MARKETS

IMPORTANT NOTE ON FIGURES GIVEN IN THIS SECTION

The MARKET figures given in this section are notated as DSP (5) and the notations indicated signify the following:-

(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate

UNITS = Units times the multiplier given in brackets, E.g. ( '000 ) = x 1000 Units

TERMS USED IN THIS REPORT

MSP:- Supplier or Producer Prices
WSP:- Wholesale or Distributors Sale Prices
RSP:- Retail Sale Prices
CSP:- The price at End User or final distribution level
DSP:- The price actually paid net of discounting

TURNOVER: Turnover is sales plus investment income, grants and other funds received, income from disposals and other sources.

VALUE TERMS AND VOLUME TERMS

The standard report generated usually provides data in VALUE terms. This is by far the most popular (as demanded by readers) measure of commercial activity. We can also provide data in VOLUME or UNIT terms and this can be specified when the report is ordered. Obviously some reports do not lend themselves to Volume quantification and thus availability of this data will vary according to the report and the database.

MARKET VALUE -  PRODUCT SECTOR

M0M  |     MEDIAN  FORECAST Scenario Market Forecast

PRODUCT DEVELOPMENT  % OF TOTAL MARKET

Q0M  |     MEDIAN  FORECAST Scenario Product Share Forecast

MKT_DEFI.HTM MARKET DEFINITIONS

MARKET DATA NOTES

THE MARKET ENVIRONMENT

There are four basic issues to investigate when considering the marketing environment for the industry.

   Market Growth
   Market Structure
   Market/s Serviced
   Customer + End User Factors

Market Growth (both short-term and medium term) by each Product and Market Area is fully evaluated in this section, as is the historic market data.

The Market Structure for the industry is very critical for profitability. The nature of the market, the location of the Market-Place, the customer base and the supplier structure is exhaustively covered in this report.

Market/s Serviced is the term used to denote the function between the product/s and services offered by the industry and the particular market sector which the marketing effort reaches. The Market Serviced is the true market for the industry in terms of product/s and services.

THE TRADING AREA

The Market analysis provides data in terms of the operational trading area of the industry. This being the regions, countries or states which form the effective competitive and market environment for the industry. Whether or not a company operates in the various areas covered is immaterial as the effects of the Market-Place exist nonetheless.


BASIS OF MARKET COVERAGE

Reports give coverage of all the Major Products and Markets supplied and serviced by the industry. The reported Target Markets are those which are perceived to be the most important area for the industry in the Medium and Long Term.

In that these reports are conceived as Market & Corporate documents it is felt important to concentrate only on those markets which represent the corner-stones of the industry customer bases and not become involved in any peripheral activities of the industry.

Market coverage is designed to encompass not only the existing markets for the industry, but also areas of market expansion, product segmentation, parallel markets, et al. By the same token the data excludes those market areas or sectors which are unavailable to the industry for whatever technical or commercial reasons.

TIC -FM_IND_N.HTM  MARKET DATA + NORMS 

MARKETING COSTS

This section covers product industry costs under the following component headings:-

1. SALES & SELLING COSTS

The table below gives the average sales and selling costs ( as a % of Turnover OR MSP) for products. These costs include sales personnel.

2. DISTRIBUTION COSTS

The table below gives the average distribution costs ( as a % of Turnover or MSP ) for products. Distribution Costs also include PHYSICAL Handling, Processing and other related costs, but exclude order administration or accounts processing or handling costs.

3. ADVERTISING COSTS

The following table provides average ADVERTISING costs ( as a % of Turnover or MSP ) for products. Advertising Costs include all promotional expenditure, but excludes cost of sales personnel (i.e. retail, missionary or other sales personnel).

4. AFTER-SALES COSTS

The following table provides average AFTER-SALES costs ( as a % of Turnover or MSP ) for products. After-Sales Costs include all costs incurred after the point of sale (excluding credit and collection costs) which are not chargeable to, or recoupable from, the customer. These costs also include goodwill items such as after-sales visits to distributors or customers.

AFTER-SALES COSTS & WARRANTY COSTS

The table covering average AFTER-SALES costs ( as a % of Turnover or MSP ) for products also covers WARRANTY COSTS. These costs include all costs incurred after the point of sale (excluding credit and collection costs) which are not chargeable to, or recoupable from, the customer. These costs also include goodwill items such as after-sales visits to distributors or customers.

