TACTICAL OPTIONS FINANCIAL SCENARIOS

Company Products & Services


TACTICAL OPTIONS FINANCIAL SCENARIOS

CONTENTS

Page:

      TACTICAL OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY

1

~ .... HISTORIC FINANCIAL DATA

2

~ .... Historic Balance Sheet

3

~ ~...... Historic Costs & Margins

4

~ ~........ Historic Financial Ratios & Margins

5

~ ~.......... Historic Operational Ratios & Margins

6

~ .... Financial forecast notes

7

~ .... TACTICAL OPTIONS FORECASTS

8

~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

9

~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

10

~ ........ Base Forecast : Median Market Scenario Financial Ratios

11

~ .......... Base Forecast : Median Market Scenario Operational Margins

12

~ .... Sales Cost Improvement Balance Sheet Forecast

13

~ ...... Sales Cost Improvement Operational Costs Forecast

14

~ ........ Sales Cost Improvement Financial Ratios

15

~ .......... Sales Cost Improvement Operational Margins

16

~ .... Product Price Cutting Balance Sheet Forecast

17

~ ...... Product Price Cutting Operational Costs Forecast

18

~ ........ Product Price Cutting Financial Ratios

19

~ .......... Product Price Cutting Operational Margins

20

~ .... Product Price Increase Balance Sheet Forecast

21

~ ...... Product Price Increase Operational Costs Forecast

22

~ ........ Product Price Increase Financial Ratios

23

~ .......... Product Price Increase Operational Margins

24

~ .... Promotional Expenditure Balance Sheet Forecast

25

~ ...... Promotional Expenditure Operational Costs Forecast

26

~ ........ Promotional Expenditure Financial Ratios

27

~ .......... Promotional Expenditure Operational Margins

28

~ .... Target Markets Development Balance Sheet Forecast

29

~ ...... Target Markets Development Operational Costs Forecast

30

~ ........ Target Markets Development Financial Ratios

31

~ .......... Target Markets Development Operational Margins

32

~ .... Order Taking Improvements Balance Sheet Forecast

33

~ ...... Order Taking Improvements Operational Costs Forecast

34

~ ........ Order Taking Improvements Financial Ratios

35

~ .......... Order Taking Improvements Operational Margins

36

~ .... Product Positioning Balance Sheet Forecast

37

~ ...... Product Positioning Operational Costs Forecast

38

~ ........ Product Positioning Financial Ratios

39

~ .......... Product Positioning Operational Margins

40

~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

41

~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

42

~ ........ Product Branding + Multi-branding Investment Financial Ratios

43

~ .......... Product Branding + Multi-branding Investment Operational Margins

44

~ .... Customer / Order Processing Systems Investment Balance Sheet Forecast

45

~ ...... Customer / Order Processing Systems Investment Operational Costs Forecast

46

~ ........ Customer / Order Processing Systems Investment Financial Ratios

47

~ .......... Customer / Order Processing Systems Investment Operational Margins

48

~ .... Systems Investment Balance Sheet Forecast

49

~ ...... Systems Investment Operational Costs Forecast

50

~ ........ Systems Investment Financial Ratios

51

~ .......... Systems Investment Operational Margins

52

~ .... Overseas Development Balance Sheet Forecast

53

~ ...... Overseas Development Operational Costs Forecast

54

~ ........ Overseas Development Financial Ratios

55

~ .......... Overseas Development Operational Margins

56

~ .... Sales Personnel + Staff Improvement Balance Sheet Forecast

57

~ ...... Sales Personnel + Staff Improvement Operational Costs Forecast

58

~ ........ Sales Personnel + Staff Improvement Financial Ratios

59

~ .......... Sales Personnel + Staff Improvement Operational Margins

61

~ .... Financial data definitions

INDEX


HISTORIC FINANCIAL DATA

TACTICAL OPTIONS FINANCIAL SCENARIOS ISSUES

F_H- FIN_HIST.HTM   HISTORIC FINANCIAL DATA

 Financial Definitions


TACTICAL OPTIONS FINANCIAL SCENARIOS

FINANCIAL DATA FORECAST

TACTICAL OPTIONS FINANCIAL SCENARIOS BASED BALANCE SHEET - FORECASTS


The TACTICAL OPTIONS FINANCIAL SCENARIOS BALANCE SHEET FORECASTS section gives a series of Balance Sheet Forecasts for the industry using a number of assumptions relating to the Sales & Selling decisions available to the sales management of the industry.

The Balance sheet forecast given shows the effects of sales and selling tactics which Sales Management is likely to recommend:


TACTICAL OPTIONS FINANCIAL SCENARIOS

- Base Forecast : Median Market Scenario

- Sales Cost Improvement

- Long Term Product Price Cutting
- Long Term Product Price Increase
- Promotional Expenditure
- Target Markets Development
- Order Taking Improvements
- Product Positioning
- Product Branding + Multi-branding Investment
- Customer / Order Processing Systems Investment
- Systems Investment
- Overseas Development
- Sales Personnel + Staff Improvement


Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the selling and sales improvements, margins and profitability and these decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important factors and provide balance sheet forecasts for each of the scenarios.

The data provides a short and medium term forecast covering the next 6 years for each of the Forecast Financial and Operational items. The Financial and Operational Data sections show each of the items listed below in terms of forecast data and covers a period of the next 6 years.

