PRODUCTS DECISION MAKER PROFILES
Company Products & Services
THE DECISION MAKER PROFILE DATA IN THIS SECTION COVERS THE PRODUCTS OF THE INDUSTRY
PRODUCTS Industry Product Sector 1 Industry Product Sector 2 Industry Product Sector 3 Industry Product Sector 4 Industry Product Sector 5 Industry Product Sector 6 Industry Product Sector 7 Industry Product Sector 8 Industry Product Sector 9 Industry Product Sector 10 Industry Product Sector 11 Industry Product Sector 12 Industry Product Sector 13 Industry Product Sector 14 Industry Product Sector 15 CP |
This section provides data on both Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users.
The following questions are covered by the survey:
SURVEY COVERAGE
BYPX |
The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for Products. This data is vital for all advertising and promotional activities.
This section gives the data at two levels of commercial activity, being firstly, data sets for the Buyer and secondly, data sets for the End User. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.
The data matrix is in the form of an Age & Social Profile of the respondent.
The data on Immediate Buyers,
Immediate or Commercial Buyers, and the End Users, End Users is formatted in the following
matrix.
The Field Names of the matrix cells are shown as “<___>” below. <BUYERPROFILE> = End User Profile or Immediate Buyer <SECTION> = Product, Country, Competitor, Commercial Operation, et al.
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DECISION MAKER PROFILE DEFINITIONS
BYP_IB IMMEDIATE BUYER PROFILE
BYP_EU END USER PROFILE
BUYER PROFILE
IMMEDIATE BUYER PROFILE
BUYER PROFILE
END USER PROFILE