STRATEGIC OPTIONS FINANCIAL SCENARIOS

Company Products & Services

STRATEGIC OPTIONS FINANCIAL SCENARIOS

CONTENTS

Page:

      STRATEGIC OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY

1

~ .... HISTORIC FINANCIAL DATA

2

~ .... Historic Balance Sheet

3

~ ~ ...... Historic Costs & Margins

4

~ ~ ........ Historic Financial Ratios & Margins

5

~ ~ .......... Historic Operational Ratios & Margins

6

~ .... Financial forecast notes

7

~ .... STRATEGIC OPTIONS FINANCIAL FORECASTS

8

~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

9

~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

10

~ ........ Base Forecast : Median Market Scenario Financial Ratios

11

~ .......... Base Forecast : Median Market Scenario Operational Margins

12

~ .... Fixed Marketing Cost Objectives Balance Sheet Forecast

13

~ ...... Fixed Marketing Cost Objectives Operational Costs Forecast

14

~ ........ Fixed Marketing Cost Objectives Financial Ratios

15

~ .......... Fixed Marketing Cost Objectives Operational Margins

16

~ .... Variable Marketing Cost Objectives Balance Sheet Forecast

17

~ ...... Variable Marketing Cost Objectives Operational Costs Forecast

18

~ ........ Variable Marketing Cost Objectives Financial Ratios

19

~ .......... Variable Marketing Cost Objectives Operational Margins

20

~ .... General Marketing Process Cost Objectives Balance Sheet Forecast

21

~ ...... General Marketing Process Cost Objectives Operational Costs Forecast

22

~ ........ General Marketing Process Cost Objectives Financial Ratios

23

~ .......... General Marketing Process Cost Objectives Operational Margins

24

~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast

25

~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast

26

~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios

27

~ .......... Distribution & Product Delivery Cost Objectives Operational Margins

28

~ .... Administrative & General Expense Objectives Balance Sheet Forecast

29

~ ...... Administrative & General Expense Objectives Operational Costs Forecast

30

~ ........ Administrative & General Expense Objectives Financial Ratios

31

~ .......... Administrative & General Expense Objectives Operational Margins

32

~ .... Selling Cost Objectives Balance Sheet Forecast

33

~ ...... Selling Cost Objectives Operational Costs Forecast

34

~ ........ Selling Cost Objectives Financial Ratios

35

~ .......... Selling Cost Objectives Operational Margins

36

~ .... Advertising Cost Objectives Balance Sheet Forecast

37

~ ...... Advertising Cost Objectives Operational Costs Forecast

38

~ ........ Advertising Cost Objectives Financial Ratios

39

~ .......... Advertising Cost Objectives Operational Margins

40

~ .... Promotional & Pricing Cost Objectives Balance Sheet Forecast

41

~ ...... Promotional & Pricing Cost Objectives Operational Costs Forecast

42

~ ........ Promotional & Pricing Cost Objectives Financial Ratios

43

~ .......... Promotional & Pricing Cost Objectives Operational Margins

44

~ .... Research & Product Cost Objectives Balance Sheet Forecast

45

~ ...... Research & Product Cost Objectives Operational Costs Forecast

46

~ ........ Research & Product Cost Objectives Financial Ratios

47

~ .......... Research & Product Cost Objectives Operational Margins

48

~ .... Market Share Building Objectives Balance Sheet Forecast

49

~ ...... Market Share Building Objectives Operational Costs Forecast

50

~ ........ Market Share Building Objectives Financial Ratios

51

~ .......... Market Share Building Objectives Operational Margins

52

~ .... Market Share Holding Objectives Balance Sheet Forecast

53

~ ...... Market Share Holding Objectives Operational Costs Forecast

54

~ ........ Market Share Holding Objectives Financial Ratios

55

~ .......... Market Share Holding Objectives Operational Margins

56

~ .... Market Share Harvesting Objectives Balance Sheet Forecast

57

~ ...... Market Share Harvesting Objectives Operational Costs Forecast

