45-54 |
**** |
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IMMEDIATE BUYER Age: 55-64 |
**** |
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IMMEDIATE BUYER Age: >=65 / Unallocated |
**** |
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27. IMMEDIATE BUYER |
% SOCIAL PROFILE |
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IMMEDIATE BUYER Social Group: AB |
**** |
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IMMEDIATE BUYER Social Group: C1 |
**** |
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IMMEDIATE BUYER Social Group: C2 |
**** |
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IMMEDIATE BUYER Social Group: DE / Unallocated |
**** |
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28. END USER |
% AGE PROFILE |
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END USER Age: <= 19 |
**** |
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END USER Age: 20-24 |
**** |
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END USER Age: 25-34 |
**** |
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END USER Age: 35-44 |
**** |
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END USER Age: 45-54 |
**** |
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END USER Age: 55-64 |
**** |
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END USER Age: >=65 / Unallocated |
**** |
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29. END USER |
% SOCIAL PROFILE |
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END USER Social Group: AB |
**** |
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END USER Social Group: C1 |
**** |
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END USER Social Group: C2 |
**** |
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END USER Social Group: DE / Unallocated |
**** |
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This Summary represents an AVERAGE for ALL PRODUCT INDUSTRIES & MARKETS.
See notes for reference and definitions.