Warranty Costs are composed:-

1. The ITEM COST, i.e. the actual costs of replacing the faulty or reject product

2. The COST FACTOR, i.e. the administrative, handling, marketing and other costs involved in handling returns, rejects & warranties.

3. The WARRANTY COST, i.e. the total cost of warranties. This is the figure given below.

4. TOTAL AFTER-SALES COSTS

The following table provides average marketing costs ( as a % of MSP ) for products.

NOTES: The costs isolated below represent the industry average and cover the costs of companies in the industry, as well as subsidiaries and other marketing companies or organizations in each of the countries concerned.

The figures given indicate an annual average by year on market and should not be confused with the product launch figures given. The definitions for these sets of figures are not directly comparable.

MSP: Denotes the Suppliers, Manufacturers or Producers Selling Price or, in the case of non-manufacturing sales and services, the overall turnover.

F_H - FIN_MKTG.HTM  HISTORIC MARKETING DATA 

F0M - FINAMKTG.HTM  FORECAST MARKETING DATA 

I0M - FINBMKTG.HTM  FORECAST MARKETING RATIOS 

FPL - FINAMKTG.HTM  PRODUCT LAUNCH MARKETING DATA 

IPL FINBMKTG.HTM  PRODUCT LAUNCH MARKETING RATIOS  

 Financial Definitions

HISTORIC FINANCIAL DATA

MARKET FINANCIAL ISSUES

F_H - FIN_HIST.HTM  HISTORIC FINANCIAL DATA

 Financial Definitions

MARKET FINANCIAL SCENARIOS

THE INDUSTRY

FINANCIAL DATA FORECAST

MARKET FINANCIAL BALANCE SHEET FORECASTS

The MARKET FINANCIAL SCENARIOS BALANCE SHEET FORECASTS section gives a series of Balance Sheet Forecasts for the industry using a number of assumptions relating to the marketing decisions available to the management of the industry.

The Balance sheet forecast given shows the effects of marketing changes or improvements which management is likely to recommend:


MARKET FINANCIAL SCENARIOS

Base Forecast : Median Market Scenario

Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the marketing improvements, margins and profitability and these decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important factors and provide balance sheet forecasts for each of the scenarios.

The data provides a short and medium term forecast covering the next 6 years for each of the Forecast Financial and Operational items. The Financial and Operational Data sections show each of the items listed below in terms of forecast data and covers a period of the next 6 years.

Base Forecast : Median Market Scenario

F0M|     MEDIAN  FORECAST : Financials

G0M|     MEDIAN  FORECAST : Margins & Ratios

FIN_DEFI.HTM Financial Definitions

SURVEYS

  SURVEY DEFINITIONS + NOTES 

END USERS SURVEY - INTRODUCTION

This section provides the quantification of End Users attitudes, perceptions and needs.

No attempt is made to interpret these findings and readers must reach their own conclusions as to the effects of End Users attitudes on the industry, the market and the reader's situation.

THERE ARE A LARGE NUMBER OF OTHER TOPICS AND QUESTIONS RESEARCHED DURING THE END USERS SURVEYS AND THESE ARE AVAILABLE TO CLIENTS.

Further information on products, suppliers and End Users is of course available, as are a variety of correlations and more detailed analyses which are based on the manipulation of the base data.

The END USERS SURVEY contained in this report deals with purchasers of products.

For further information on methodology please refer to the METHODOLOGY section which may be found in the rear of this report.

NOTE: A. THE PERCENTAGES GIVEN IN THIS SECTION ARE ROUNDED TO THE NEAREST INTEGER.     B. IN SOME INSTANCES A SMALL PERCENTAGE MAY BE LOST DUE TO "DON'T KNOWS".

END USERS RESPONSES

DISTRIBUTORS SURVEY - INTRODUCTION

This section provides the quantification of Distributors attitudes, perceptions and needs.

No attempt is made to interpret these findings and readers must reach their own conclusions as to the effects of the Distributors' attitudes on the industry, the market and the reader's situation.

THERE ARE A LARGE NUMBER OF OTHER TOPICS AND QUESTIONS RESEARCHED DURING THE DISTRIBUTORS SURVEYS AND THESE ARE AVAILABLE TO CLIENTS.