 

Base Forecast :Median Market Scenario

F0M|     MEDIAN  FORECAST: Financials

G0M|     MEDIAN  FORECAST: Margins & Ratios

Sales Cost Improvement

F37|     SALES COST IMPROVEMENT :Financials

G37|     SALES COST IMPROVEMENT :Margins & Ratios

Product Price Cutting

F38|     LONG-TERM PRODUCT PRICE CUTTING :Financials

G38|     LONG-TERM PRODUCT PRICE CUTTING :Margins & Ratios

Product Price Increase

F39|     LONG-TERM PRODUCT PRICE INCREASE :Financials

G39|     LONG-TERM PRODUCT PRICE INCREASE :Margins & Ratios

Promotional Expenditure

F40|     PROMOTIONAL EXPENDITURE :Financials

G40|     PROMOTIONAL EXPENDITURE :Margins & Ratios

Target Markets Development

F41|     TARGET MARKETS DEVELOPMENT :Financials

G41|     TARGET MARKETS DEVELOPMENT :Margins & Ratios

Order Taking Improvements

F42|     ORDER TAKING IMPROVEMENTS :Financials

G42|     ORDER TAKING IMPROVEMENTS :Margins & Ratios

Product Positioning

F43|     PRODUCT POSITIONING :Financials

G43|     PRODUCT POSITIONING :Margins & Ratios

Product Branding + Multi-branding Investment

F44|     PRODUCT BRANDING + MULTI-BRANDING INVESTMENT :Financials

G44|     PRODUCT BRANDING + MULTI-BRANDING INVESTMENT :Margins & Ratios

Customer / Order Processing Systems Investment

F45|     CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT :Financials

G45|     CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT :Margins & Ratios

Systems Investment

F46|     SYSTEMS INVESTMENT :Financials

G46|     SYSTEMS INVESTMENT :Margins & Ratios

Overseas Development

F47|     OVERSEAS DEVELOPMENT :Financials

G47|     OVERSEAS DEVELOPMENT :Margins & Ratios

Sales Personnel + Staff Improvement

F48|     SALES PERSONNEL + STAFF IMPROVEMENT :Financials

G48 |     SALES PERSONNEL + STAFF IMPROVEMENT :Margins & Ratios

 FIN_DEFI.HTM FINANCIAL DEFINITIONS


INDEX

Balance Sheet Base Forecast : Median Market Scenario, 8
Balance Sheet Customer / Order Processing Systems, 44
Balance Sheet Historic, 2
Balance Sheet Order Taking Improvements, 32
Balance Sheet Overseas Development, 52
Balance Sheet Product Branding + Multi-branding In, 40
Balance Sheet Product Positioning, 36
Balance Sheet Product Price Cutting, 16
Balance Sheet Product Price Increase, 20
Balance Sheet Promotional Expenditure, 24
Balance Sheet Sales Cost Improvement, 12
Balance Sheet Sales Personnel + Staff Improvement, 56
Balance Sheet Systems Investment, 48
Balance Sheet Target Markets Development, 28

Costs & Margins Historic, 3

Financial data definitions, 61
Financial forecast notes, 6
Financial Ratios Base Forecast : Median Market, 10
Financial Ratios Customer / Order Processing System, 46
Financial Ratios Order Taking Improvements, 34
Financial Ratios Overseas Development, 54
Financial Ratios Product Branding + Multi-branding, 42
Financial Ratios Product Positioning, 38
Financial Ratios Product Price Cutting, 18
Financial Ratios Product Price Increase, 22
Financial Ratios Promotional Expenditure, 26
Financial Ratios Sales Cost Improvement, 14
Financial Ratios Sales Personnel + Staff Improvement, 58
Financial Ratios Systems Investment, 50
Financial Ratios Target Markets Development, 30
Financial Ratios & Margins Historic, 4

HISTORIC FINANCIAL DATA, 1

Operational Costs Base Forecast : Median Market, 9
Operational Costs Customer / Order Processing System, 45
Operational Costs Order Taking Improvements, 33
Operational Costs Overseas Development, 53
Operational Costs Product Branding + Multi-branding, 41
Operational Costs Product Positioning, 37
Operational Costs Product Price Cutting, 17
Operational Costs Product Price Increase, 21
Operational Costs Promotional Expenditure, 25
Operational Costs Sales Cost Improvement, 13
Operational Costs Sales Personnel + Staff Improvement, 57
Operational Costs Systems Investment, 49
Operational Costs Target Markets Development, 29
Operational Margins Base Forecast : Median Market, 11
Operational Margins Customer / Order Processing, 47
Operational Margins Order Taking Improvements, 35
Operational Margins Overseas Development, 55
Operational Margins Product Branding + Multi-brand, 43
Operational Margins Product Positioning, 39
Operational Margins Product Price Cutting, 19
Operational Margins Product Price Increase, 23
Operational Margins Promotional Expenditure, 27
Operational Margins Sales Cost Improvement, 15
Operational Margins Sales Personnel + Staff Improvement, 59
Operational Margins Systems Investment, 51
Operational Margins Target Markets Development, 31
Operational Ratios & Margins Historic, 5

TACTICAL OPTIONS FINANCIAL FORECASTS, 7


CONTENTS

Base Forecast : Median Market Scenario
Customer / Order Processing Systems Investment
HISTORIC FINANCIAL DATA
Order Taking Improvements
Overseas Development
Product Branding + Multi-branding Investment
Product Positioning
Product Price Cutting
Product Price Increase
Promotional Expenditure
Sales Cost Improvement
Sales Personnel + Staff Improvement
Systems Investment
TACTICAL OPTIONS FINANCIAL FORECASTS


HISTORIC FINANCIAL DATA
TACTICAL OPTIONS FINANCIAL FORECASTS
Base Forecast : Median Market Scenario
Sales Cost Improvement
Product Price Cutting
Product Price Increase
Promotional Expenditure
Target Markets Development
Order Taking Improvements
Product Positioning
Product Branding + Multi-branding Investment
Customer / Order Processing Systems Investment
Systems Investment
Overseas Development
Sales Personnel + Staff Improvement