COMPETITOR DECISION MAKER PROFILES
Company Products & Services
THE DECISION MAKER PROFILE DATA IN THIS SECTION COVERS THE INDUSTRY COMPETITORS
COMPETITORS Industry Chief Overall Service Competitor Industry Main National Market Competitor Industry Main Regional / Local Market Competitor Industry Main Trade Cell Market Competitor Industry Main National Product Superiority Competitor Industry Main Trade Cell Product Superiority Competitor Industry Main National Price Competition Competitor Industry Main Trade Cell Price Competition Competitor Industry Main National Financial Strength Competitor Industry Main Trade Cell Financial Strength Competitor Industry Main National Customer Satisfaction Competitor Industry Main Trade Cell Customer Satisfaction Competitor Industry Main National Marketing Aggression Competitor Industry Main Trade Cell Marketing Aggression Competitor Industry Main New Product Development Competitor TIC |
This section provides data on both Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users.
The following questions are covered by the survey:
SURVEY COVERAGE
BYCX |
The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for Products. This data is vital for all advertising and promotional activities.
This section gives the data at two levels of commercial activity, being firstly, data sets for the Buyer and secondly, data sets for the End User. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.
The data matrix is in the form of an Age & Social Profile of the respondent.
The data on Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users is formatted in the following matrix. The Field Names of the matrix cells are shown as “<___>” below. <BUYERPROFILE> = End User Profile or Immediate Buyer <SECTION> = Product, Country, Competitor, Commercial Operation, et al.
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DECISION MAKER PROFILE DEFINITIONS
BYC_IB IMMEDIATE BUYER PROFILE
BYC_EU END USER PROFILE
BUYER PROFILE
IMMEDIATE BUYER PROFILE
BUYER PROFILE
END USER PROFILE