Further information on products, suppliers and the Distributors is of course available, as are a variety of correlations and more detailed analyses which are based on the manipulation of the base data.


NOTE A. THE PERCENTAGES GIVEN IN THIS SECTION ARE ROUNDED TO THE NEAREST INTEGER.      B. IN SOME INSTANCES A SMALL PERCENTAGE MAY BE LOST DUE TO "DON'T KNOWS".

DISTRIBUTORS RESPONSES

BUYER SURVEY - INTRODUCTION

THIS SECTION PROVIDES THE QUANTIFICATION OF BUYER ATTITUDES, PERCEPTIONS AND NEEDS.

No attempt is made to interpret these findings and readers must reach their own conclusions as to the effects of the Immediate & Commercial Buyers' attitudes on the industry, the market and the reader's situation.

THERE ARE A LARGE NUMBER OF OTHER TOPICS AND QUESTIONS RESEARCHED DURING THE BUYER SURVEYS AND THESE ARE AVAILABLE TO CLIENTS.

Further information on products, suppliers and the Immediate & Commercial Buyers is of course available, as are a variety of correlations and more detailed analyses which are based on the manipulation of the base data.



NOTE A. THE PERCENTAGES GIVEN IN THIS SECTION ARE ROUNDED TO THE NEAREST INTEGER.     B. IN SOME INSTANCES A SMALL PERCENTAGE MAY BE LOST DUE TO "DON'T KNOWS".

BUYER RESPONSES

PERFORMANCE SURVEY - INTRODUCTION

THIS SECTION PROVIDES THE QUANTIFICATION OF INDUSTRY PERFORMANCE AND BUYER ATTITUDES, PERCEPTIONS AND NEEDS.

No attempt is made to interpret these findings and readers must reach their own conclusions as to the effects of the Distributors' attitudes on the industry, the market and the reader's situation.

THERE ARE A LARGE NUMBER OF OTHER TOPICS AND QUESTIONS RESEARCHED DURING THE INDUSTRY PERFORMANCE SURVEYS AND THESE ARE AVAILABLE TO CLIENTS.

Further information on products, suppliers and the Buyers or Consumers is of course available, as are a variety of correlations and more detailed analyses which are based on the manipulation of the base data.



NOTE  A. THE PERCENTAGES GIVEN IN THIS SECTION ARE ROUNDED TO THE NEAREST INTEGER. B. IN SOME INSTANCES A SMALL PERCENTAGE MAY BE LOST DUE TO "DON'T KNOWS".

PERFORMANCE SURVEY RESPONSES

DECISION MAKER PROFILES

The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for products. This data is vital for all advertising and promotional activities.

This section gives the data at two levels of commercial activity, being firstly, data sets for the Immediate & Commercial Buyers and secondly, data sets for the End Users. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.

THE DECISION MAKER PROFILE DATA IN THIS SECTION COVERS THE PRODUCTS OF THE INDUSTRY

PRODUCTS Industry Product Sector 1 Industry Product Sector 2 Industry Product Sector 3 Industry Product Sector 4 Industry Product Sector 5 Industry Product Sector 6 Industry Product Sector 7 Industry Product Sector 8 Industry Product Sector 9 Industry Product Sector 10 Industry Product Sector 11 Industry Product Sector 12 Industry Product Sector 13 Industry Product Sector 14 Industry Product Sector 15 CP

This section provides data on both Immediate Buyers and the End Users.

The following questions are covered by the survey:

PRODUCTS DECISION MAKER PROFILES

The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for Products.  This data is vital for all advertising and promotional activities.

This section gives the data at two levels of commercial activity, being firstly, data sets for the Buyer and secondly, data sets for the End User. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.

The data matrix is in the form of an Age & Social Profile of the respondent.

