MAJOR CITY DECISION MAKER PROFILES
Company Products & Services
MAJOR CITY DECISION MAKER PROFILES
THE DECISION MAKER PROFILE DATA IN THIS SECTION COVERS THE MAJOR CITIES
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Major City 1 Major City 2 Major City 3 Major City 4 Major City 5 Major City 6 Major City 7 Major City 8 Major City 9 Major City 10 Major City 11 Major City 12 Major City 13 Major City 14 Major City 15 Major City 16 Major City 17 Major City 18 Major City 19 Major City 20 Major City 21 Major City 22 Major City 23 Major City 24 Major City 25 Major City 26 Major City 27 Major City 28 Major City 29 Major City 30 TWN |
This section provides data on both Immediate Buyers, Immediate or Commercial Buyers, and the End Users, End Users.
The following questions are covered by the survey:
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SURVEY COVERAGE
BYBX |
TOWN DECISION MAKER PROFILES
The purpose of the data given in this section is to identify the exact decision maker (i.e. the DMU or Decision Making Unit) in the purchase decision for Products. This data is vital for all advertising and promotional activities.
This section gives the data at two levels of commercial activity, being firstly, data sets for the Buyer and secondly, data sets for the End User. The data therefore provides information on the targeting of the Decision Makers at the two major market levels.
The data matrix is in the form of an Age & Social Profile of the respondent.
DECISION
MAKER PROFILE DEFINITIONS
IMMEDIATE BUYER PROFILE
BYB_IB IMMEDIATE BUYER PROFILE
END USER PROFILE
BYB_EU END USER PROFILE
INDEX
BUYER PROFILE
IMMEDIATE BUYER PROFILE
CONTENTS
BUYER PROFILE
END USER PROFILE