58

~ ........ Market Share Harvesting Objectives Financial Ratios

59

~ .......... Market Share Harvesting Objectives Operational Margins

61

~ .... Financial data definitions

INDEX

HISTORIC FINANCIAL DATA

STRATEGIC OPTIONS FINANCIAL SCENARIOS ISSUES

F_H - FIN_HIST.HTM   HISTORIC FINANCIAL DATA

 Financial Definitions

STRATEGIC OPTIONS FINANCIAL SCENARIOS

FINANCIAL DATA FORECAST

STRATEGIC OPTIONS FINANCIAL SCENARIOS BASED BALANCE SHEET - FORECASTS


The STRATEGIC OPTIONS FINANCIAL SCENARIOS BALANCE SHEET FORECASTS section gives a series of Balance Sheet Forecasts for the industry using a number of assumptions relating to the strategic decisions available to the management of the industry.

The Balance sheet forecast given shows the effects of strategic improvements which Corporate Planning Management is likely to recommend:


STRATEGIC OPTIONS FINANCIAL SCENARIOS

- Base Forecast : Median Market Scenario

- Fixed Marketing Cost Objectives
- Variable Marketing Cost Objectives
- General Marketing Process Cost Objectives
- Distribution & Product Delivery Cost Objectives
- Administrative & General Expense Objectives
- Selling Cost Objectives
- Advertising Cost Objectives
- Promotional & Pricing Cost Objectives
- Research & Product Cost Objectives
- Market Share Building Objectives
- Market Share Holding Objectives
- Market Share Harvesting Objectives

Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the strategic improvements, margins and profitability and these decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important factors and provide balance sheet forecasts for each of the scenarios.

The data provides a short and medium term forecast covering the next 6 years for each of the Forecast Financial and Operational items. The Financial and Operational Data sections show each of the items listed below in terms of forecast data and covers a period of the next 6 years.


Base Forecast : Median Market Scenario

F0M|     MEDIAN  FORECAST : Financials

G0M|     MEDIAN  FORECAST : Margins & Ratios

Fixed Marketing Cost Objectives

F25|     FIXED MARKETING COST OBJECTIVES : Financials

G25|     FIXED MARKETING COST OBJECTIVES : Margins & Ratios

Variable Marketing Cost Objectives

F26|     VARIABLE MARKETING COST OBJECTIVES : Financials

G26|     VARIABLE MARKETING COST OBJECTIVES : Margins & Ratios

General Marketing Process Cost Objectives

F27|     GENERAL MARKETING PROCESS COST OBJECTIVES : Financials

G27|     GENERAL MARKETING PROCESS COST OBJECTIVES : Margins & Ratios

Distribution & Product Delivery Cost Objectives

F28|     DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Financials

G28|     DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Margins & Ratios

Administrative & General Expense Objectives

F29|     ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Financials

G29|     ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Margins & Ratios

Selling Cost Objectives

F30|     SELLING COST OBJECTIVES : Financials

G30|     SELLING COST OBJECTIVES : Margins & Ratios

Advertising Cost Objectives

F31|     ADVERTISING COST OBJECTIVES : Financials

G31|     ADVERTISING COST OBJECTIVES : Margins & Ratios

Promotional & Pricing Cost Objectives

F32|     PROMOTIONAL & PRICING COST OBJECTIVES : Financials

G32|     PROMOTIONAL & PRICING COST OBJECTIVES : Margins & Ratios

Research & Product Cost Objectives

F33|     RESEARCH & PRODUCT COST OBJECTIVES : Financials

G33|     RESEARCH & PRODUCT COST OBJECTIVES : Margins & Ratios

Market Share Building Objectives

F34|     MARKET SHARE BUILDING OBJECTIVES : Financials

G34|     MARKET SHARE BUILDING OBJECTIVES : Margins & Ratios

Market Share Holding Objectives

F35|     MARKET SHARE HOLDING OBJECTIVES : Financials

G35|     MARKET SHARE HOLDING OBJECTIVES : Margins & Ratios

Market Share Harvesting Objectives

F36|     MARKET SHARE HARVESTING OBJECTIVES : Financials

G36 |     MARKET SHARE HARVESTING OBJECTIVES : Margins & Ratios

FIN_DEFI.HTMFINANCIAL DEFINITIONS

INDEX

 