DECISION MAKER PROFILE DEFINITIONS

IMMEDIATE BUYER PROFILE

BYP_IB   IMMEDIATE BUYER PROFILE

END USER PROFILE

BYP_EU   END USER PROFILE

COUNTRY FOCUS

INDEX

ACTUAL PRICE PAID, 1
ADVERTISING COSTS, 20
ADVERTISING COSTS FORECAST, 22
AFTER-SALES COSTS, 20
AFTER-SALES COSTS FORECAST, 22
Average Annual Sales Growth Rate, 16

Balance Sheet Base Forecast : Median Market Scenario, 32
Balance Sheet Historic, 26
BASE YEAR, 7
Buyer Age Profile in the range 0-19 Years, 16
Buyer Age Profile in the range 20-24 Years, 16
Buyer Age Profile in the range 25-34 Years, 16
Buyer Age Profile in the range 35-44 Years, 16
Buyer Age Profile in the range 45-54 Years, 16
Buyer Age Profile in the range 55-64 Years, 16
Buyer Age Profile in the range 65+ / Unallocated Y, 16
Buyer Profile in the AB Social Group, 16
Buyer Profile in the C1 Social Group, 16
Buyer Profile in the C2 Social Group, 16
Buyer Profile in the DE / Unallocated Social Group, 16

Capacity Utilization as a measure of Standard Capacity, 16
Costs & Margins Historic, 27
Customer & End User Factors, 6

DATABASE GEOGRAPHIC COVERAGE, 14
DECISION MAKER PROFILE DEFINITIONS, DMU.3
DECISION MAKER PROFILES, DMU.1
Discounted & Promotional Market Level, 16
DISTRIBUTION + HANDLING COSTS, 20
DISTRIBUTION + HANDLING COSTS FORECAST, 22

End User Age Profile in the range 0-19 Years, 16
End User Age Profile in the range 20-24 Years, 16
End User Age Profile in the range 25-34 Years, 16
End User Age Profile in the range 35-44 Years, 16
End User Age Profile in the range 45-54 Years, 16
End User Age Profile in the range 55-64 Years, 16
End User Age Profile in the range 65+ / Unallocated, 16
End User or final distribution level, 1
End User Profile in the AB Social Group, 16
End User Profile in the C1 Social Group, 16
End User Profile in the C2 Social Group, 16
End User Profile in the DE / Unallocated Social Group, 16
End User & Consumer Market Level, 16
Enterprises within the Range 100+ Employees, 16
Enterprises within the Range 1-19 Employees, 16
Enterprises within the Range 20-99 Employees, 16
Enterprises within Unspecified / Unallocated Employee, 16

Financial data definitions, 37
Financial forecast notes, 24, 30
Financial Ratios Base Forecast : Median Market Scenario, 34
Financial Ratios & Margins Historic, 28
FORECAST DATA AND TIME SERIES, 8
Forecasting model, 7

HISTORIC DATA AND TIME SERIES, 8
HISTORIC FINANCIAL DATA, 25
HISTORIC MARKETING COST RATIOS & MARGINS, 21
HISTORIC MARKETING COSTS & MARGINS, 20

Immediate Consumer and End User Customers, 16
Immediate Non-Specific Customers / Unallocated, 16
Immediate OEM and Manufacturing Customers, 16
Immediate Wholesale & Retail Customers, 16
Index of Comparative Advertising Expenditure, 16
Index of Comparative General Promotional Expenditure, 16
Index of Comparative Salesforce and Selling Expenditure, 16
INDUSTRY SHIPMENT VALUES OR PRICES, 1
Instable Market Share as an Index of Total Market, 16

LONG-RANGE HISTORIC DATA AND TIME SERIES, 9

MARKET COVERAGE, 6
MARKET ENVIRONMENT, 6
MARKET FINANCIAL SCENARIOS FORECASTS, 31
Market forecast notes, 7
Market Growth, 6
MARKET NORMS, 15
Market Structure, 6
MARKET VALUE FORECAST, 3
MARKET VALUE, 2
MARKETING COSTS, 19, 21
MARKETING COSTS FORECAST, 22
MARKETING FACTORS FORECAST, 23
MARKETING MARGINS + RATIOS FORECAST, 23
MARKETING OPERATIONAL RATIOS, 21
MARKETING OPERATIONAL RATIOS FORECAST, 23
MARKETING RATIO, 21
MARKETING RATIOS FORECAST, 23
MARKETS, 1
MARKET DATA NOTES, 6
Market/s Serviced, 6
Median probability, 7

New Products as a % of the Total Output, 16

OEM & Manufacturers Market Level, 16
Operational Costs Base Forecast : Median Market, 33
Operational Margins Base Forecast : Median Market, 35
Operational Ratios & Margins Historic, 29

