GEOGRAPHY


GEOGRAPHIC DATA

THE MARKET

DISTRIBUTION OF THE MARKET BASE

 

The following section provides a guide to the distribution of the Market. The data given represents a percentage of the total product value consumed in the various cities and towns of the country.

It should be remembered that these figures do not take central buying or in-house sales and distribution into account, but provides data which is based on the Surveys of End Users and where possible from data provided by the Surveys of the Distributors.

The data given is of course primarily intended for use when planning sales and distribution coverage and for other promotional activities and to allow clients to formulate salesforce and distribution tactics whereby salesmen, distributors, service and distribution depots, after-sales services, et cetera can be most effectively sited to ensure optimum coverage of the customer base.

Readers should also consider the Distribution Channels and the Key Cities when planning for sales and distribution coverage for the Product in the country.


PRODUCT

DISTRIBUTION OF THE CUSTOMER BASE


The following section provides a guide to the distribution of the End Users. The data given represents a percentage of the total product value consumed in the various cities and towns of the country.

It should be remembered that these figures do not take central buying or in-house sales and distribution into account, but provides data which is based on the Surveys of End Users and where possible from data provided by the Surveys of the Distributors.

The data given is of course primarily intended for use when planning sales and distribution coverage and for other promotional activities and to allow clients to formulate salesforce and distribution tactics whereby salesmen, distributors, service and distribution depots, after-sales services, et cetera can be most effectively sited to ensure optimum coverage of the customer base.

Readers should also consider the Distribution Channels and the Key Cities when planning for sales and distribution coverage for the Product in the country.


DISTRIBUTION CHANNELS


The Surveys of Suppliers and the Distributors reveal the geographic distribution channels for the Product.

In countries where the Distribution Channels are radically at variance with the Distribution of the Customer Base, (see above), there are obviously logistic problems in the supply and servicing of the customers and this may represent an opportunity for companies entering that particular national market to provide a more superior service and thereby gain market share.

It is thus possible to analyze the distribution of the Customer Base (being the Market) and the distribution of the existing suppliers in order to evaluate whether or not customers are receiving adequate service or product distribution.


DISTRIBUTION OF EMPLOYMENT


The following map gives the percentages of total employees involved in the Product in each of the cities or towns of the country. The data given covers manufacturing, production, marketing and distribution channel employees.


KEY CITIES


Within the country there are certain Key Cities which are vital to the distribution and servicing of the Product. The following map gives these KEY CITIES and these are ranked according to their relative importance in the country. Any company wishing to enter the national markets should consider the establishment of sales and distribution in relation to these KEY CITIES as they reflect the potential market logistics for the Product.

 


 

THIS DATABASE COVERS THE MAJOR CITIES