Balance Sheet Administrative & General Expense, 28
Balance Sheet Advertising Cost Objectives, 36
Balance Sheet Base Forecast : Median Market Scenario, 8
Balance Sheet Distribution & Product Delivery Cost, 24
Balance Sheet Fixed Marketing Cost Objectives, 12
Balance Sheet General Marketing Process Cost Object, 20
Balance Sheet Historic, 2
Balance Sheet Market Share Building Objectives, 48
Balance Sheet Market Share Harvesting Objectives, 56
Balance Sheet Market Share Holding Objectives, 52
Balance Sheet Promotional & Pricing Cost Objectives, 40
Balance Sheet Research & Product Cost Objectives, 44
Balance Sheet Selling Cost Objectives, 32
Balance Sheet Variable Marketing Cost Objectives, 16

Costs & Margins Historic, 3

Financial data definitions, 61
Financial forecast notes, 6
Financial Ratios Administrative & General Expense, 30
Financial Ratios Advertising Cost Objectives, 38
Financial Ratios Base Forecast : Median Market, 10
Financial Ratios Distribution & Product Delivery Costs, 26
Financial Ratios Fixed Marketing Cost Objectives, 14
Financial Ratios General Marketing Process Cost, 22
Financial Ratios Market Share Building Objectives, 50
Financial Ratios Market Share Harvesting Objectives, 58
Financial Ratios Market Share Holding Objectives, 54
Financial Ratios Promotional & Pricing Cost Objectives, 42
Financial Ratios Research & Product Cost Objectives, 46
Financial Ratios Selling Cost Objectives, 34
Financial Ratios Variable Marketing Cost Objectives, 18
Financial Ratios & Margins Historic, 4

HISTORIC FINANCIAL DATA, 1

Operational Costs Administrative & General Expenses, 29
Operational Costs Advertising Cost Objectives, 37
Operational Costs Base Forecast : Median Market, 9
Operational Costs Distribution & Product Delivery, 25
Operational Costs Fixed Marketing Cost Objectives, 13
Operational Costs General Marketing Process Cost, 21
Operational Costs Market Share Building Objectives, 49
Operational Costs Market Share Harvesting Objectives, 57
Operational Costs Market Share Holding Objectives, 53
Operational Costs Promotional & Pricing Cost Objectives, 41
Operational Costs Research & Product Cost Objectives, 45
Operational Costs Selling Cost Objectives, 33
Operational Costs Variable Marketing Cost Objectives, 17
Operational Margins Administrative & General Expenses, 31
Operational Margins Advertising Cost Objectives, 39
Operational Margins Base Forecast : Median Market, 11
Operational Margins Distribution & Product Delivery, 27
Operational Margins Fixed Marketing Cost Objective, 15
Operational Margins General Marketing Process Cost, 23
Operational Margins Market Share Building Objective, 51
Operational Margins Market Share Harvesting Objectives, 59
Operational Margins Market Share Holding Objectives, 55
Operational Margins Promotional & Pricing Cost, 43
Operational Margins Research & Product Cost Objectives, 47
Operational Margins Selling Cost Objectives, 35
Operational Margins Variable Marketing Cost Objectives, 19
Operational Ratios & Margins Historic, 5

STRATEGIC OPTIONS FINANCIAL FORECASTS, 7

CONTENTS

Administrative & General Expense Objectives
Advertising Cost Objectives
Base Forecast : Median Market Scenario
Distribution & Product Delivery Cost Objectives
Fixed Marketing Cost Objectives
General Marketing Process Cost Objectives
HISTORIC FINANCIAL DATA
Market Share Building Objectives
Market Share Harvesting Objectives
Market Share Holding Objectives
Promotional & Pricing Cost Objectives
Research & Product Cost Objectives
Selling Cost Objectives
STRATEGIC OPTIONS FINANCIAL FORECASTS

HISTORIC FINANCIAL DATA
STRATEGIC OPTIONS FINANCIAL FORECASTS
Base Forecast : Median Market Scenario
Fixed Marketing Cost Objectives
Variable Marketing Cost Objectives
General Marketing Process Cost Objectives
Distribution & Product Delivery Cost Objectives
Administrative & General Expense Objectives
Selling Cost Objectives
Advertising Cost Objectives
Promotional & Pricing Cost Objectives
Research & Product Cost Objectives
Market Share Building Objectives
Market Share Holding Objectives
Market Share Harvesting Objectives