PERFORMANCE SURVEYS, 1
Plant and Equipment in Use over years 9 old, 16
Plant and Equipment in Use within the range 0-3 years, 16
Plant and Equipment in Use within the range 3-6 years, 16
Plant and Equipment in Use within the range 6-9 years, 16
Plant and Equipment Investment Equal to Depreciation, 16
Plant and Equipment Investment greater than Depreciation, 16
Plant and Equipment Investment Less than Depreciation, 16
Plant and Equipment Investment - Unallocated, 16
Plant & Equipment Average Annual Investment, 16
Price actually paid net of discounting, 1
PRICE PAID BY END USERS, 1
Product Adoption Rates, 16
PRODUCT DEVELOPMENT FORECAST, 5
PRODUCT DEVELOPMENT, 4
Product Prices as a % of the Market Average, 16
Product Sales Conversion Rates, 16
PRODUCT SECTOR : % OF TOTAL MARKET, 4, 5
PRODUCT SECTOR : VALUE, 2, 3
PROFILES, DMU.2
PROFIT RATIOS, 21
PROFIT RATIOS FORECAST, 23

REAL TERMS, 7
Relative Employee Compensation Index, 16
Relative Forward Integration Index, 16
Relative output of Products of a Superior Quality, 16
REPORT TYPES, 10
Retail Sale Prices, 1
RETAIL VALUES OR PRICES, 1
Retailer & Added Value Retailer Market Level, 16

SALES COSTS, 20
SALES COSTS FORECAST, 22
Standardized Products & Services Index, 16
Supplier Concentration = 20 Largest, 16
Supplier Concentration = 50 Largest, 16
Supplier Concentration = 8 Largest, 16
Supplier Concentration = Unspecified / Unallocated, 16
Supplier or Producer Prices, 1
SURVEYS, S.1

TERMS USED IN THIS REPORT, 1
TOTAL MARKETING COSTS, 20
TOTAL MARKETING COSTS FORECAST, 22
TRADING AREA, 6
Trend figures, 7

VALUE TERMS AND VOLUME TERMS, 1

Wholesale or Distributors Sale Prices, 1
WHOLESALE VALUES OR PRICES, 1
Wholesale & Distributor Market Level, 16

BUYER Age & Social Profile, DMU.8
BUYER PROFILE, DMU.8
BUYER SURVEYS, 1
SURVEYS, S.1
DISTRIBUTORS SURVEYS, S.1
END USER Age & Social Profile, DMU.9
END USER PROFILE, DMU.9
END USERS SURVEYS, S.1

