HISTORIC MARKETING COSTS

Company Products & Services

****

 

HISTORIC MARKETING COSTS & MARGINS

Year 1

Year 2

Year 3

SALES COSTS:

Sales Personnel Variable & Commission Costs

****%

****%

****%

%

Sales Expenses and Costs

****%

****%

****%

%

Sales Materials Costs

****%

****%

****%

%

Total Sales Costs

****%

****%

****%

%

DISTRIBUTION + HANDLING COSTS:

Distribution Fixed Costs

****%

****%

****%

%

Distribution Variable Costs

****%

****%

****%

%

Warehousing Fixed Costs

****%

****%

****%

%

Warehousing Variable Costs

****%

****%

****%

%

Physical Handling Fixed Costs

****%

****%

****%

%

Physical Handling Variable Costs

****%

****%

****%

%

Physical Process Fixed Costs

****%

****%

****%

%

Physical Process Variable Costs

****%

****%

****%

%

Total Distribution and Handling Costs

****%

****%

****%

%

ADVERTISING COSTS:

Mailing & Correspondence Costs

****%

****%

****%

%

Media Advertising Costs

****%

****%

****%

%

Advertising Materials & Print Costs

****%

****%

****%

%

POS & Display Costs

****%

****%

****%

%

Exhibition & Events Costs

****%

****%

****%

%

Total Advertising Costs

****%

****%

****%

%

AFTER-SALES COSTS:

Product Returns & Rejection Costs

****%

****%

****%

%

Product Installation & Re-Installation Costs

****%

****%

****%

%

Product Breakdown & Post Installation Costs

****%

****%

****%

%

Product Systems & Configuration Costs

****%

****%

****%

%

Product Service & Maintenance Costs

****%

****%

****%

%

Customer Problem Solving & Customer Complaint Costs

****%

****%

****%

%

Total After-Sales Costs

****%

****%

****%

%

TOTAL MARKETING COSTS:

Total Marketing Costs

****%

****%

****%

%

PROFIT RATIOS:

Pre-tax Profit Margins

****%

****%

****%

%

Operating Profit Margin

****%

****%

****%

%

Trading Profit Margin

****%

****%

****%

%

Figures given as a % of Turnover