CONTENTS

IMMEDIATE & COMMERCIAL BUYERS Age & Social Profile
IMMEDIATE & COMMERCIAL BUYERS PROFILE
IMMEDIATE & COMMERCIAL BUYERS SURVEYS
BUYER PROFILE
BUYER RESPONSES
COMPANY SURVEYS
DISTRIBUTORS SURVEYS
DISTRIBUTORS RESPONSES
End Users Age & Social Profile
END USERS PROFILE
END USERS SURVEYS
END USER PROFILE
END USERS RESPONSES
% OF TOTAL MARKET
ACTUAL PRICE PAID
Average Annual Sales Growth Rate
Base Forecast : Median Market Scenario
Buyer Age Profile in the range 0-19 Years
Buyer Age Profile in the range 20-24 Years
Buyer Age Profile in the range 25-34 Years
Buyer Age Profile in the range 35-44 Years
Buyer Age Profile in the range 45-54 Years
Buyer Age Profile in the range 55-64 Years
Buyer Age Profile in the range 65+ / Unallocated Years
Buyer Profile in the AB Social Group
Buyer Profile in the C1 Social Group
Buyer Profile in the C2 Social Group
Buyer Profile in the DE / Unallocated Social Group
Capacity Utilization as a measure of Standard Capacity
Customer & End User Factors
DECISION MAKER PROFILE DEFINITIONS - DMU
DECISION MAKER PROFILES - DMU
Discounted & Promotional Market Level
End User & Consumer Market Level
End User Age Profile in the range 0-19 Years
End User Age Profile in the range 20-24 Years
End User Age Profile in the range 25-34 Years
End User Age Profile in the range 35-44 Years
End User Age Profile in the range 45-54 Years
End User Age Profile in the range 55-64 Years
End User Age Profile in the range 65+ / Unallocated Years
End User or final distribution level
End User Profile in the AB Social Group
End User Profile in the C1 Social Group
End User Profile in the C2 Social Group
End User Profile in the DE / Unallocated Social Group
WHOLESALE VALUES OR PRICES
Enterprises within the Range 1-19 Employees
Enterprises within the Range 100+ Employees
Enterprises within the Range 20-99 Employees
Enterprises within Unspecified / Unallocated Employee Ranges
HISTORIC FINANCIAL DATA
Immediate Consumer and End User Customers
Immediate Non-Specific Customers / Unallocated
Immediate OEM and Manufacturing Customers
Immediate Wholesale & Retail Customers
Index of Comparative Advertising Expenditure
Index of Comparative General Promotional Expenditure
Index of Comparative Salesforce and Selling Expenditure
INDUSTRY SHIPMENT VALUES OR PRICES
Instable Market Share as an Index of Total Market Share
MARKET COVERAGE
MARKET DATA NOTES
MARKET ENVIRONMENT
MARKET FINANCIAL SCENARIOS FORECASTS
Market Growth
Market Growth
MARKET NORMS
MARKET NORMS
Market Structure
Market Structure
MARKET VALUE
Market/s Serviced
Market/s Serviced
Marketing Costs during Product Launch
MARKETING COSTS
MARKETS
New Products as a % of the Total Output
OEM & Manufacturers Market Level
PERFORMANCE SURVEY RESPONSES
PERFORMANCE SURVEYS
Plant & Equipment Average Annual Investment
Plant and Equipment in Use over years 9 old / Unallocated
Plant and Equipment in Use within the range 0-3 years
Plant and Equipment in Use within the range 3-6 years
Plant and Equipment in Use within the range 6-9 years
Plant and Equipment Investment - Unallocated
Plant and Equipment Investment Equal to Depreciation
Plant and Equipment Investment greater than Depreciation
Plant and Equipment Investment Less than Depreciation
price actually paid net of discounting
PRICE PAID BY END USERS
Product Adoption Rates
PRODUCT DEVELOPMENT
Product Prices as a % of the Market Average
Product Sales Conversion Rates
PRODUCT SECTOR
PRODUCT SECTOR
PROFILES - DMU
Relative Employee Compensation Index
Relative Forward Integration Index
Relative output of Products of a Superior Quality as a % of the Total
Retail Sale Prices
RETAIL VALUES OR PRICES
Retailer & Added Value Retailer Market Level
Standardized Products & Services Index
Supplier Concentration = 20 Largest
Supplier Concentration = 50 Largest
Supplier Concentration = 8 Largest
Supplier Concentration = Unspecified / Unallocated
Supplier or Producer Prices
TERMS USED IN THIS REPORT
TRADING AREA
VALUE TERMS AND VOLUME TERMS
Wholesale & Distributor Market Level
Wholesale or Distributors Sale Prices

CONTENTS

MARKETS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET DATA NOTES
MARKET ENVIRONMENT
Market Growth
Market Structure
Market/s Serviced
TRADING AREA
MARKET COVERAGE
MARKET NORMS
MARKETING COSTS
HISTORIC FINANCIAL DATA
MARKET FINANCIAL SCENARIOS FORECASTS
COMPANY SURVEYS
END USERS SURVEYS
DISTRIBUTORS SURVEYS
IMMEDIATE & COMMERCIAL BUYERS SURVEYS
PERFORMANCE SURVEYS
DECISION MAKER PROFILES DMU
PROFILES DMU
DECISION MAKER PROFILE DEFINITIONS DMU
IMMEDIATE & COMMERCIAL BUYERS PROFILE DMU
IMMEDIATE & COMMERCIAL BUYERS Age & Social Profile DMU
End Users PROFILE DMU
End Users Age & Social Profile DMU
MARKET VALUE
PRODUCT SECTOR
PRODUCT DEVELOPMENT
% OF TOTAL MARKET
PRODUCT SECTOR
MARKET NORMS
Marketing Costs during Product Launch
Base Forecast : Median Market Scenario
END USERS RESPONSES
DISTRIBUTORS RESPONSES
BUYER RESPONSES
PERFORMANCE SURVEY RESPONSES
BUYER PROFILE
END USER PROFILE